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UP TO 60% OFF

UP TO 60% OFF

END OF SEASON SALE!

Snag the season’s best deals they need right now!

UP TO 60% OFF

END OF SEASON SALE!

Snag the season’s best deals they need right now!

UP TO 60% OFF

END OF
SEASON
SALE!

Snag the season’s best deals they need right now!

A graphic that shows a cartoon image of a pool and beach balls that represents summer time.

Welcome to Primary

We're on a mission to encourage every kid to be the truest version of themselves. We believe getting dressed can be a powerful act of self-expression. So we make all clothes, in all colors, for all kids.

a grid of 9 kids wearing our soft pique polos in solid colors.  Links to Pique Polos Shop now
a grid of 9 kids wearing our soft pique polos in solid colors.

Pique Polos

Our Primary Promise

  • Color

    A rainbow of colors and patterns that mix, match, and stay bright.

  • Quality

    Super soft and made to wash and wear better than anything else in their closet.

  • Inclusion

    Simple, slogan-free styles for babies and kids, not boys and girls.