Primary x Sesame Street is HERE!
We are so excited to share that we have teamed up with our friends at Sesame Street to offer a new collection designed to celebrate our shared values of kindness, color, and being yourself.
“Sesame Street has been empowering kids to feel confident and embrace what makes them unique for years,” said Galyn Bernard, cofounder and co-CEO at Primary. “That philosophy mirrors everything we do at Primary. This collection was a natural fit from the start, and we are so honored to be partnering with a brand we have looked up to since we were kids.”
Meet the Characters!
One of the things that makes this collection extra special is a lineup of graphic tees featuring 11 beloved characters, who each bring something unique to the neighborhood – so kids have the freedom to choose the characters they connect with most.
An imaginative, creative, and courageous fairy-in-training, Abby Cadabby loves all things magical.
Our tallest friend Big Bird is sincere, sensitive, and compassionate—with a BIG imagination and endless curiosity.
C is for Cookie Monster and that's good enough for us! An endearing, determined, lovable monster learning all about sharing, cooperation, and self-regulation.
One! Two! Three! Count von Count is here! Happy, helpful, and always finding the fun in numbers, with plenty of counting (and organ playing) along the way.
Elmo loves making sure his friends know just how special they are—we’re big fans of that energy around here!
Gabrielle is a fan favorite with her curious and creative personality. You can find her enjoying music, books, poetry, and spending time with her bunny, Harriet.
Big energy, bigger heart—it’s Grover! Sesame Street’s fuzzy, gregarious friend tackles every task with childlike excitement and proves that trying (and trying again) is always worth it.
Julia is here! Bright, curious, and always ready for a game of I-Spy.
Our favorite lovable grouch, you can find Oscar digging through the trash and getting messy.
Say hola to Rosita! Optimistic, playful, and full of heart—with a love for singing, guitar, and sharing her heritage in both English and Spanish.
Zoe is Sesame Street’s enthusiastic, upbeat, silly friend who’s always making people laugh, especially with her best pal, Rocco.
What’s in the Collection?
The Primary x Sesame Street Collection is rooted in our signature everyday styles–including tees, sweatshirts, pajamas and more–all reimagined to celebrate Sesame Street characters. With iconic character graphics and available in a rainbow of color, of course! Here’s what you’ll find in the collection:
100% cotton character tees in a rainbow of colors for everyone in the neighborhood!
Super soft heathered ringer tees and striped t-shirt hoodies to layer or wear on their own.
A ringer tee and sweatshirt featuring five of the Sesame Street characters
100% organic cotton PJ separates for kids and a 2-way zip footie for baby
About Sesame Workshop
We're proud to partner with Sesame Workshop, the nonprofit behind Sesame Street helping children grow smarter, stronger, and kinder. New season now streaming on Netflix and PBS KIDS. Learn more or support their work at Sesame.org.