2021 in Review

Thanks for taking this journey with us! Let’s take a moment to look back at what made the year special.

Most Loved Styles

Most Loved Colors + Patterns

2021 in Numbers

Halloween Highlights

• We kicked off the season with Ted Lasso

• Got over 8k likes for Lloyd and Harry

• Received almost 1,000 Costume Contest entries

• And helped bring so many unexpected costume ideas to life, like this gargoyle

The Primary Signature Shop

• We launched The Signature Shop — one easy place to find the rainbow of 20+ core styles that made us famous!

Behind the Scenes

• We took 47,537 photos and picked 2,505 to use
• Featured 39 babies, 49 kids, 22 parents, and 5 dogs
• Played Baby Shark 67 times on set
• And consumed approximately 8,634 Goldfish

Sustainability Spotlight

• We fulfilled our goal to become 100% sustainable in every part of our business — from fabric sourcing, to production, to packaging 

• Used even more recycled materials to make our clothes, including 100% in our swimwear

• Shipped 750k (and counting!) compostable packages

• And planted 10k trees planted for Earth Day with One Tree Planted

People Spotlight

• We welcomed 21 new team members in 12 cities across the U.S.

• Our work week is now 4 days long and our 60 employees live in 13 different states

• And we're hiring, too! Click here to see open jobs.

 Another great year is in the books, thanks to you!