Primary x Good Inside

Today, we’re excited to share limited-edition tees made in collaboration with Good Inside, an all-in-one parenting hub from clinical psychologist, mom of three, and “Millennial Parent Whisperer,” Dr. Becky Kennedy. Good Inside is on a mission to break down big parenting topics into simple, actionable strategies parents can actually use, starting with this primary belief: We are good inside. 

Good Inside has provided millions of families with a better way to see and solve problems at home. This mindset invites parents to get curious about why they — and their kids — do the things they do. Why does a kid who is good inside throw a tantrum over “nothing”? Why do siblings who are good inside constantly hit each other? Why does a parent who is good inside yell so much? 

By reframing to focus on the parent behind the parenting, and the child behind the behavior, the Good Inside approach cultivates empathy and helps families navigate challenges together — two things that we at Primary are especially proud to stand for. 

Shop these limited-edition kids tees that celebrate kids seeing the good inside themselves, and head to Good Inside to learn more, including how to immediately access the scripts, strategies, workshops, and community support parents need to be confident, sturdy leaders in their home. As a special offer, use code PRIMARY15 at checkout for 15% off a first-time membership! (Expires 8/30/22.)