Skip to content

THE

Camp Shop
Is Open!

Shop go-to outfits,
essentials & more for all of your happy campers.

Shop now

THE

Camp Shop
Is Open!

Shop go-to outfits,
essentials & more for all of your happy campers.

Shop now

No labels, no slogans. Just super soft, sustainable, simpler clothes that your kids will love.

Welcome to Primary

Every color for every kid.

Shop for babies and kids, not boys and girls.

Anything goes because everything goes.

The Short Report

Show us your true colors!