Plant It Forward for Earth Day 2020

This year, we'e celebrating Earth Day at Primary with our eyes set on a beautiful, green future. We've partnered with the nonprofit One Tree Planted and committed a donation for every single order placed at Primary today. One tree for every order. 

This partnership is just one piece of our sustainability initiative. From comfortable, colorful sustainable swimwear, denim, and activewear, to our transition to Certified Organic Cotton in 2020, this year marks some major milestones in our commitment to better serve our customers, our children, and the planet they will inherit. So we hope you'll join us today as we plant the roots of a better tomorrow—a whole forest of better tomorrows.