Team

Before Primary, Galyn spent many years building and marketing several brands for busy parents, from Baby Einstein to Diapers.com, and then she built Primary because all those brilliant babies in diapers need some clothes to wear.

In addition to launching and marketing nine successful e-commerce sites, Christina was one of the first employees at Diapers.com. Her then 2-year-old son appeared in one of their first ads in a diaper. This time around, he asked if he could please wear something respectable.

Eboni joins us after receiving her master’s in dance/movement therapy and traveling North America for the past three years on tour with a modern dance company. She loves dancing, eating and traveling the world and when she was just ten years old, she informed her parents that she would be moving to New York City. We are so happy she did!

Jodie comes to Primary with degrees in Psychology and Organizational Psychology, so her love for people runs deep! She discovered her passion for HR while selling knives for Cutco and then landed her first big gig at Diapers.com. When she isn't scheming up ways to make our employee experience top-notch, she loves cooking, watching cooking competition shows, and playing mean games of online Scrabble in between. 

Ryan has worked at big brands including American Eagle Outfitters HK, Armani Exchange, Giorgio Armani and Tom Tailor Gmbh before coming on board with us at Primary. He is passionate about apparel and building better compliance in the supply chain and has a strong belief in full transparency and product traceability. He and his wife have two wonderful children and have also adopted two more incredible kids into their family!

Amy's extensive background in the financial services industry eventually led her to Primary where she delights us with financial advice as well as tales of growing up on an 18 acre farm or her world travels to Australia, New Zealand and Cook Islands. If we're being really good, she'll tell us the story of getting engaged on top of a glacier. We love that one.

Lori brings design experience from Gymboree, American Eagle, and Armani Exchange (among others!) to Primary. She enjoys pottery and sewing, is happiest when hiking, and hopes to design and build her own house someday. 

Ally has worked for brands including Ralph Lauren, Abercrombie, and VS Pink, but her favorite time to utilize her design skills is during craft time with her two kids (and favorite artists!), Jackson and June. When she's not dreaming up bright, new styles for Primary, she enjoys going to the library and hanging out with her family's Shih Tzu.

Danielle brings a degree from Hofstra University and experience at brands including Lou & Grey, Armani Exchange, and Aeropostale to Primary's product team. She loves traveling, cooking, and most of all, her childhood sleepaway camp! The love for Camp Wah-Nee runs deep in her family — her husband is also a proud alum — and they can't wait to watch their baby son go one day, too.

With 16 years in merchandising at J.Crew, overseeing everything from knits and sweaters to outerwear and accessories, as well as 3 years in crewcuts, Alexa brings her passion and magical merchandising skills to Primary. In addition to keeping track of inventory and leading assortment planning, she keeps track of a son, a bulldog, a baby girl (on the way), and the very particular arrangement of her desk supplies.

Kristian comes from a background in sales in companies like True Religion, Pac Sun and Zumies. He loves cooking, traveling, and cycling (when it’s nice out). He’s super passionate about music and loves to listen, play and even produce music and dreams of opening a recording studio with his brother one day. He graduated from Baruch where he studied Industrial/Organizational Psychology and was most recently at S’well for the last two years prior to starting here at Primary.

Franny graduated from Smith College and has brought her love for all things editorial to Primary! Before joining us, she worked in book publishing and online lifestyle media. When she's not writing puns about rainbows and footie pajamas, Franny enjoys forcing her friends to play Boggle, tracking down the nearest Mister Softee truck, and eating party subs. 

Toni-Ann joins Primary after years as a concert and freelance photographer. She's worked with various New York City venues and brands including Bustle, DSW, and Romper.com. Toni-Ann is a proud Disney devotee and dog mom to her golden retriever named Tallie. 

Louisa joins us with a background in eCommerce in the fashion and cosmetics space. Her passion for photography and working with children led her to creating content for a private school’s website and teaching a Yearbook elective course. For leisure, she enjoys taking Hip Hop dance classes and snapping interesting pics wherever she goes! Fun fact: Louisa is a twin! 

A graduate of Brandeis University, Jen taught English in Japan before moving to NYC to work a series of marketing jobs, including at Diapers.com. Eventually she headed up email marketing at WeWork before bringing her expertise to Primary. When she's not traveling or fostering shelter kittens, Jen sometimes fosters fond memories of middle school show choir, when she donned a sparkly vest with tuxedo shorts and performed "Chattanooga Choo Choo".

A Penn State grad with oodles of agency experience, Teddy managed digital media campaigns for brands like eBay, Crayola, Hanky Panky, Snyder's of Hanover, Duncan Hines and more. His interests include endurance sports, motorcycles, Bruce Springsteen and karaoke, which if all combined is an endurance sport of its own.

Originally from Arkansas, Lindsey graduated with a degree in Anthropology from Hendrix College. After working at various non-profits, she taught herself JavaScript and attended the Recurse Center. When not bringing her love of refactoring code to Primary, she can be found enjoying fancy cocktails, playing tennis, or at SPiN playing "competitive" ping pong with her team: Baby Got Backhand.

Yue joins the team with a BS in Chemistry and Psychology from China, as well as an MS in Human-Computer Interaction from RIT. She has a penchant for learning new things, helping people solve problems, and has even been known to dabble in audio editing, sticker drawing, clay modeling, and book translating! It is her life goal to own a boat (and be able to steer it). That goal is goals. 

With a BS in Physics and Applied Mathematics, Matt worked in healthcare before coming to Primary. A builder at heart, Matt has crafted a computer keyboard from scratch and a RC airplane that he flies with his daughter. We consider this nothing short of wizardry. 

After pursuing a dual degree in Economics and Computer Science, Mathieu spent 10 years working in digital advertising, e-commerce, military strategy simulation and financial services before joining Primary.com. His interests include teaching his Amazon Echo useful skills, like how to prank call people and order tofu.

When she isn’t busy writing code, you’ll find Alex obsessively listening to podcasts of all sorts while biking and rock climbing. Alex brings her experience in the Healthtech industry along with her fondness for learning new things to the Engineering team at Primary!

After spending 6 years growing with Bonobos when they were just a startup and eventually heading up their operations, Alex has joined us to manage and improve our processes here at Primary. Graduate of University of Michigan, pickup basketball player, beach goer and family guy can be found trying out new restaurants around the city and giving us all the recommendations.

Victoria joins us from Bevi, where she oversaw operations with national partners such as Amtrak, and worked to ensure operational success across various company initiatives. Her passions include customizing sneakers, making homemade kombucha, and playing with her Toy Australian Shepherd!

With a background in Improv Comedy and Musical Theater, and extensive experience in customer service, Cynnie brought her dynamic “yes” attitude to Primary. When she’s not wow-ing our customers with her thoughtful care and quick wit (and maybe a show-stopping ballad, if needed), she can be found chasing her 3 kids, practicing meditation, and teaching yoga as a certified instructor.

New York native and fashion lover, David has worked his way up the retail chain at brands such as Adidas, Brooklyn Industries, Converse and Topshop. Retail has been an outlet for satisfying his fashion cravings and his passion for interacting and helping others which was how he came to become part of the Primary family! David is super passionate about music and songwriting and he even started working since the age of 14 just to spend it all on music. That’s passion!

A people person at heart, Nora brings her love of making friends and problem-solving to Primary's Wow Team. When she's not working carefully to make sure her clients have what they need and want, Nora is busy being a cat mom, crafting, and using her Film and TV Production degree from NYU Tisch to watch literally every RomCom under the sun.

Dylan joins our Wow team with 7+ years of customer service and sales experience in the Assisted Living industry. He is a lover of nature — he enjoys hiking, camping and fishing and aims to visit all of the Country’s National Parks! His adventurous spirit is not limited to the outdoors though, Dylan’s interests also include cosplaying, running Dungeons and Dragons campaigns and doing collaborative storytelling on TikTok.

Coming from an extensive background in replatforming e-commerce sites, Alyssa has worked on 11 different websites in total and has had a focus in the kids’ industry for almost her entire professional career. She loves to spend her free time traveling and hiking and recently has been keeping busy by renovating an old fixer-upper into her dream home!

Ray has wide-ranging marketing experience in both the retail and non-profit worlds but makes sure to save time for the things she loves outside of business as well. An avid biker— she also considers painting, picnicking and creating and consuming cheese boards some of her favorite hobbies!

In addition to being a sneaker aficionado with 6 years of experience working for Foot Locker before joining us, Margot is also a snowboarding enthusiast whose grandfather introduced her to skiing and winter sports at the age of 2. She has a passion for all things cooking and travel related and loves falling down the rabbit hole of a great true crime podcast! 

A born and bred New Yorker and NYU Alum, Annie has been in merchandise planning her entire career. With a focus in the apparel space, she comes to Primary with experience working for Macy’s, J. Crew and most recently, Uniqulo. She has temporarily replaced all hobbies with the current task of navigating her toddler through the Terrible Twos!

With a degree in Public Relations and Economics from Rutgers University, Gabriela studied abroad in Florence, Italy for a year— sparking a tour of 8 countries and her continued passion for travel. She is also a major foodie, currently on the hunt for the best sushi in NYC! 

Tanya studied Visual Communication at the Berlin University of Arts then began freelancing as an illustrator and graphic designer before joining the team at Primary. She explores her creativity in a number of other ways too, including ceramics, drawing and cooking! Tanya was born in Ukraine and is a major traveling buff, fluent in four languages: Ukrainian, Russian, German and English.

Natashia comes to Primary with loads of experience working with fellow creatives and artists. A former studio manager, she’s had a hand in everything from arranging art exhibitions and hosting studio openings for NYC-based artists, to managing artist brand collaborations and commercial projects. In her free time, Natashia loves creating Spotify playlists for herself (and lucky friends!).

A graduate of Lehigh University with a degree in Marketing, Sarah's passion for creativity and analytics intersect to form some adorable marketing campaigns. She also enjoys a complicated baking project, as well as petting other people's dogs since she's never had one of her own – a terrible injustice she hopes to overcome someday.

Bostonian Lauren has a twin sister, loves to garden and is a self-admitted Sims and Animal Crossing addict. When she isn’t busy feeding into her vices, she helps Team Primary with all things email and retention! She has a background in textbook publishing and has worked on various marketing campaigns for architects and engineers. PS: She's the twin in blue!

Will’s prior experiences working in telecommunications and educational technology help bring his A-game to his role as Technical Project Manager. His passions include film, photography, and baking just about anything. He also loves to listen to music on vinyl and is working on building an extensive and eclectic collection!

Emily joins the team with a degree in fashion design. Prior to her role here, she worked as a supply chain analyst for an interior fabrics company. When she isn’t busy ensuring Primary’s order fulfillment process is operating at full steam, you can find Emily traveling the globe, planning events, doing art projects, and taking pictures of her cat, Queen Kiki, who basically runs her apartment.

Fran was born and raised in Chile and moved to the US just before high school. After earning her BFA in graphic design from Cal State Long Beach, she began designing, doing illustrative branding and photo art direction for multiple companies including a subscription box service and a self-care company called Rael. Outside of Primary, she runs a small business called Current Shapes, specializing in wearable art, homeware items, and stationery.

Before joining Primary, Daniel led the IT operations team at Blue Apron and spent time as an IT consultant specializing in ERP systems. In his free time, Daniel enjoys exploring new activities with his two kids, like tennis, hiking and random science experiments. Bonus fun fact: Daniel’s a sucker for anything Sci-Fi.

Adrian joins Primary with prior experience working on the order management team at S’well. He's an avid hobbyist, with a passion for music, video games, mixology (count us in!), and even gymnastics — which he dabbled in during college and loved, but set aside when he learned how difficult it was to stick a handstand.

A graduate of The University of Kansas, Audrey’s love for the Rock Chalk Jayhawks runs deep. She comes to Primary with a background in global sourcing for MM Lafleur, Ann Taylor and Talbots. When she isn’t making sure all of our fabrics and trims are up to snuff, she can be found indulging in her other passions—she’s a yoga devotee, a coffee enthusiast, and an at-home wine sommelier!

Kristin joins the team at Primary with degrees from Kansas State University and FIT, and 10+ years of prior experience at Crewcuts and Rockets of Awesome. She’s also been designing and making her own clothing since she was just eight-years-old! When she isn’t spending time with her husband, two sons, and two dogs, she enjoys dining out with friends and is an avid explorer of NYC’s Central Park.

Nicole oversees our operations with partners in India and brings product management experience from Victoria’s Secret Pink, where she focused on swimwear. She holds a degree from Marist College, considers herself a Yankees aficionado, and enjoys photography and travel in her free time.

With an extensive background in design, Anna has worked for companies such as FIGS, Hunker, and Recess Studios before joining the team at Primary. Outside of work, she devotes time to side projects like building accent tables and creating gifs. She loves taking her dog to the beach and winds down at the end of a long day by knitting and crocheting.

Sydney has spent the last five years working in the creative production field in NYC, most recently on L’Oreal’s digital team. When she isn’t busy directing, casting, and capturing our site’s lifestyle images, she can be found indulging in her many artistic and fun hobbies, including photography, collecting and caring for house plants, meditation, cooking, and lots of outdoor activities such as hiking, skiing, and camping.

Rachel earned a BFA in print and conceptual design from FIT prior to becoming a full-time print and pattern designer for various textile companies and an activewear brand. Along with her professional expertise, she brings a love for painting, music history, biographies, all things Harry Styles, and her two fur-nieces—Luna and Brooklyn.