Don’t miss 100% organic cotton holiday PJ separates on sale, starting at $9.50!
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Good Housekeeping's 2022 Parenting Awards
Primary Kids Organic PJ Top won best of 'Brilliant Basics' with its popular pajama fabric made of organic cotton, and pieces that are are sold separately so you can mix and match.
More companies shifting to four day workweeks
"Employees said it was life changing"
We made a 4-day workweek standard in 2020. Here’s why we’re sticking with it
The cofounders of Primary maintain that taking every Friday off doesn’t mean that any of them are thinking or achieving less. Their goal is for everyone to work smarter and more productively.
Primary–our go-to for kids’ clothing basics–just launched the cutest rainbow-hued bedding
Available in crib and twin size, the cheerful collection brings the same fun-but-simple style to their bedroom.
Brands That Matter: 95 Brands That Matter More Than Ever in 2021
When parents complained that they couldn’t find masks for their kids, Primary set about making them and sold them at cost. Staying ahead of the curve through initiatives like this, as well developing 100% compostable packaging, has gained the brand customer loyalty and good publicity
How These Founders Built a Cult Kids' Brand by Banishing the Sequins and Slogans
Primary co-founders Christina Carbonell and Galyn Bernard hit on a simple idea parents loved: high-quality, gender-neutral essentials -- with none of the silly stuff.
How This Kids Apparel Brand Is Breaking Barriers With Gender-Neutral, Inclusive Clothing
Christina Carbonell and Galyn Bernard, founders of Primary, a gender-neutral children’s clothing company, are revolutionizing the $30 billion kids’ clothing industry by making their clothes quality-driven, simplistic and reasonably affordable.
With $30 Million in Revenue, Primary Scales the Children's Apparel Industry
Launched in 2015 by co-founders and co-CEOs Christina Carbonell and Galyn Bernard, Primary has focued on simplicity and inclusivity.
The 2 Powerful Pieces of Advice That Helped These Co-Founders Build Their $30 Million Kids' Clothing Brand
The co-founders of children's clothing upstart Primary share the best business advice they've ever heard.
Excellent Gift Ideas for Absolutely Everyone on Your List. Yes, Even the Babies.
"Excellent Gift Ideas for Absolutely Everyone on Your List. Yes, Even the Babies."
12 Too-Cute Winter Coats For Kids
"Just right for when the temps start to dip—and available in colors ranging from raspberry to grass."
November 5, 2018
PureWow: Celebrating the Next 100 Women Emerging in Culture
"Galyn Bernard and Christina Carbonell: The Women Making it Easier to Dress Your Kids"
August 28, 2018
What do millennial parents want? No more gendered, cutesy-slogan clothing
"In addition to offering much-needed basics, the brand has changed the way that parents shop for clothes."
May 30, 2018
E-Commerce Site Primary Offers Low-Key Threads For Kids
"Think of Primary as the Ford Motel T plant of Kids Duds."
June 25, 2015
The 100 Most Creative People in Business 2015
"The 100 Most Creative People in Business 2015...for making it easy to dress your kids."
May 11, 2015
SELF-Made Women Who Inspire: Galyn Bernard And Christina Carbonell
"These two friends, moms and co-founders of Primary.com are changing the children's clothing game."
May 8, 2015
This New Clothing Line Is like American Apparel Just for Kids
"Built on Christina and Galyn's passion for 'simplicity, color and a touch of magic'...And it gets better. All items are priced - wait for it - below $25."
April 6, 2015
Brains Behind Quidsi Boost E-tail Sites
"a parent shouldn't be inconvenienced, especially if all they need to do is pick up some fresh white Ts for their kids."
March 31, 2015
Hooray! A New Kid’s Clothing Site Makes Reordering Basics Super Easy
"The stuff at Primary.com will stay available season after season. If you grow to adore their shorts, you’ll know they’ll be around next year too. They keep your order history to make reordering easy, and have clothes in sizes newborn to 10."
Getting back to basics. Affordable, lovely basics.
"…the new kids label, Primary, is the kind that will make parents ask, “where have you been all my life?!”"
Diapers.com vets launch bargain kids apparel e-commerce site
"On Tuesday, two former Quidsi executives are launching Primary, a Manhattan-based e-commerce site offering a line of basic children’s clothing that costs no more than $25."
Kids clothing startup Primary idea grew out of Diapers.com
"Can a replenish-the-basics-for-busy-parents concept apply to children’s apparel the way it did to diapers? Two moms who were marketing executives at Quidsi, parent of Diapers.com, are launching Primary.com to find out."
Former Quidsi Execs Launch Primary, A New Site For Kids’ Clothing Essentials
"A pair of former Quidsi execs...believe there's still an untapped opportunity in the industry to offer quality kids' clothing at more affordable price points."