Shop lightweight, summer-ready tanks and tees!
For press inquiries contact
Excellent Gift Ideas for Absolutely Everyone on Your List. Yes, Even the Babies.
"Excellent Gift Ideas for Absolutely Everyone on Your List. Yes, Even the Babies."
12 Too-Cute Winter Coats For Kids
"Just right for when the temps start to dip—and available in colors ranging from raspberry to grass."
November 5, 2018
PureWow: Celebrating the Next 100 Women Emerging in Culture
"Galyn Bernard and Christina Carbonell: The Women Making it Easier to Dress Your Kids"
August 28, 2018
What do millennial parents want? No more gendered, cutesy-slogan clothing
"In addition to offering much-needed basics, the brand has changed the way that parents shop for clothes."
May 30, 2018
E-Commerce Site Primary Offers Low-Key Threads For Kids
"Think of Primary as the Ford Motel T plant of Kids Duds."
June 25, 2015
The 100 Most Creative People in Business 2015
"The 100 Most Creative People in Business 2015...for making it easy to dress your kids."
May 11, 2015
SELF-Made Women Who Inspire: Galyn Bernard And Christina Carbonell
"These two friends, moms and co-founders of Primary.com are changing the children's clothing game."
May 8, 2015
This New Clothing Line Is like American Apparel Just for Kids
"Built on Christina and Galyn's passion for 'simplicity, color and a touch of magic'...And it gets better. All items are priced - wait for it - below $25."
April 6, 2015
Brains Behind Quidsi Boost E-tail Sites
"a parent shouldn't be inconvenienced, especially if all they need to do is pick up some fresh white Ts for their kids."
March 31, 2015
Hooray! A New Kid’s Clothing Site Makes Reordering Basics Super Easy
"The stuff at Primary.com will stay available season after season. If you grow to adore their shorts, you’ll know they’ll be around next year too. They keep your order history to make reordering easy, and have clothes in sizes newborn to 10."
Getting back to basics. Affordable, lovely basics.
"…the new kids label, Primary, is the kind that will make parents ask, “where have you been all my life?!”"
Diapers.com vets launch bargain kids apparel e-commerce site
"On Tuesday, two former Quidsi executives are launching Primary, a Manhattan-based e-commerce site offering a line of basic children’s clothing that costs no more than $25."
Kids clothing startup Primary idea grew out of Diapers.com
"Can a replenish-the-basics-for-busy-parents concept apply to children’s apparel the way it did to diapers? Two moms who were marketing executives at Quidsi, parent of Diapers.com, are launching Primary.com to find out."
Former Quidsi Execs Launch Primary, A New Site For Kids’ Clothing Essentials
"A pair of former Quidsi execs...believe there's still an untapped opportunity in the industry to offer quality kids' clothing at more affordable price points."