Summer New
Arrivals Are Here
Get 30% off any 5+ items with code
MY30, excludes clearance
Summer New
Arrivals Are Here
Get 30% off any 5+ items with code
MY30, excludes clearance
Summer New
Arrivals Are Here
Get 30% off any 5+ items with code
MY30, excludes clearance
Dive Into the
Swim Shop
Get 30% off any 5+ items with code
MY30, excludes clearance
Dive Into the
Swim Shop
Get 30% off any 5+ items with code
MY30, excludes clearance
Dive Into the
Swim Shop
Get 30% off any 5+ items with code
MY30, excludes clearance
New Arrivals
for Baby
Get 30% off any 5+ items with code
MY30, excludes clearance
New Arrivals
for Baby
Get 30% off any 5+ items with code
MY30, excludes clearance
New Arrivals
for Baby
Get 30% off any 5+ items with code
MY30, excludes clearance
Shop by Color
From brights to neutrals, click to find styles in your favorite colors.
The Camp Shop Is Open!
Find easy outfits, go-to essentials, and more for all your happy campers.
Primary’s Spring Art Show
A joyful showcase of kids’ artwork inspired by our spring outfit collections.
At Primary, we make all clothes, in all colors, for all kids.
-
Simplicity
A rainbow of slogan-free designs that mix-and-match.
-
Quality
Super soft and made to wash and wear better than anything else in their closet.
-
Inclusivity
Styles for babies and kids, not boys and girls.
More to Explore