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Save 25% or more on bestselling basics for back to school!
Save 25% or more on bestselling basics for back to school!
Save 25% or more on bestselling basics for back to school!
Shop by Color
From brights to neutrals, click to find styles in your favorite colors.
Everyday Comfort, All Year Long
Shop super soft uniform styles that’ll last them the entire school year.
At Primary, we make all clothes, in all colors, for all kids.
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Simplicity
A rainbow of slogan-free designs that mix-and-match.
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Quality
Super soft and made to wash and wear better than anything else in their closet.
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Inclusivity
Styles for babies and kids, not boys and girls.
More to Explore