How to Enter Primary's 2025 DIY Costume Contest
Welcome to Primary's annual Costume Contest! Participants can enter to win in 3 categories: baby, kids, and group/family. One winner from each category will receive the grand prize—a year of Primary clothes, valued at over $600! Each category also includes prizes for one runners-up who will receive a $150 Primary gift card.
Ready to break out the craft box and get your prize-winning costume going? Read our contest FAQ!
Primary Costume Contest FAQs
What are the categories?
- Best Baby Costume
- Best Kid Costume
- Best Group/Family Costume
How do I enter?
You can submit your DIY costume photos through this form! The contest will close at 3 AM EST on November 8th, 2025
How many times can I enter?
Pick the category that fits your costume best. Only one costume per category, with a maximum of 3 submissions per household.
How are winners chosen?
The Primary costume committee will review all eligible costume submissions. Five costumes from each category will be chosen by the committee for public voting. The costumes in each category with the most votes win.
What's the criteria for each of the 3 categories?
- Babies are ages 0-2 years
- Kids are ages 2+
- Group is 2+ people (can be a mix of babies, kids, grown-ups, pets)
Do you have to wear Primary?
We would love to see costumes made with Primary, but it is not a requirement to enter.
Does every aspect of the costume have to be DIY?
No, but the more DIY, the better!
Best Photography Practices:
We look for well-lit, focused photos that clearly showcase our clothing. We also like a minimal background. Below are great examples of previous submissions:
For proper entry, your photo must be renamed with your Instagram handle or your first and last name, which you can do most easily on a desktop computer.
We're so excited to see your DIY skills come to life. Please reach out to help@primary.com if you have any questions. Must be a U.S. resident and over 18 years of age. Best of luck!