Our story

Years ago, when we were shopping for our own kids’ clothing, we found a lot of things that didn’t make sense:

Pink for girls, blue for boys. Quality only if you spend a fortune. And slogans on everything, telling kids who they are, and what they should be.

So we built a brand that rewrote the rules:

Every color for every kid. With no labels and no slogans. Super soft and sustainable fabrics, for clothes that all play together. And all backed by the kind of customer service you thought didn’t exist.