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Clothes for Babies, Kids, and Adults from Primary
Shop every Primary style in one place: colorful, logo-free clothing for babies (newborn to 24 months), kids (sizes 2 to 16), and adults (XS to XXL). Our collection is made of everyday basics like tees, leggings, joggers, and bodysuits, plus pajamas, puffers, sweaters, activewear, and swim. Solids and simple prints mix and match across a full rainbow of colors, and our organic cotton styles are GOTS certified.
What kind of clothes does Primary sell?
Primary makes everyday clothing for babies, kids, and adults in solid colors and simple prints, with no logos or slogans. Our assortment includes tees, leggings, joggers, jeans, dresses, bodysuits, zip footies, pajamas, puffers, sweaters, activewear, and swim. Everything is designed to mix and match, so a few pieces make a lot of outfits.
Are Primary clothes good for hand-me-downs?
Yes. Primary kids' clothes are made to hold up to every wash, wear, and little sibling who comes next. In more than 6,700 reviews, customers say their Primary pieces hold up, wash well, or still look new. Pieces are pre-washed to limit shrinking, and colors are made to stay bright.
Why doesn't Primary have boys' and girls' sections?
At Primary, you can shop by baby, kids, and adult instead of boys and girls. Every color, print, and style is made for any kid who wants to wear it, dresses and skirts included. This also makes hand-me-downs between siblings easy!
Are Primary clothes good for kids with sensory sensitivities?
Yes! Primary clothes are designed with comfort in mind, making many of our styles a great option for kids with sensory sensitivities. Our sensory-friendly clothing features soft fabrics, flat seams, comfortable wide waistbands, and mostly printed, tagless labels to help minimize irritation. We also skip scratchy embellishments like glitter and sequins.
Is Primary clothing organic?
Many of our styles are made with 100% organic cotton that's GOTS certified, particularly baby basics and kids' pajamas. Most other styles are cotton or cotton blends, and our puffers use 100% recycled polyester. Each product page lists the exact fabric content.
Does Primary clothing run small?
Most Primary kids' clothing runs true to size, though some styles have a slimmer fit than other children's clothing brands. If your child is between sizes, tall for their age, or prefers a looser fit, we recommend sizing up or choosing one of our relaxed-fit styles.
How can I build a mix-and-match kids' wardrobe with Primary?
Start with everyday basics like tees and joggers in colors that work together. Choose two or three favorite colors, add a neutral like navy or gray, and build from there. Our solid colors are designed to mix and match with our prints, making it easy to create more outfits with fewer pieces.