https://www.primary.com/collections/unified-long-sleeve-pique-polo 2026-10-07T07:10:35-04:00 daily https://www.primary.com/collections/unified-short-sleeve-pique-polo 2026-10-07T07:10:42-04:00 daily https://www.primary.com/collections/baby-solid-swim 2026-10-07T07:10:42-04:00 daily https://www.primary.com/collections/swim-bundles 2026-09-30T07:10:26-04:00 daily https://www.primary.com/collections/bundle-signature 2026-10-07T07:10:50-04:00 daily https://www.primary.com/collections/all-multi-packs 2026-10-07T16:30:57-04:00 daily https://www.primary.com/collections/kids-one-pieces-rash-guards-swimsuits 2026-09-14T10:55:41-04:00 daily https://www.primary.com/collections/baby-one-piece-rash-guards 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/all-one-piece-rash-guards-swimsuits 2026-09-14T10:55:41-04:00 daily https://www.primary.com/collections/sale-kids-tees-shorts 2026-09-14T10:55:41-04:00 daily https://www.primary.com/collections/sale-all-tees-shorts 2026-09-14T10:55:42-04:00 daily https://www.primary.com/collections/mar-23-fp 2026-10-07T19:50:04-04:00 daily https://www.primary.com/collections/uniform-waitlist 2026-09-14T10:55:42-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/UniforWaitlist_PLP.png?v=1689091024 [collection:kids-uniform-waitlist] Uniform-Ready Styles A group of children wearing school uniform basics including polos, chinos, cardigans, and polo dresses, all in neutral colors https://www.primary.com/collections/sale-staycool 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/kids-school-uniform 2026-09-14T10:55:42-04:00 daily https://www.primary.com/collections/kids-uniform-polo 2026-10-07T07:10:45-04:00 daily https://www.primary.com/collections/kids-uniform-oxfords 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/kids-uniform-dresses 2026-10-07T07:10:45-04:00 daily https://www.primary.com/collections/kids-uniform-pants 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/kids-uniform-active 2026-10-07T07:10:45-04:00 daily https://www.primary.com/collections/kids-uniform-layers 2026-10-07T07:10:31-04:00 daily https://www.primary.com/collections/kids-uniform-socks 2026-10-07T07:10:42-04:00 daily https://www.primary.com/collections/kids-uniform-basics 2026-10-07T19:50:04-04:00 daily https://www.primary.com/collections/holiday-red-white-blue 2026-09-14T10:55:43-04:00 daily https://www.primary.com/collections/sale-all-tees-tops 2026-09-14T10:55:43-04:00 daily https://www.primary.com/collections/all-tees-shorts 2026-09-14T10:55:43-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLPHeader_Tees_Shorts_Kids_be369a7c-2518-4bb3-acc8-5b5966e4f4f9.png?v=1685546200 [collection:all-tees-shorts] Tees & Shorts https://www.primary.com/collections/the-baby-hoodie-unified-collection 2026-10-07T07:10:50-04:00 daily https://www.primary.com/collections/upf-50-swim-1 2026-10-07T07:10:49-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/SHOP-collections-swim.png?v=1708554650 UPF 50 Swim https://www.primary.com/collections/baby-rompers-1 2026-10-07T07:10:49-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/baby-rompers.png?v=1686150310 Baby Rompers https://www.primary.com/collections/sale-ls-tops-tees 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/eos-23-pjs 2026-09-14T10:55:43-04:00 daily https://www.primary.com/collections/eos-23-shorts 2026-09-14T10:55:43-04:00 daily https://www.primary.com/collections/eos-23-active 2026-09-14T10:55:43-04:00 daily https://www.primary.com/collections/eos-23-baby-essentials 2026-09-14T10:55:43-04:00 daily https://www.primary.com/collections/eos-23-rainbow 2026-09-14T10:55:43-04:00 daily https://www.primary.com/collections/eos-23-all 2026-09-14T10:55:43-04:00 daily https://www.primary.com/collections/eos-23-swim 2026-09-14T10:55:44-04:00 daily https://www.primary.com/collections/eos-23-baby-rompers 2026-09-14T10:55:44-04:00 daily https://www.primary.com/collections/eos-23-kids-essentials 2026-09-14T10:55:44-04:00 daily https://www.primary.com/collections/eos-23-dresses 2026-09-14T10:55:44-04:00 daily https://www.primary.com/collections/eos-23-tees 2026-09-14T10:55:44-04:00 daily https://www.primary.com/collections/full-price-automated-collection 2026-10-07T21:45:02-04:00 daily https://www.primary.com/collections/kids-uniform-tops 2026-09-14T10:55:44-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Header_Polos_Oxfords.png?v=1689090745 [collection:kids-uniform-tops] Polos & Oxfords A dozen kids short sleeve collared polo shirts folded up and arranged laying down in a rainbow https://www.primary.com/collections/kids-uniform-short-sleeve-polos 2026-10-07T07:10:42-04:00 daily https://www.primary.com/collections/kids-uniform-long-sleeve-polos 2026-10-07T07:10:35-04:00 daily https://www.primary.com/collections/kids-uniform-flexknit-polos 2026-10-07T07:10:45-04:00 daily https://www.primary.com/collections/kids-uniform-oxfords-shirts 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/kids-uniform-multi-pack-tops 2026-10-06T07:10:39-04:00 daily https://www.primary.com/collections/unified-short-sleeve-pique-polo-multi-pack 2026-10-06T07:10:39-04:00 daily https://www.primary.com/collections/unified-long-sleeve-pique-polo-multi-pack 2026-09-28T09:27:53-04:00 daily https://www.primary.com/collections/collection-kids-uniform-bottoms 2026-09-14T10:55:45-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Header_Pants_Skirts.png?v=1689090761 [collection:kids-uniform-bottoms] Pants & Skirts A group of children wearing school uniform basics including polos, chinos, cardigans, and polo dresses, all in neutral colors https://www.primary.com/collections/kids-uniform-chinos 2026-10-07T07:10:35-04:00 daily https://www.primary.com/collections/kids-uniform-ponte-skirts 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/kids-uniform-multi-pack-bottoms 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/kids-uniform-active-bottoms 2026-10-07T19:50:04-04:00 daily https://www.primary.com/collections/kids-uniform-long-sleeve-polo-dress 2026-10-07T07:10:45-04:00 daily https://www.primary.com/collections/kids-uniform-dresses-jumpers 2026-09-14T10:55:45-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Header_Dresses.png?v=1689090777 [collection:kids-uniform-dresses] Dresses & Jumpers Two young children wearing solid color uniform polo dresses, available with short or long sleeves. https://www.primary.com/collections/kids-uniform-short-sleeve-polo-dress 2026-10-07T07:10:45-04:00 daily https://www.primary.com/collections/kids-uniform-jumpers 2026-10-07T07:10:28-04:00 daily https://www.primary.com/collections/kids-uniform-multi-pack-dresses 2026-10-07T07:10:28-04:00 daily https://www.primary.com/collections/kids-uniform-sweaters 2026-09-14T10:55:45-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Header_Sweaters.png?v=1689090892 [collection:kids-uniform-sweaters] Sweaters A child wearing a gray ponte uniform dress and bright yellow cotton cardigan. https://www.primary.com/collections/kids-uniform-cardigan-sweaters 2026-10-07T07:10:31-04:00 daily https://www.primary.com/collections/kids-uniform-crewneck-sweaters 2026-10-07T07:10:28-04:00 daily https://www.primary.com/collections/kids-uniform-all-multi-packs 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/kids-uniform-all-active 2026-09-14T10:55:46-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Header_Activewear.png?v=1689090985 [collection:kids-uniform-active] Activewear 2 children playing with kickballs wearing flexknit active clothing https://www.primary.com/collections/kids-uniform-flexknit-active 2026-10-07T07:10:45-04:00 daily https://www.primary.com/collections/kids-uniform-more-active-styles 2026-10-07T19:50:04-04:00 daily https://www.primary.com/collections/50-off-steals 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/uniform-2023 2026-10-07T19:50:04-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/uniform-collections.png?v=1689259250 Kids School Uniform https://www.primary.com/collections/end-of-season-sale 2026-10-07T21:45:02-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Screen_Shot_2023-07-13_at_2.06.25_PM.png?v=1689272352 End of Season Sale https://www.primary.com/collections/unified-product-the-puffer-jacket 2026-10-07T17:25:04-04:00 daily https://www.primary.com/collections/unified-product-the-baby-legging 2026-10-07T07:10:28-04:00 daily https://www.primary.com/collections/all-polos 2026-09-14T10:55:46-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Header_Polos_Oxfords_ecb86de4-91d1-4ac9-9273-43f2650bdd08.png?v=1689683687 [collection:kids-polos] Polos A dozen kids short sleeve collared polo shirts folded up and arranged laying down in a rainbow https://www.primary.com/collections/towel-terry-polos 2026-09-14T10:55:46-04:00 daily https://www.primary.com/collections/stripe-polos 2026-10-07T07:10:31-04:00 daily https://www.primary.com/collections/short-sleeve-solid-polos 2026-10-07T07:10:35-04:00 daily https://www.primary.com/collections/polo-multi-packs 2026-10-06T07:10:39-04:00 daily https://www.primary.com/collections/eos-swim 2026-09-14T10:55:47-04:00 daily https://www.primary.com/collections/color-sale 2026-10-07T19:50:04-04:00 daily https://www.primary.com/collections/bts-coming-soon 2026-09-14T10:55:47-04:00 daily https://www.primary.com/collections/all-pique 2026-09-14T10:55:47-04:00 daily https://www.primary.com/collections/uniform-all-ponte 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/primary-basics 2026-10-07T07:10:49-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/basics-banner.png?v=1690920761 Primary Basics https://www.primary.com/collections/flash-sale-grown-up-tops 2026-10-07T07:10:45-04:00 daily https://www.primary.com/collections/flash-sale-baby-tops 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/flash-sale-kids-tops 2026-09-28T07:09:24-04:00 daily https://www.primary.com/collections/flash-sale-baby-shorts 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/flash-sale-kids-shorts 2026-09-14T10:55:47-04:00 daily https://www.primary.com/collections/flash-sale-bodysuits 2026-10-07T07:10:45-04:00 daily https://www.primary.com/collections/flash-sale 2026-09-14T10:55:48-04:00 daily https://www.primary.com/collections/kids-flash-sale 2026-09-14T10:55:48-04:00 daily https://www.primary.com/collections/baby-flash-sale 2026-09-14T10:55:48-04:00 daily https://www.primary.com/collections/story-lollipop 2026-10-07T19:50:04-04:00 daily https://www.primary.com/collections/story-iris 2026-10-07T19:50:04-04:00 daily https://www.primary.com/collections/story-neutrals 2026-10-07T19:50:04-04:00 daily https://www.primary.com/collections/story-cornflower 2026-10-07T19:50:04-04:00 daily https://www.primary.com/collections/confetti-hearts 2026-10-07T07:10:42-04:00 daily https://www.primary.com/collections/flash-sale-kids-dresses 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/flash-sale-baby-rompers 2026-10-07T07:10:45-04:00 daily https://www.primary.com/collections/all-lightwight-puffers-jackets 2026-10-07T17:25:04-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLPHeader_Kids_Raincoat.png?v=1692302751 [ARCHIVE] [breaker:back-in-stock-lightwight-puffers-jackets] Lightweight Puffers 11 lightweight puffer jackets hanging on rack, arranged in rainbow order. https://www.primary.com/collections/kids-all-uniform 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/kids-uniform-all-tops 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/clearance-under-15 2026-09-14T10:55:49-04:00 daily https://www.primary.com/collections/tops-under-15 2026-10-07T07:10:50-04:00 daily https://www.primary.com/collections/bottoms-under-15 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/dresses-rompers-under-15 2026-10-07T16:30:36-04:00 daily https://www.primary.com/collections/bodysuits-under-15 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/pajamas-under-15 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/swim-under-15 2026-10-07T07:10:42-04:00 daily https://www.primary.com/collections/accessories-under-15 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/feature-style-under-15 2026-10-07T07:10:38-04:00 daily https://www.primary.com/collections/kids-clearance-under-15 2026-09-14T10:55:49-04:00 daily https://www.primary.com/collections/baby-clearance-under-15 2026-09-14T10:55:49-04:00 daily https://www.primary.com/collections/tops-under-10 2026-09-14T10:55:49-04:00 daily https://www.primary.com/collections/kids-teddy-fleece-jackets 2026-10-07T07:10:35-04:00 daily https://www.primary.com/collections/fall-multi-packs 2026-10-07T07:10:50-04:00 daily https://www.primary.com/collections/all-multi-packs-bundles 2026-09-14T10:55:50-04:00 daily https://www.primary.com/collections/kids-graphic-long-sleeve-tees 2026-10-07T07:10:28-04:00 daily https://www.primary.com/collections/new-bloom-print 2026-09-14T10:55:50-04:00 daily https://www.primary.com/collections/new-corduroy 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/trending-color-iris 2026-10-07T19:50:04-04:00 daily https://www.primary.com/collections/trending-color-cornflower 2026-10-07T17:25:04-04:00 daily https://www.primary.com/collections/trending-color-lollipop 2026-10-07T19:50:04-04:00 daily https://www.primary.com/collections/trending-colors 2026-09-14T10:55:50-04:00 daily https://www.primary.com/collections/trending-color-spruce 2026-10-07T19:50:04-04:00 daily https://www.primary.com/collections/kids-essentials-sale 2026-10-07T19:50:04-04:00 daily https://www.primary.com/collections/baby-essentials-sale 2026-10-07T07:10:50-04:00 daily https://www.primary.com/collections/essentials-sale 2026-09-14T10:55:50-04:00 daily https://www.primary.com/collections/baby-jeans-restock-now 2026-10-07T07:10:35-04:00 daily https://www.primary.com/collections/mega-family-pjs-in-candy-canes 2026-10-07T07:10:38-04:00 daily https://www.primary.com/collections/essentials-sale-multi-packs 2026-10-07T07:10:45-04:00 daily https://www.primary.com/collections/holiday-pj-waitlist 2026-09-14T10:55:51-04:00 daily https://www.primary.com/collections/sale-essentials-kids 2026-09-14T10:55:51-04:00 daily https://www.primary.com/collections/sale-essentials-baby 2026-09-14T10:55:51-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLPHeader_EssentialsSale_013b5ef4-9246-45a2-b789-81a03ea6de48.png?v=1695737393 [collection:baby-essentials-sale] Baby Essentials Sale Our solid and basic tees, joggers, and sweatshirts neatly folded in a rainbow order. https://www.primary.com/collections/mega-family-pjs-in-tinsel-trees 2026-10-07T07:10:45-04:00 daily https://www.primary.com/collections/mega-family-pjs-in-holly-berries 2026-10-07T07:10:45-04:00 daily https://www.primary.com/collections/ml-test 2026-10-07T07:10:50-04:00 daily https://www.primary.com/collections/mega-family-pjs-in-cherry-spruce 2026-10-07T07:10:45-04:00 daily https://www.primary.com/collections/holiday-family-pjs 2026-10-01T09:52:07-04:00 daily https://www.primary.com/collections/baby-hats-bibs-mittens 2026-09-14T10:55:52-04:00 daily https://www.primary.com/collections/story-dressed-up 2026-10-07T16:29:41-04:00 daily https://www.primary.com/collections/new-rainbow-plaid 2026-10-05T07:11:14-04:00 daily https://www.primary.com/collections/new-rainbow-fair-isle 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/cozy-socks 2026-10-07T07:10:42-04:00 daily https://www.primary.com/collections/baby-first-holiday 2026-09-14T10:55:52-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLPHeader_Baby_Hats_Mittens.jpg?v=1697485394 [collection:baby-first-holiday] Baby's First Holiday A baby wearing our new fair isle sweater with matching fair isle beanie. https://www.primary.com/collections/baby-first-holiday-outfits 2026-10-07T07:10:45-04:00 daily https://www.primary.com/collections/baby-first-holiday-footies 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/baby-first-holiday-puffers 2026-10-07T07:10:42-04:00 daily https://www.primary.com/collections/baby-first-holiday-cozy 2026-10-07T07:10:50-04:00 daily https://www.primary.com/collections/marketing-jpm 2026-09-14T10:55:53-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLPHeader_Kids_Raincoat_2307c6d8-6433-4beb-8b33-20efe5b49659.png?v=1697570134 [breaker:jpm-pop-up-marketing] Primary https://www.primary.com/collections/story-rainbow-pjs 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/story-cherry-forest-pjs 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/story-cherry-pjs 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/story-frosty-pjs 2026-10-07T07:10:42-04:00 daily https://www.primary.com/collections/story-dreidels-pjs 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/story-spruce-pjs 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/kids-marketing-jpm 2026-10-07T17:25:04-04:00 daily https://www.primary.com/collections/baby-marketing-jpm 2026-10-07T07:10:42-04:00 daily https://www.primary.com/collections/grown-ups-marketing-jpm 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/kids-uniform-puffers 2026-10-07T17:25:04-04:00 daily https://www.primary.com/collections/trending-neutral-color-oat 2026-10-07T19:50:04-04:00 daily https://www.primary.com/collections/trending-neutral-color-khaki 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/trending-neutral-color-black 2026-10-07T19:50:04-04:00 daily https://www.primary.com/collections/trending-neutral-color-navy 2026-10-07T19:50:04-04:00 daily https://www.primary.com/collections/family-matching-holly-berry-pajamas 2026-09-28T07:09:30-04:00 daily https://www.primary.com/collections/family-matching-tinsel-trees-pajamas 2026-09-14T10:55:55-04:00 daily https://www.primary.com/collections/family-matching-fair-isle-pajamas 2026-09-14T10:55:55-04:00 daily https://www.primary.com/collections/family-matching-trees-pajamas 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/family-matching-dreidel-pajamas 2026-10-06T07:10:39-04:00 daily https://www.primary.com/collections/family-matching-frosty-pajamas 2026-09-14T10:55:55-04:00 daily https://www.primary.com/collections/pet-all-pajamas 2026-09-14T10:55:56-04:00 daily https://www.primary.com/collections/sale-pet-pjs 2026-09-29T14:19:14-04:00 daily https://www.primary.com/collections/all-teddy-fleece-colors 2026-10-07T07:10:28-04:00 daily https://www.primary.com/collections/story-kids-gift-guide 2026-10-07T21:45:02-04:00 daily https://www.primary.com/collections/story-baby-gift-guide 2026-10-07T16:29:41-04:00 daily https://www.primary.com/collections/mega-family-pjs-in-confetti-candy 2026-10-07T07:10:38-04:00 daily https://www.primary.com/collections/cozy-fleece 2026-10-07T07:10:31-04:00 daily https://www.primary.com/collections/all-long-sleeve-tops-tees 2026-10-07T16:32:28-04:00 daily https://www.primary.com/collections/all-long-sleeve-dresses 2026-10-07T07:10:45-04:00 daily https://www.primary.com/collections/all-short-sleeve-pajamas 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/all-rainbow-fair-isle 2026-09-14T10:55:57-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Header_Stocking_Stuffers_9ee9378f-9969-41cc-9079-d7aed6bbad26.jpg?v=1699544587 [collection:new-rainbow-fair-isle] Rainbow Fair Isle 2 kids wearing our fair isle beanies and mittens smiling at the camera. https://www.primary.com/collections/unified-product-bundles-kids-puffer-hat-set 2026-09-14T10:55:57-04:00 daily https://www.primary.com/collections/holiday-gift-sets 2026-09-14T10:55:57-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP-1_40c58561-d390-42fc-8ab5-0af4a6f9ab7e.png?v=1699977685 [collection:gift-bundles] Holiday Gift Sets https://www.primary.com/collections/holiday-gift-for-kids 2026-10-05T17:25:37-04:00 daily https://www.primary.com/collections/holiday-gift-for-baby 2026-10-07T07:10:31-04:00 daily 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https://www.primary.com/collections/sale-ls-dresses-rompers 2026-10-07T07:10:45-04:00 daily https://www.primary.com/collections/baby-featured-bundles 2026-09-14T10:55:59-04:00 daily https://www.primary.com/collections/sale-grown-ups-sweats 2026-10-07T07:10:38-04:00 daily https://www.primary.com/collections/unified-product-the-baby-tee 2026-10-07T07:10:38-04:00 daily https://www.primary.com/collections/unified-product-the-sk-gym-short 2026-10-07T07:10:42-04:00 daily https://www.primary.com/collections/unified-product-the-swim-trunk 2026-10-07T07:10:38-04:00 daily https://www.primary.com/collections/unified-product-the-new-track-short 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/unified-product-the-swim-bottom-v2 2026-10-07T07:10:42-04:00 daily https://www.primary.com/collections/unified-product-the-ss-slub-pocket-tee 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/unified-product-slub-field-short 2026-09-14T10:56:00-04:00 daily https://www.primary.com/collections/unified-product-the-swim-long-sleeve-top 2026-10-07T07:10:35-04:00 daily https://www.primary.com/collections/unified-product-the-swim-short-sleeve-top 2026-10-06T07:10:38-04:00 daily https://www.primary.com/collections/new-arrivals-grown-ups-socks 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/kids-pajama-sets 2026-10-07T07:10:50-04:00 daily https://www.primary.com/collections/grown-ups-embroidered-sweatshirts 2026-09-14T10:56:01-04:00 daily https://www.primary.com/collections/story-valentines-day 2026-10-07T16:30:13-04:00 daily https://www.primary.com/collections/baseball-hats 2026-10-07T07:10:38-04:00 daily https://www.primary.com/collections/kids-hats-beanies-mittens 2026-09-14T10:56:01-04:00 daily https://www.primary.com/collections/kids-windbreakers 2026-10-07T07:10:31-04:00 daily https://www.primary.com/collections/the-ls-stripe-pj-top 2026-09-14T10:56:01-04:00 daily 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https://www.primary.com/collections/new-arrivals-bis-swim 2026-09-14T10:56:03-04:00 daily https://www.primary.com/collections/swim-towels 2026-10-07T07:10:49-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Towels.png?v=1709225790 [breaker:swim-exposed-colors-towels] Swim Towels Our swim towels hanging neatly on hangers in rainbow order https://www.primary.com/collections/baby-all-animal-friends 2026-10-07T07:10:38-04:00 daily https://www.primary.com/collections/baby-footies-pjs-animal-friends 2026-10-07T07:10:45-04:00 daily https://www.primary.com/collections/baby-rompers-animal-shorties 2026-10-05T15:25:39-04:00 daily https://www.primary.com/collections/kids-all-jacket 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/new-arrivals-windbreaker-jacket 2026-10-07T07:10:31-04:00 daily https://www.primary.com/collections/new-arrivals-animal-friends 2026-10-07T07:10:38-04:00 daily https://www.primary.com/collections/new-arrivals-spring-rainbow 2026-09-14T10:56:04-04:00 daily https://www.primary.com/collections/sale-graphic-tees 2026-09-14T10:56:04-04:00 daily https://www.primary.com/collections/baby-animal-friends-bundles 2026-10-07T07:10:45-04:00 daily https://www.primary.com/collections/new-arrivals-1 2026-10-07T07:10:45-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_New_Arrivals_2048x600_9c38841d-5d6d-467d-b84e-6379b3908515.webp?v=1706634751 New Arrivals https://www.primary.com/collections/valentine-shop 2026-10-07T07:10:45-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/SHOP-app-vday.png?v=1706635072 Valentine Shop https://www.primary.com/collections/kids-tee-shop-stripe-tees 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/new-arrivals-family-matching-tees 2026-09-14T10:56:04-04:00 daily https://www.primary.com/collections/kids-uniform-interlock-polo 2026-10-07T07:10:45-04:00 daily https://www.primary.com/collections/new-arrivals-polos 2026-10-07T07:10:45-04:00 daily https://www.primary.com/collections/baby-all-sweatshirts-hoodies 2026-10-07T07:10:50-04:00 daily https://www.primary.com/collections/flash-sale-puffers 2026-09-14T10:56:05-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLPHeader_Kids_Raincoat_dd3f3c70-b280-4e90-a2bc-ed71d35caf1d.png?v=1706721412 [ARCHIVE] [breaker:flash-puffers-exposed-colors] Flash Deal! https://www.primary.com/collections/swim-shop-sun-hats 2026-10-07T07:10:38-04:00 daily https://www.primary.com/collections/swim-all-one-piece-rash-guards 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/swim-bottoms-trunks 2026-10-07T07:10:42-04:00 daily https://www.primary.com/collections/swim-bottoms-bikini-short 2026-10-07T07:10:42-04:00 daily https://www.primary.com/collections/swim-bottoms-diapers 2026-10-07T07:10:35-04:00 daily https://www.primary.com/collections/swim-shop-bottoms 2026-09-14T10:56:06-04:00 daily 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2026-09-14T10:56:06-04:00 daily https://www.primary.com/collections/limited-edition-st-patricks-day-styles 2026-09-14T10:56:07-04:00 daily https://www.primary.com/collections/mega-spring-dress-cardi-hat 2026-09-14T10:56:07-04:00 daily https://www.primary.com/collections/new-tops-button-down-shirts 2026-10-07T07:10:35-04:00 daily https://www.primary.com/collections/new-cutout-suns 2026-09-14T10:56:07-04:00 daily https://www.primary.com/collections/the-annual-baby-sale 2026-10-07T07:10:49-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLPHeader_01_ShopAllBaby_2048x600_71abaf53-457c-4945-a717-e9c2142a22af.webp?v=1708554334 The Annual Baby Sale https://www.primary.com/collections/new-arrivals-kids-graphic-tees 2026-09-14T10:56:07-04:00 daily https://www.primary.com/collections/kids-all-long-sleeve-dresses 2026-10-07T07:10:45-04:00 daily https://www.primary.com/collections/all-baby-long-sleeve-rompers 2026-10-07T07:10:49-04:00 daily 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2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/collection-all-dresses-the-dress-shop 2026-09-14T10:56:08-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Kids_Dresses.png?v=1710353408 [collection:all-dresses] The Dress Shop https://www.primary.com/collections/spring-2024-full-price-automated-collection 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/new-tulip-print 2026-09-14T10:56:08-04:00 daily https://www.primary.com/collections/garden-party 2026-10-07T07:10:38-04:00 daily https://www.primary.com/collections/30-off-all-dresses 2026-10-07T07:10:49-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Dress_PLP_2048x600_f7a8130b-f3e0-4123-8a1a-8b88006240a3.webp?v=1712075780 All Dresses https://www.primary.com/collections/30-off-all-rompers 2026-10-07T07:10:45-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/53_PLP_BabyRompers_2048x600_8f68fd4a-bb40-43ca-b02a-8b0d0b7495c5.webp?v=1712075872 All Rompers https://www.primary.com/collections/baby-all-sleep-rompers 2026-09-14T10:56:09-04:00 daily https://www.primary.com/collections/baby-all-play-rompers 2026-09-14T10:56:09-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Baby_Rompers.png?v=1712094704 [collection:baby-all-play-rompers] Baby Shorties & Rompers A baby crawling on the floor wearing a stripe henley shortie. https://www.primary.com/collections/featured-baby-clothes 2026-10-07T07:10:35-04:00 daily https://www.primary.com/collections/lightning-bolt 2026-09-14T10:56:09-04:00 daily https://www.primary.com/collections/eclipse-flash-sale 2026-09-14T10:56:09-04:00 daily https://www.primary.com/collections/primary-basics-sale 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/30-off-all-tees 2026-10-07T07:10:49-04:00 daily 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https://www.primary.com/collections/sale-tees-under-15 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/clearance-tees-under-15 2026-10-05T07:11:16-04:00 daily https://www.primary.com/collections/sale-dresses-under-20 2026-10-07T07:10:45-04:00 daily https://www.primary.com/collections/clearance-dresses-under-20 2026-10-07T07:10:38-04:00 daily https://www.primary.com/collections/sale-shorts-under-20 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/clearance-shorts-under-20 2026-10-05T07:11:16-04:00 daily https://www.primary.com/collections/shorts-under-20 2026-09-14T10:56:13-04:00 daily https://www.primary.com/collections/dresses-under-20 2026-09-14T10:56:13-04:00 daily https://www.primary.com/collections/tees-under-15 2026-09-14T10:56:13-04:00 daily https://www.primary.com/collections/all-swim-sale 2026-09-14T10:56:13-04:00 daily https://www.primary.com/collections/sale-camp 2026-09-14T10:56:13-04:00 daily 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2026-10-07T21:45:02-04:00 daily https://www.primary.com/collections/all-clearance-styles-july-2023 2026-10-07T07:10:42-04:00 daily https://www.primary.com/collections/kids-all-denim 2026-10-07T07:10:45-04:00 daily https://www.primary.com/collections/story-fall-colors-25 2026-10-07T21:45:02-04:00 daily https://www.primary.com/collections/new-arrivals-denim 2026-10-07T07:10:45-04:00 daily https://www.primary.com/collections/kids-sale-socks 2026-09-14T10:56:16-04:00 daily https://www.primary.com/collections/all-french-terry 2026-10-07T19:50:04-04:00 daily https://www.primary.com/collections/baby-jeans-denim 2026-10-07T07:10:35-04:00 daily https://www.primary.com/collections/the-denim-shop 2026-09-14T10:56:16-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Header_Kids_Denim.png?v=1723489458 [collection:the-denim-shop] The Denim Shop A line up of kids wearing our denim jeans and overalls part of our new fall collection https://www.primary.com/collections/kids-all-button-down-shirts 2026-10-07T07:10:45-04:00 daily https://www.primary.com/collections/kids-outerwear-jacket 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/kids-parka-puffers 2026-10-06T07:10:25-04:00 daily https://www.primary.com/collections/kids-midweight-puffer 2026-10-07T21:45:02-04:00 daily https://www.primary.com/collections/kids-vests 2026-10-07T07:10:24-04:00 daily https://www.primary.com/collections/halloween-colors-purple 2026-10-07T19:50:04-04:00 daily https://www.primary.com/collections/kids-short-sleeve-pjs 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/new-arrivals-pumpkin 2026-10-05T07:11:06-04:00 daily https://www.primary.com/collections/sale-costume-basics 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/overstock-sale-everyday-essential 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/overstock-sale-fall 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/overstock-sale-holiday-pjs 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/overstock-sale-swim 2026-10-06T07:10:38-04:00 daily https://www.primary.com/collections/overstock-sale-spring 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/sale-final-few 2026-10-02T07:10:17-04:00 daily https://www.primary.com/collections/overstock-sale 2026-09-14T10:56:18-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Overstock_sale_PLP_header.png?v=1724793720 [collection:overstock-sale] Overstock Sale A cartoon apple graphic that has a bite taken out https://www.primary.com/collections/story-fall-baby-outfitting 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/kids-bottoms-active-pants 2026-10-07T07:10:31-04:00 daily https://www.primary.com/collections/puffer-shop-lightweight-solids 2026-10-07T17:25:04-04:00 daily https://www.primary.com/collections/puffer-shop-lightweight-prints 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https://www.primary.com/collections/baby-cozy-outerwear 2026-10-07T07:10:42-04:00 daily https://www.primary.com/collections/baby-cozy-sets 2026-10-07T07:10:42-04:00 daily https://www.primary.com/collections/baby-cozy-rompers-footies 2026-10-07T07:10:45-04:00 daily https://www.primary.com/collections/kids-cozy-accessories 2026-10-07T07:10:49-04:00 daily https://www.primary.com/collections/kids-cozy-shop 2026-09-23T15:32:54-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/KidsCozy_fc83b45b-885c-44b6-9017-dc52f5c2b2b5.png?v=1759728110 [collection:kids-cozy-shop] Kids Cozy Shop A young child wearing a pomegranate color zip up hoodie with a cozy fleece lined hood. https://www.primary.com/collections/baby-cozy-shop 2026-09-23T15:43:35-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLPHeader_Baby_Cozy_6a48f8f0-ab0c-466b-89ec-99a012dc0f6c.jpg?v=1759728110 [collection:baby-cozy-shop] Baby Cozy Shop A young baby sitting upright, wearing a spruce 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