December
Deals!
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No labels, no slogans. Just super soft, sustainable, simpler clothes that your kids will love.
Welcome to Primary
Shop for babies and kids, not boys and girls.
Anything goes because everything goes.
Every color for every kid.
50% Off Dresses
These bestsellers are part of December Deals
Show us your true colors!
Browse #yesprimary on Instagram, and use it for a chance to be featured.