This year, we're celebrating Earth Day at Primary by launching our limited edition matching family Earth Day tees for the whole family. We've partnered with the nonprofit One Tree Planted and we'll plant a tree for every Earth Day tee purchased. It's that simple—one tee = one tree!
This partnership is just one piece of our sustainability initiative. From comfortable, colorful sustainable swimwear, denim, and activewear, to GOTS certified organic cotton styles, we've taken our commitment to preserving the planet even further in 2021. Since January, we've begun our transition to sustainable, plastic-free packaging with 100% compostable belly bands, hang tags, and shipping envelopes.
We hope you'll join us today as we plant the roots of a better tomorrow—a whole forest of better tomorrows.