Bring your DIY skills to life for a bigger and better costume contest this year!
by Team Primary
Welcome to Primary's annual costume contest! This year we're expanding our contest and participants can now enter to win in 3 categories: kids, babies, and group/family. One winner from each category will receive the grand prize—a year of Primary clothes, valued at over $1,000! Each category also includes prizes for two runners-up who will receive a $250 Primary gift card.
Ready to break out the craft box and get your prize-winning costume going? Read our contest FAQ and then get on your way!
Primary Costume Contest FAQs
What are the new categories?
Best Baby Costume Best Kid Costume Best Group/Family Costume
Only one costume per category, with a maximum of 3 submissions per household. Pick the category that fits your costume best. (Costumes submitted in multiple categories will be disqualified.)
How are winners chosen?
The Primary costume committee will review all eligible costume submissions. Five costumes from each category will be chosen by the committee for public voting. The costumes in each category with the most votes win. Stay tuned for more details on voting!
What's the criteria for each of the 3 categories?
Babies are ages 0-2 years Kids are ages 2+ Group is 2+ people (can be a mix of babies, kids, grown-ups)
Do adults in the group category have to wear Primary?
We would love to see adults wearing Primary, but there's no penalty if not.
Does every aspect of the costume have to be DIY?
No, but the more DIY, the better!
When is the last day to submit costumes?
The contest is opened until October 31, 2020, PST.
Best Photography Practices:
We look for well-lit, focused photos that clearly showcase our clothing. We also like a minimal background. Below are great examples of previous submissions:
NOTE: For proper entry, your photo must be renamed with your Instagram handle or your first and last name, which you can do most easily on a desktop computer.
For any other questions or concerns, you can contact email@example.com. We're so excited to see your DIY skills come to life! Use our hashtag #primaryhalloween2020 and remember to enter here. Best of luck!