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Get 30% off sitewide through June 1st with code SUMMER30
Get 30% off sitewide through June 1st with code SUMMER30
Get 30% off sitewide through June 1st with code SUMMER30
Shop by Color
From brights to neutrals, click to find styles in your favorite colors.
The Camp Shop Is Open!
Find easy outfits, go-to essentials, and more for all your happy campers.
Primary’s Spring Art Show
A joyful showcase of kids’ artwork inspired by our spring outfit collections.
At Primary, we make all clothes, in all colors, for all kids.
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Simplicity
A rainbow of slogan-free designs that mix-and-match.
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Quality
Super soft and made to wash and wear better than anything else in their closet.
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Inclusivity
Styles for babies and kids, not boys and girls.
More to Explore