Primary's Top 20 Halloween Costumes of 2025
Our favorite time of year is finally here, and we're so excited to share our Top 20 Halloween Costumes of 2025! These whimsical, wonderful DIYs were all Made for Make Believe, celebrating that kids can bring any costume, character or idea to life with some imagination, creativity, and of course super soft, gender-neutral basics.
From classic characters to mythical creatures and pop culture icons, these costumes (and all our DIYs) are ready to inspire.
1. KPop Demon Hunters
Slaying demons (and Halloween) one DIY at a time! After the movie broke records on Netflix, it's no surprise this KPop Demon Hunters costume is the most popular concierge requests of the season. Learn how to make Rumi, Mira and Zoe's outfits, demon-fighting accessories and all!
2. Labubu Doll
Thanks to our friend @7daysofplay, the cuteness of a Labubu isn't limited to just keychains and purses. This comfy, easy, wear-again DIY is the perfect pop-culture costume of the year!
3. Baby Mushroom
An enchanted forest wouldn't be complete without an adorable baby mushroom. Fantasy stories inspired us this year to create mythical, magical costumes and this DIY is beyond our wildest dreams.
4. Knight in Armor
We're taking DIY to the rescue literally with this knight costume! Just a few DIY accessories make this cozy outfit of kids basics ready for battle – and by battle we mean hunting down all the king-sized candy bars on the block.
5. Woodland Fairy
Creating baby fairy costume is almost as easy as waving a magic wand. With some iridescent wings, and some leafy accessories, our best-selling organic baby zip footie becomes something even more magical (if that's possible).
6. Gnome
Our little forest gnome is ready for Halloween magic! With a pointy hat, cozy layers, and a sprinkle of woodland charm, this DIY costume turns make-believe into reality
7. Baby Succulent
No green thumb necessary if you're looking to grow an adorable little succulent. Inspired by a concierge request, we're obsessed with this perfect baby succulent costume for Halloween.
8. Dragon
Wings? Check. Scales? Check. Tail? Check. Ability to fly and breathe fire? We weren’t able to DIY those yet, but we’re working on it.
9. Unicorn
Help them embrace their inner magical unicorn and make their outer magical unicorn with our easy DIY how-to.
10. Ghost
Can you BOO-lieve an easy, wear-again costume can be this adorable?! Our take on the classic bedsheet ghost costume is scary easy.
11. Freaky Friday
Switching lives is tricky, but switching up Halloween costumes is easy with Primary! This last-minute DIY, inspired by the Freaky Friday reboot, is as easy as ordering adorable basics.
12. McDonalds Snack Wrap
Back by popular demand, we just had to turn the fan-favorite Snack Wrap into a DIY costume. Pro-tip: you can always supersize this DIY – or any of our costumes – by using some of our new adult styles as the base layer.
13. How to Train Your Dragon
From Berk to the backyard — this DIY How to Train Your Dragon costume lets little riders and dragons take flight. Learn to create Toothless, Hiccup and Astrid, and get ready for all the Halloween adventures.
14. Minecraft Movie
Building Halloween magic one block at a time! Inspired by the Minecraft movie, this costume transforms simple pieces into a real-life pixelated adventure. Perfect for little crafters who want to mine candy and build memories. Check out our step-by-step instructions for Steve, Garrett and Chicken Jocky.
15. Lilo and Stitch
Experiment 626 has landed for Halloween! This DIY Lilo & Stitch costume mixes island vibes with out-of-this-world mischief. Grab your Ohana, whoever that is, and learn to make this adorable DIY!
16. Wicked: For Good
Rejoicify! We've got a no-sew Glinda, Elphaba and Fiyero costumes just in time for Wicked: For Good. Learn how to DIY our take on the most popular Wicked characters.
17. Pirate
You could sail the seven seas, and won't find a cuter DIY than this no-sew Pirate costume. The best part – you can put together this costume just by adding a few accessories to comfy fall basics. The drawn-on mustache isn't a requirement, but strongly encouraged.
18. Taylor Swift
Because two Taylor Swift costumes are better than one, we also made a costume from the Red Era for when the kids are feelin' 22. Made in partnership with our friends at Loog Guitars, we love this iconic Eras Tour look.
19. Chicka Chicka Boom Boom
Chicka Chicka BOOM BOOM — will there be enough room for even more cuteness? This DIY palm tree and coconut costume brings the classic book to life for a sweet Halloween twist.
20. Rainbow Butterfly
Part costume, part magic trick, this Rainbow Butterfly DIY is made with colored cellophane so you just need some sunlight to make rainbows wherever they go!
You can browse hundreds more ideas in our DIY costume library OR reach out to our costume concierge for custom step-by-step instructions to make whatever they want to be this year.