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Welcome to our Free Costume Concierge Service

Whether your child wants to be a witch or a wind chime for Halloween, our Costume Concierge is here to help you bring their idea to life with easy, free DIY advice!

A boy wearing International Space Station costume and a sketch of his costume, A girl wearing Shrimp costume and a sketch of her costume, A girl wearing Wind Chime costume and a sketch of her costume.
A boy wearing International Space Station costume and a sketch of his costume, A girl wearing Shrimp costume and a sketch of her costume, A girl wearing Wind Chime costume and a sketch of her costume.

How Does the Costume
Concierge Work?

  • 1. Contact us.

    Email DIYEasy@primary.com or call or text 1-833-DIY-EASY with your child’s dream costume idea. (You can also see if it already exists in our DIY Gallery!)

    “My five-year-old wants to be a ‘strawberry ice cream sundae with sprinkles on top.’


    So specific! Where do I begin?”

  • 2. We send instructions.

    One of our expert crafters will get back to you within a few business days with easy-to-follow step-by-step instructions, plus a list of suggested materials and Primary styles.
    Sketch of Ice Cream Sundae costume. The kid wears handmade whipped cream on head, and chocolate and caramel sauce bib cut out with sprinkles around shoulder. Step 1: Cut slits along felt. Step 2: Thread pipe cleaner through and bunch for whipped cream.

  • 3. You make it happen.

    With no sewing (or prior DIY experience) required! Show us your finished product on social @primarydotcom, and enter our Annual Costume Contest — details below!
    Final outcome of Ice Cream Sundae costume. The boy wears handmade whipped cream topped with a cherry on his head, and chocolate and caramel sauce bib with sprinkles around his shoulder.

The Annual Primary Costume Contest

Submit a photo of your DIY costume for a chance to win a YEAR of Primary, valued at over $1,000!

Enter now

Previous Winners

  • Group Costume: Target Gang
    Target Gang Submitted by Eric L.
  • Group costume for How the Grinch Stole Christmas
    How the Grinch Stole Christmas Submitted by Amanda H.
  • Group Costume: Alice in Wonderland
    Alice in Wonderland Submitted by Tahnya T.
  • Zamboni
    Zamboni Submitted by Margaret T.
  • Forewoman
    Forewoman Submitted by Nikki G.
  • Hermit Crab
    Hermit Crab Submitted by Elizabeth C.
  • Baby Mandrake
    Mandrake Submitted by Lizzy B.
  • Soup Dumpling
    Soup Dumpling Submitted by Bora F.
  • Ruth Baby Ginsburg
    Ruth Baby Ginsburg Submitted by Elaina F.

FAQs