https://www.primary.com/collections/short-sleeve-pjs 2026-04-06T13:29:17-04:00 daily https://www.primary.com/collections/variant-inventory 2026-04-06T17:04:55-04:00 daily https://www.primary.com/collections/baby-dresses-short-sleeve-dresses 2026-04-06T07:10:44-04:00 daily https://www.primary.com/collections/baby-rompers-everyday-rompers 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/grown-ups 2026-04-02T08:59:56-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Shop_All_Grown-Ups_f9ec4a9f-ce58-4cc0-9d3d-7c35f32c8f2c.png?v=1737642760 [collection:grown-ups] Shop All Adult 2 grown-ups standing in a row wearing solid tees in our 2 fits, fit 1 and fit 2. https://www.primary.com/collections/all-socks-underwear-accessories 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/baby-bodysuits-and-tees 2026-04-02T08:59:57-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/53_PLP_Babysuits_Tees.png?v=1709223305 [collection:baby-bodysuits] Babysuits & Tops A baby sitting up straight clapping their hands wearing our daisy bodysuit. https://www.primary.com/collections/baby-bottoms-joggers-pants 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/all-swim 2026-04-06T09:44:33-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-ALLSWIM_2048x600_ba80ac31-498c-4201-a7dc-65aa70f12a58.png?v=1658171804 [breaker:all-swim] Swim https://www.primary.com/collections/baby-bottoms-leggings 2026-03-10T14:07:17-04:00 daily https://www.primary.com/collections/all-dresses-rompers 2026-04-06T17:04:55-04:00 daily https://www.primary.com/collections/baby-gifts-sets 2026-04-02T14:12:40-04:00 daily https://www.primary.com/collections/all-masks 2026-03-10T14:07:17-04:00 daily https://www.primary.com/collections/all-bodysuits 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/all-pajamas 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/all-bottoms 2026-04-06T10:35:56-04:00 daily https://www.primary.com/collections/all-tops-tees 2026-04-06T15:56:40-04:00 daily https://www.primary.com/collections/baby-bodysuits-and-tees-tees 2026-04-06T07:10:44-04:00 daily https://www.primary.com/collections/all-sweaters 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/all-leggings 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/baby-bodysuits-and-tees-bodysuits 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/all-jackets-outerwear 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/baby-bottoms-jeans-denim 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/baby-socks-accessories 2026-04-02T08:59:57-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Hats_Bibs_Accessories.png?v=1675710616 [collection:baby-socks-accessories] Baby Accessories A close up of a young baby wearing a rainbow stripe hat, a matching rainbow stripe bib, and a rainbow polka dot footie. https://www.primary.com/collections/baby-layers-sweatshirts-tops 2026-04-02T08:59:56-04:00 daily https://www.primary.com/collections/baby-dresses-long-sleeve-dresses 2026-04-03T07:11:59-04:00 daily https://www.primary.com/collections/baby-dresses 2026-04-02T08:59:57-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Baby_Dress.png?v=1711635431 [collection:baby-dresses] Baby Dresses A young baby sitting on the ground holding their feet wearing our dress & bloomer set in cantaloupe https://www.primary.com/collections/baby-jackets-coats-outerwear-jackets-and-puffer-suits 2026-04-06T07:11:10-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Dress_Rompers.png?v=1664818402 [breaker:baby-jackets-coats-outerwear-jackets-and-puffer-suits] Puffers & Outerwear https://www.primary.com/collections/baby-jackets-coats-outerwear-hats-accessories 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/baby-leggings 2026-04-02T08:59:56-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Pants_Bottoms.png?v=1696860749 [collection:baby-bottoms-pants-leggings-shorts] Bottoms A baby wearing a lavendar and white striped hat, a solid lavendar sweatshirt, and matching lavender and white striped pants. https://www.primary.com/collections/baby-layers-sweatshirts-tops-sweaters 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/all-hoodies-sweatshirts 2026-04-06T10:31:23-04:00 daily https://www.primary.com/collections/baby-pajamas 2026-04-02T08:59:56-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/53_PLP_BabyPJs.png?v=1722522651 [collection:baby-pajamas] Baby Footies & Sleepwear 3 babies sitting on the ground wearing our animal printed zip footies. https://www.primary.com/collections/baby-organic 2026-03-10T14:07:19-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/53_PLP_Organic.png?v=1660592303 [collection:baby-organic] The Organic Shop https://www.primary.com/collections/baby-jackets-coats-outerwear 2026-04-02T08:59:56-04:00 daily https://www.primary.com/collections/baby-rompers 2026-04-02T08:59:57-04:00 daily https://www.primary.com/collections/baby-pajamas-zip-footies 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/baby-socks-accessories-accessories 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/all-gift-bags 2026-03-10T14:07:19-04:00 daily https://www.primary.com/collections/baby-leggings-classic-leggings 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/baby-layers-sweatshirts-tops-sweatshirts-and-tops 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/all-baby-rompers 2026-04-06T13:36:18-04:00 daily https://www.primary.com/collections/baby-leggings-cozy-leggings 2026-04-02T09:25:23-04:00 daily https://www.primary.com/collections/baby-bottoms 2026-04-02T08:59:57-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Pajamas_13.png?v=1709223569 [collection:baby-bottoms] Shorts & Bloomers A young baby, standing and smiling, wearing a short sleeve stripe tee and red play shorts. https://www.primary.com/collections/baby-rompers-zip-and-snap-rompers 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/baby 2026-04-02T08:59:56-04:00 daily https://www.primary.com/collections/baby-bottoms-shorts 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/baby-swim-hats-accessories 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/baby-socks-accessories-socks-tights 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/family-matching 2026-04-01T13:00:31-04:00 daily https://www.primary.com/collections/baby-swim-bottoms 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/baby-swim-rash-guards 2026-04-06T09:44:08-04:00 daily https://www.primary.com/collections/family-matching-cozy-fleece-pajamas 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/family-matching-solid-pajamas 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/baby-pajamas-rompers 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/kids-jeans-denim 2026-04-02T08:59:56-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Shot_44_Amari_030_V1.png?v=1722457764 [collection:kids-jeans-denim] The Denim Shop A line up of kids wearing our denim jeans and overalls part of our new fall collection https://www.primary.com/collections/kids-dresses-rompers 2026-04-02T08:59:56-04:00 daily https://www.primary.com/collections/family-matching-lucky-clovers-pajamas 2026-03-10T14:07:20-04:00 daily https://www.primary.com/collections/kids 2026-04-02T08:59:56-04:00 daily https://www.primary.com/collections/kids-jackets-coats-outerwear 2026-04-02T08:59:57-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PRIMARY_FALL_20210336_TL_1.png?v=1724853422 [collection:kids-jackets-coats-outerwear] Puffers & Outerwear A group of kids standing in a row all hugging wearing different color puffer vests and jackets. https://www.primary.com/collections/kids-dresses-rompers-long-sleeve-dresses 2026-04-06T07:10:39-04:00 daily https://www.primary.com/collections/family-matching-tees 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/family-matching-heart-pajamas 2026-03-10T14:07:21-04:00 daily https://www.primary.com/collections/kids-jackets-coats-outerwear-puffer-jackets 2026-04-06T07:11:02-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Outerwear_6e501c86-c09a-4f4f-baa6-d251f8156ec5.png?v=1665088102 [breaker:kids-puffer-exposed-colors] Puffers & Vests https://www.primary.com/collections/baby-swim 2026-04-02T08:59:56-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-BabySwim.jpg?v=1709225651 [collection:baby-swim] Baby Swim 2 young babies sitting on the ground wearing rash guards with UPF 50+ protection https://www.primary.com/collections/kids-bottoms 2026-04-02T08:59:57-04:00 daily https://www.primary.com/collections/baby-socks-accessories-hats-cold-weather 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-dresses-rompers-dresses 2026-04-06T17:04:55-04:00 daily https://www.primary.com/collections/kids-layers-hoodies-sweatshirts-joggers-sweatpants 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/kids-layers-hoodies-sweatshirts-sweatshirts-and-tops 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-jeans-denim-bottoms 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/kids-dresses-rompers-skirts 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/kids-jackets-coats-outerwear-jackets 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/kids-layers-hoodies-sweatshirts-lounge-lazy-days 2026-03-10T14:07:21-04:00 daily https://www.primary.com/collections/baby-layers-sweatshirts-tops-zip-hoodies 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/family-matching-stripe-pajamas 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/kids-leggings-shop-under-shorts-bike-shorts 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/kids-layers-hoodies-sweatshirts 2026-04-02T08:59:57-04:00 daily https://www.primary.com/collections/kids-bottoms-leggings 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-leggings-shop-leggings 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-leggings-shop 2026-04-02T08:59:56-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/04-LeggingShop.png?v=1696860153 [collection:kids-leggings-shop] Leggings Ten pairs of kids leggings laid flat next to each other and arranged in rainbow order to show solid colors, patterns and stripes. https://www.primary.com/collections/kids-pajamas-heart-pajamas 2026-04-06T07:10:39-04:00 daily https://www.primary.com/collections/kids-bottoms-joggers-pants 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/kids-layers-hoodies-sweatshirts-hoodies 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-dresses-rompers-rompers 2026-03-10T14:07:22-04:00 daily https://www.primary.com/collections/kids-pajamas 2026-04-02T08:59:56-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Murano-2_023_V1_1.png?v=1722524308 [collection:kids-pajamas] Kids Pajamas 2 kids standing with their backs to each other with their arms looped wearing green and blue long sleeve PJs. https://www.primary.com/collections/kids-jeans-denim-tops-other 2026-04-02T09:01:20-04:00 daily https://www.primary.com/collections/kids-leggings-shop-top-it-off 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/kids-pajamas-sets-nightgowns 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/kids-pajamas-solid-pajamas 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/kids-pajamas-stripe-pajamas 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/kids-jackets-coats-outerwear-hats-accessories 2026-04-02T09:25:49-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLPHeader_Kids_Hats_Mittens.jpg?v=1696860293 [breaker:kids-jackets-coats-outerwear-hats-accessories] Winter Hats & Mittens A close-up image of multiple knit beanies scattered in a pile, all in solid colors. https://www.primary.com/collections/kids-shorts-skirts-chino-denim-shorts 2026-04-06T10:35:06-04:00 daily https://www.primary.com/collections/kids-pajamas-family-matching-pajamas-in-lucky-clovers 2026-03-10T14:07:23-04:00 daily https://www.primary.com/collections/kids-bottoms-jeans-denim 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/kids-shorts-skirts-french-terry-shorts 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/kids-socks-underwear-underwear 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-shorts-skirts-active-shorts 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/kids-swim 2026-04-06T16:15:14-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header_KidsSwim.png?v=1711635573 [collection:kids-swim] Kids Swim 2 children standing in a row smiling wearing our new swim collection https://www.primary.com/collections/kids-socks-underwear-tights 2026-04-05T07:11:43-04:00 daily https://www.primary.com/collections/kids-tops-tees-polos 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/kids-sweaters 2026-03-10T14:07:23-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Shot_19_Douglas_Sweaters_165_V1_1.png?v=1631798175 [collection:kids-sweaters] Sweaters https://www.primary.com/collections/kids-swim-one-pieces 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/kids-tops-tees-short-sleeve-tees 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/kids-socks-underwear-socks 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-sweaters-crewnecks 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-swim-rash-guards 2026-04-06T09:44:26-04:00 daily https://www.primary.com/collections/new-arrivals-baby-shorts-pants-leggings 2026-03-10T14:07:23-04:00 daily https://www.primary.com/collections/kids-sweaters-cardigans 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-swim-bottoms 2026-04-06T09:44:33-04:00 daily https://www.primary.com/collections/kids-tops-tees-tanks 2026-04-06T15:56:40-04:00 daily https://www.primary.com/collections/kids-tops-tees-t-shirt-hoodies 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-tops-tees-shirts 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-swim-matching-sets 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/new-arrivals-baby-rompers-dresses 2026-04-02T14:12:54-04:00 daily https://www.primary.com/collections/kids-tops-tees-upf50-tees 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-shorts-skirts-skirts 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/kids-tops-tees 2026-04-02T08:59:56-04:00 daily https://www.primary.com/collections/new-arrivals 2026-04-06T16:56:48-04:00 daily https://www.primary.com/collections/kids-tops-tees-long-sleeve-tees 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/new-arrivals-everyday-rompers 2026-04-06T13:36:18-04:00 daily https://www.primary.com/collections/kids-tops-tees-tunics-tops 2026-03-10T14:07:24-04:00 daily https://www.primary.com/collections/kids-socks-underwear 2026-04-02T08:59:56-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Shot_17_Ellison_Douglas_Vests_047_TL_1.png?v=1711635672 [collection:kids-accessories] Socks, Tights, Underwear & Hats A grid of colorful gender neutral kids underwear, including kids boxer briefs and kids briefs. https://www.primary.com/collections/kids-shorts-skirts 2026-04-02T08:59:56-04:00 daily https://www.primary.com/collections/new-arrivals-baby-zip-footies 2026-04-06T13:29:25-04:00 daily https://www.primary.com/collections/new-arrivals-grown-ups-new-arrivals 2026-04-02T08:59:57-04:00 daily https://www.primary.com/collections/kids-swim-hats-accessories 2026-04-06T07:10:44-04:00 daily https://www.primary.com/collections/kids-shorts-skirts-all-shorts 2026-04-06T15:54:48-04:00 daily https://www.primary.com/collections/new-arrivals-baby-socks 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/new-arrivals-kids-dresses-rompers 2026-04-06T17:04:55-04:00 daily https://www.primary.com/collections/new-arrivals-grown-up-tees 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/new-arrivals-grown-ups-tees 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/new-arrivals-baby-new-arrivals 2026-04-02T08:59:57-04:00 daily https://www.primary.com/collections/kids-tops-tees-legging-tees 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/new-arrivals-new-legging-tees 2026-04-06T07:10:48-04:00 daily https://www.primary.com/collections/new-arrivals-kids-new-arrivals 2026-04-02T08:59:56-04:00 daily https://www.primary.com/collections/new-arrivals-new-leggings 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/new-arrivals-kids-pjs 2026-04-06T13:29:17-04:00 daily https://www.primary.com/collections/new-arrivals-grown-ups-pajamas 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/new-arrivals-baby-tees-sweatshirts 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/new-arrivals-kids-socks-underwear 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/new-arrivals-kids-shorts 2026-04-06T15:54:48-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Kids_Shorts-2.png?v=1710943652 [breaker:new-arrivals-kids-shorts] New Kids Shorts An image that shows 10 different shorts in various lengths in rainbow order https://www.primary.com/collections/new-arrivals-kids-layers 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/new-arrivals-new-socks 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/new-arrivals-new-for-baby 2026-03-10T14:07:25-04:00 daily https://www.primary.com/collections/new-arrivals-kids-leggings 2026-03-10T14:07:26-04:00 daily https://www.primary.com/collections/new-arrivals-new-pajamas 2026-04-06T13:29:25-04:00 daily https://www.primary.com/collections/new-arrivals-kids-tees 2026-04-06T15:56:40-04:00 daily https://www.primary.com/collections/sale-bottoms 2026-04-06T10:35:56-04:00 daily https://www.primary.com/collections/rainbow-swim 2026-04-06T09:44:33-04:00 daily https://www.primary.com/collections/rainbow-banner-tees-for-the-family 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/new-arrivals-new-shorts 2026-04-06T15:54:48-04:00 daily https://www.primary.com/collections/rainbow-bottoms 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/rainbow 2026-04-02T08:59:57-04:00 daily https://www.primary.com/collections/new-arrivals-underwear 2026-03-11T16:14:36-04:00 daily https://www.primary.com/collections/sale-hoodies-sweatshirts 2026-04-06T10:31:23-04:00 daily https://www.primary.com/collections/rainbow-socks-tights 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/rainbow-pajamas 2026-04-06T13:29:25-04:00 daily https://www.primary.com/collections/sale-pajamas 2026-04-06T10:35:01-04:00 daily https://www.primary.com/collections/rainbow-tops 2026-04-06T10:30:01-04:00 daily https://www.primary.com/collections/sale 2026-03-10T14:07:26-04:00 daily https://www.primary.com/collections/new-arrivals-new-tees-for-the-family 2026-03-10T14:07:27-04:00 daily https://www.primary.com/collections/sale-tights 2026-03-10T14:07:27-04:00 daily https://www.primary.com/collections/sale-clearance 2026-04-06T10:35:56-04:00 daily https://www.primary.com/collections/sale-dresses-rompers 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/sale-jackets-outerwear 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/sale-grown-ups-sweatshirts 2026-04-06T10:31:23-04:00 daily https://www.primary.com/collections/sale-just-added 2026-03-10T14:07:27-04:00 daily https://www.primary.com/collections/sale-leggings 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/new-arrivals-new-dresses-rompers 2026-04-06T17:04:55-04:00 daily https://www.primary.com/collections/sale-swim 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/new-arrivals-new-layers 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/sale-sweaters 2026-03-10T14:07:27-04:00 daily https://www.primary.com/collections/sale-tops-tees 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/rainbow-underwear 2026-04-06T07:10:48-04:00 daily https://www.primary.com/collections/sale-bodysuits 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/sale-dresses 2026-03-10T14:07:28-04:00 daily https://www.primary.com/collections/sale-socks-underwear-accessories 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/sale-baby-rompers 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/all 2026-04-02T08:59:56-04:00 daily https://www.primary.com/collections/all-gift-card 2026-04-06T07:10:48-04:00 daily https://www.primary.com/collections/filters 2026-03-10T14:07:28-04:00 daily https://www.primary.com/collections/masks-json 2026-03-10T14:07:28-04:00 daily https://www.primary.com/collections/baby-all-socks-accessories 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/baby-all-dresses 2026-04-03T07:11:59-04:00 daily https://www.primary.com/collections/baby-all-bottoms 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/baby-all-pajamas 2026-04-06T13:29:25-04:00 daily https://www.primary.com/collections/baby-all-gifts-sets 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-all-leggings 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/baby-all-jackets-coats-outerwear 2026-04-06T07:11:10-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Outerwear.png?v=1665087965 [breaker:baby-all-jackets-coats-outerwear] Puffers & Vests https://www.primary.com/collections/baby-all-leggings 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/kids-all-sweaters 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/kids-all-bottoms 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/kids-all-short-sleeve-tees 2026-04-06T15:56:40-04:00 daily https://www.primary.com/collections/baby-all-bodysuits 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/baby-all-layers-sweatshirts-tops 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-all-layers-hoodies-sweatshirts 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-all-jeans-denim 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/baby-all-swim 2026-04-06T09:44:08-04:00 daily https://www.primary.com/collections/kids-all-swim 2026-04-06T09:44:33-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-ALLSWIM_2048x600_1467a86e-9e8d-43b8-8444-5fc5df2252bd.png?v=1658169317 [breaker:kids-all-swim] Swim https://www.primary.com/collections/kids-all-shorts-skirts 2026-04-06T15:54:48-04:00 daily https://www.primary.com/collections/kids-all-pajamas 2026-04-06T13:29:17-04:00 daily https://www.primary.com/collections/kids-all-dresses-rompers 2026-04-06T17:04:55-04:00 daily https://www.primary.com/collections/kids-all-socks-underwear 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/baby-all-rompers 2026-04-06T13:36:18-04:00 daily https://www.primary.com/collections/kids-all-jackets-coats-outerwear 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/baby-organic-bottoms 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/baby-organic-footies-rompers 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/baby-organic-bodysuits 2026-03-10T14:07:29-04:00 daily https://www.primary.com/collections/new-arrivals-tops-tees 2026-04-06T15:56:40-04:00 daily https://www.primary.com/collections/new-arrivals-swim 2026-04-06T09:44:33-04:00 daily https://www.primary.com/collections/new-arrivals-baby-swim 2026-04-06T09:44:08-04:00 daily https://www.primary.com/collections/new-arrivals-kids-swim 2026-04-06T09:44:33-04:00 daily https://www.primary.com/collections/baby-all-tees 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/kids-all-long-sleeve-tees 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-swim-tops 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/rainbow-dresses 2026-04-06T17:04:55-04:00 daily https://www.primary.com/collections/all-kids-sale 2026-04-03T07:11:50-04:00 daily https://www.primary.com/collections/baby-sale 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/all-grown-ups-sale 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/all-baby-sale 2026-04-06T10:35:01-04:00 daily https://www.primary.com/collections/earth-day 2026-03-10T14:07:31-04:00 daily https://www.primary.com/collections/swim 2026-04-06T16:12:35-04:00 daily https://www.primary.com/collections/swim-rash-guards 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/swim-tops 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/swim-bottoms 2026-04-06T09:44:33-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-13.png?v=1689083301 [breaker:swim-bottoms] Swim Bottoms 3 children hugging and walking in a line wearing solid long sleeve or short sleeve rash guards with swim trunks and goggles. https://www.primary.com/collections/swim-hats-accessories 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/swim-one-pieces 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/kids-pajamas-printed 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/new-arrivals-blankets-bibs 2026-03-10T14:07:31-04:00 daily https://www.primary.com/collections/kids-shorts-skirts-gauze 2026-04-06T15:54:48-04:00 daily https://www.primary.com/collections/shop-all-age-dresses 2026-04-06T17:04:55-04:00 daily https://www.primary.com/collections/upf-50-mix-match 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/active-spring-outfits 2026-03-10T14:07:32-04:00 daily https://www.primary.com/collections/upf-50 2026-03-10T14:07:32-04:00 daily https://www.primary.com/collections/baby-bodysuits-tees-shorties 2026-04-06T07:10:44-04:00 daily https://www.primary.com/collections/shop-all-age-pjs 2026-04-06T13:29:17-04:00 daily https://www.primary.com/collections/all-shorts 2026-04-06T15:54:48-04:00 daily https://www.primary.com/collections/rompers-for-all 2026-03-10T14:07:32-04:00 daily https://www.primary.com/collections/layer-up 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-all-tops-tees 2026-04-06T13:32:55-04:00 daily https://www.primary.com/collections/kids-activewear 2026-04-02T08:59:56-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/KidsActivewear.png?v=1709224076 [collection:kids-activewear] The Active Shop Multiple styles of our StayCool activewear hanging in a rainbow order including tees, tanks, and hoodies. https://www.primary.com/collections/kids-activewear-tops 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-activewear-bottoms 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/all-baby 2026-04-02T09:06:01-04:00 daily https://www.primary.com/collections/baby-new-baby-essentials 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/stripe-rainbow-heart-pjs 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/preview 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/grown-ups-lazy-days 2026-03-10T14:07:33-04:00 daily https://www.primary.com/collections/baby-newborn-tops 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/baby-newborn-rompers 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/baby-newborn-bottoms 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/baby-newborn-bodysuits 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/baby-newborn 2026-03-19T18:01:32-04:00 daily https://www.primary.com/collections/baby-newborn-pajamas 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/baby-newborn-dresses 2026-03-10T14:07:34-04:00 daily https://www.primary.com/collections/rainbow-for-baby 2026-03-17T10:12:16-04:00 daily https://www.primary.com/collections/new-arrivals-baby-babysuits 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/swing-tees-field-shorts-and-more 2026-03-10T14:07:34-04:00 daily https://www.primary.com/collections/new-arrivals-tie-dye 2026-04-06T16:45:35-04:00 daily https://www.primary.com/collections/watercolor-star-pjs 2026-03-10T14:07:34-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/watercolor_star.png?v=1620939702 Watercolor Star Pajamas Watercolor Star PJs https://www.primary.com/collections/shop-all-tanks 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-dresses-rompers-tank-dresses 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/sale-kids 2026-03-19T18:01:32-04:00 daily https://www.primary.com/collections/sale-kids-pajamas 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/sale-kids-tops 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/sale-kids-bottoms 2026-04-06T10:35:56-04:00 daily https://www.primary.com/collections/sale-kids-accessories 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/sale-kids-dresses 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/sale-kids-swim 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/kids-all-clearance 2026-04-06T10:35:20-04:00 daily https://www.primary.com/collections/pajamas 2026-03-19T18:01:32-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/ShopAllPjs.png?v=1683568800 [collection:pajamas] PJs & Bedding Two children wearing matching short sleeve pajamas with a sunburst rainbow pattern, and pillows with rainbow star pillowcases https://www.primary.com/collections/pajamas-family-matching 2026-03-19T18:01:32-04:00 daily https://www.primary.com/collections/pajamas-grown-ups 2026-04-02T08:59:56-04:00 daily https://www.primary.com/collections/pajamas-grown-ups-sale 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/grown-ups-pajamas 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/grown-ups-tees 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/baby-newborn-accessories 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/family-matching-printed-pajamas 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/solid-stripe-pajamas 2026-03-10T14:07:36-04:00 daily https://www.primary.com/collections/the-wonder-shop 2026-03-10T14:07:36-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/plpheader_01_rainbowshop_0fdaedf3-b0dd-475e-bf02-44eded065cfc.png?v=1623770276 [collection:the-wonder-shop] Primary x The Wonder Shop https://www.primary.com/collections/watercolor-stripes 2026-03-10T14:07:37-04:00 daily https://www.primary.com/collections/influncer-store 2026-04-06T07:11:10-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/influencer1.png?v=1635446740 The Influencer Shop Some recent content from our wonderful influencers! https://www.primary.com/collections/sale-baby-swim 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/sale-footies-pjs 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/grown-ups-jackets-layers 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/fall-catalog 2026-03-10T14:07:37-04:00 daily https://www.primary.com/collections/signature 2026-03-10T14:07:37-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/DiNino-1_017_VI_2.png?v=1690467559 [collection:signature] Primary Basics A close up image of children's clothing folded and stacked in a pile in rainbow order. https://www.primary.com/collections/page-1 2026-03-10T14:07:37-04:00 daily https://www.primary.com/collections/page-2 2026-03-10T14:07:38-04:00 daily https://www.primary.com/collections/page3-4 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/page6-7 2026-04-04T07:12:35-04:00 daily https://www.primary.com/collections/page8-9 2026-03-10T14:07:38-04:00 daily https://www.primary.com/collections/page10-11 2026-04-06T07:10:44-04:00 daily https://www.primary.com/collections/page12-13 2026-03-10T14:07:38-04:00 daily https://www.primary.com/collections/page14-17 2026-04-04T07:12:35-04:00 daily https://www.primary.com/collections/page18-19 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/page20-21 2026-03-10T14:07:38-04:00 daily https://www.primary.com/collections/page22-23 2026-03-10T14:07:38-04:00 daily https://www.primary.com/collections/page24-27 2026-03-10T14:07:39-04:00 daily https://www.primary.com/collections/page28-29 2026-04-03T07:12:13-04:00 daily https://www.primary.com/collections/page30-31 2026-03-10T14:07:39-04:00 daily https://www.primary.com/collections/page34-35 2026-03-10T14:07:39-04:00 daily https://www.primary.com/collections/page36 2026-03-10T14:07:39-04:00 daily https://www.primary.com/collections/back-to-school-outfit 2026-03-10T14:07:39-04:00 daily https://www.primary.com/collections/back-to-school 2026-03-19T18:01:32-04:00 daily https://www.primary.com/collections/back-to-school-tops 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/back-to-school-sweatshirts-and-sweaters 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/back-to-school-dresses 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/back-to-school-jackets-outerwear 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/back-to-school-bottoms 2026-04-06T10:35:56-04:00 daily https://www.primary.com/collections/back-to-school-jeans-denim 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/test 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/sale-new 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/new-heathered-cotton-for-baby 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/back-to-school-socks-underwear 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/the-classic-tee-unified-collection 2026-04-06T07:10:48-04:00 daily https://www.primary.com/collections/halloween 2026-03-10T14:07:40-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Pajamas_1.png?v=1724854623 [collection:Halloween] Halloween Prints A baby sitting and a kid standing next to them wearing matching pumpkin print PJs. https://www.primary.com/collections/halloween-pajamas 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/halloween-dressing 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/diy-kids-tops-tees 2026-03-10T14:07:41-04:00 daily https://www.primary.com/collections/promo-exclusions-everything-but-masks 2026-04-06T17:04:55-04:00 daily https://www.primary.com/collections/signature-kids 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/signature-baby 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/pajama-tops 2026-04-06T13:23:51-04:00 daily https://www.primary.com/collections/diy-kids-bottoms 2026-03-10T14:07:42-04:00 daily https://www.primary.com/collections/pajama-bottoms 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/unified-product-the-slim-t-shirt 2026-04-06T07:10:39-04:00 daily https://www.primary.com/collections/unified-product-the-under-short 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/unified-product-the-long-sleeve-babysuit 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/unified-product-the-classic-long-sleeve-t-shirt 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/unified-product-the-zip-footie 2026-04-04T07:13:03-04:00 daily https://www.primary.com/collections/unified-product-the-babysuit 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/unified-product-the-french-terry-jogger 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/unified-product-the-new-hoodie 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/unified-product-the-slim-long-sleeve-t-shirt 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/unified-product-the-pj-pant 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/unified-product-the-legging 2026-04-06T07:10:44-04:00 daily https://www.primary.com/collections/unified-product-the-long-sleeve-pj-top 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/cup-of-jo 2026-04-06T07:11:06-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/kids.png?v=1629389625 Cup of Jo https://www.primary.com/collections/sale-1 2026-03-10T14:07:43-04:00 daily https://www.primary.com/collections/signature-tees-for-kids 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/family-matching-new-tees 2026-03-10T14:07:43-04:00 daily https://www.primary.com/collections/new-heathered-cotton 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/kids-jeans-restock 2026-03-10T14:07:43-04:00 daily https://www.primary.com/collections/kids-jeans-restock-now 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/halloween-costume-basics 2026-03-10T14:07:43-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Artboard_1DIY_Mobile_Header_1_86ca4ea5-bf3e-4b4b-9f42-0bbadff1c15e.png?v=1723641965 [collection:Halloween-costume-basics] Basic Styles for Costumes A DIY halloween costume of a baby in butterhead lettuce made with our green zip footie https://www.primary.com/collections/denim-joggers 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/halloween-routing-collection 2026-03-10T14:07:43-04:00 daily https://www.primary.com/collections/unified-product-the-cozy-legging 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/kids-pajamas-tops-and-bottoms 2026-04-06T13:29:17-04:00 daily https://www.primary.com/collections/kids-pajamas-footies-rompers 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/baby-mini-stripes 2026-04-06T07:11:10-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/babysuitPLP_header-5.png?v=1648590772 [breaker:mini-stripes] Mini Stripes Collection https://www.primary.com/collections/rainbow-jackets 2026-04-03T07:12:18-04:00 daily https://www.primary.com/collections/baby-rompers-sale 2026-03-10T14:07:43-04:00 daily https://www.primary.com/collections/kids-sweaters-turtleneck 2026-03-10T14:07:44-04:00 daily https://www.primary.com/collections/kids-sale-shorts-skirts 2026-03-10T14:07:44-04:00 daily https://www.primary.com/collections/just-restocked-faves 2026-03-10T14:07:44-04:00 daily https://www.primary.com/collections/just-restocked-for-kids 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/just-restocked-for-baby 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/just-restocked-for-grown-ups 2026-03-24T07:13:32-04:00 daily https://www.primary.com/collections/fall-rainbow-leggings 2026-03-10T14:07:44-04:00 daily https://www.primary.com/collections/baby-skirts 2026-03-10T14:07:44-04:00 daily https://www.primary.com/collections/kids-all-signature 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/puffers-jackets 2026-04-06T07:11:02-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-2.png?v=1691526826 [breaker:all-lightwight-puffers-jackets] Lightweight Puffers 10 lightweight puffer jackets hanging on rack, arranged in rainbow order. https://www.primary.com/collections/just-restocked-puffers 2026-04-03T07:12:13-04:00 daily https://www.primary.com/collections/tunic-length-tees-sweatshirts 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/halloween-sale 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/baby-cozy 2026-04-06T07:11:10-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLPHeader_Baby_Cozy.jpg?v=1696857739 [breaker:baby-cozy] Baby Cozy A young baby sitting upright, wearing a spruce color zip up cozy fleece jacket https://www.primary.com/collections/kids-cozy 2026-04-06T07:11:10-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/KidsCozy.png?v=1696857692 [breaker:kids-cozy] Kids Cozy A young child wearing a pomegranate color zip up hoodie with a cozy fleece lined hood. https://www.primary.com/collections/halloween-leggings-printed 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/new-arrivals-jackets 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/new-arrivals-kids-jackets 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/new-arrivals-baby-jackets 2026-03-10T14:07:45-04:00 daily https://www.primary.com/collections/kids-cozy-leggings 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/kids-active-leggings 2026-03-10T14:07:45-04:00 daily https://www.primary.com/collections/baby-long-sleeve-bodysuits 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/baby-short-sleeve-bodysuits 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/baby-short-sleeve-tees 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/new-arrivals-favorites 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/cozy-shop 2026-03-10T14:07:45-04:00 daily https://www.primary.com/collections/new-arrivals-grown-ups-layers 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/family-matching-pajamas 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/family-matching-layers 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/holiday-catalog 2026-03-10T14:07:45-04:00 daily https://www.primary.com/collections/page1-2-cozy-bright 2026-03-10T14:07:45-04:00 daily https://www.primary.com/collections/page4-7-holiday-your-way 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/page8-9-shine-bright 2026-03-10T14:07:45-04:00 daily https://www.primary.com/collections/page10-11-teddy-fleece 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/page12-13-dressed-up 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/page14-15-leggings-are-for-everyone 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/page16-17-cozy-layers-are-calling 2026-03-10T14:07:46-04:00 daily https://www.primary.com/collections/page18-20-bundle-up 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/page21-gift-in-color 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/mega-family-puffer-in-rainbow-stripe 2026-04-03T07:12:13-04:00 daily https://www.primary.com/collections/holiday 2026-03-10T14:07:46-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Holiday_PJ_PLP_header.png?v=1634075742 Looking for Holiday Styles? https://www.primary.com/collections/holiday-kids-dressed-up 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/holiday-baby-dressed-up 2026-04-06T07:11:10-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Dressed-Upish_baby.png?v=1664817642 [breaker:Holiday-Baby-Dressed-Up] Baby Dressed Up-ish https://www.primary.com/collections/holiday-shop-dressed-up 2026-03-19T18:01:32-04:00 daily https://www.primary.com/collections/holiday-stocking-stuffers 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/mega-family-puffer-in-solid 2026-03-10T14:07:46-04:00 daily https://www.primary.com/collections/mega-family-pjs-in-navy-fairisle 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/mega-family-pjs-in-rainbow-stripe 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/mega-family-pjs-in-fleece-star 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/mega-family-puffer-vest-in-solid 2026-03-10T14:07:46-04:00 daily https://www.primary.com/collections/mega-family-puffer-in-navy-star 2026-03-10T14:07:47-04:00 daily https://www.primary.com/collections/mega-family-pjs-in-stripes-and-solids 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/mega-family-pjs-in-chevron 2026-03-20T07:13:23-04:00 daily https://www.primary.com/collections/mega-family-pjs-in-ivory-fairisle 2026-04-05T07:11:43-04:00 daily https://www.primary.com/collections/mega-family-pjs-in-snowflake-stars 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/mega-family-pjs-in-tree-print 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/family-matching-pjs-and-puffers-t1 2026-03-10T14:07:47-04:00 daily https://www.primary.com/collections/teddy-lined-fleece 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/family-matching-pjs-editorial 2026-03-10T14:07:47-04:00 daily https://www.primary.com/collections/family-pjs-fair-isle-ivory-and-navy 2026-04-05T07:11:43-04:00 daily https://www.primary.com/collections/family-matching-pjs-singles 2026-03-10T14:07:47-04:00 daily https://www.primary.com/collections/family-matching-puffers-t1 2026-04-03T07:12:13-04:00 daily https://www.primary.com/collections/family-pjs-in-tree-print 2026-04-04T07:12:55-04:00 daily https://www.primary.com/collections/family-pjs-in-fleece-star 2026-04-05T07:11:32-04:00 daily https://www.primary.com/collections/matching-family-pjs 2026-03-10T14:07:47-04:00 daily https://www.primary.com/collections/mega-family-pjs-in-cherry 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/mega-family-pjs-in-spruce 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/mega-family-pjs-in-rainbow 2026-03-31T07:12:54-04:00 daily https://www.primary.com/collections/mega-family-pjs-in-ivory-rainbow-stripe 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/mega-family-pjs-in-navy 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/pet 2026-03-10T14:07:48-04:00 daily https://www.primary.com/collections/pet-pajamas 2026-03-10T14:07:48-04:00 daily https://www.primary.com/collections/kids-cozy-sale 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/grown-ups-cozy 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/baby-cozy-sale 2026-03-10T14:07:48-04:00 daily https://www.primary.com/collections/cozy-sale 2026-03-10T14:07:48-04:00 daily https://www.primary.com/collections/sale-cozy 2026-03-10T14:07:48-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header.jpg?v=1637617933 [Collection:cozy-sale-Cyber] December Deals https://www.primary.com/collections/rainbow-gift-guide-kids 2026-04-06T07:11:10-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Dress_Rompers_11b5b0cb-44ea-49c5-b0de-d329ae189e6c.png?v=1668708874 [breaker: rainbow-gift-guide-kids] Gifts for Kids https://www.primary.com/collections/stocking-stuffers 2026-03-19T18:01:32-04:00 daily https://www.primary.com/collections/all-hats-gloves 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/stocking-stuffers-baby-essentials 2026-03-19T07:13:48-04:00 daily https://www.primary.com/collections/cozy-sale-clearance 2026-04-05T07:11:32-04:00 daily https://www.primary.com/collections/rainbow-gift-guide-baby 2026-04-06T07:11:10-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Dress_Rompers_7b292171-4bd7-4cc5-97e4-2ee9eb9d0391.png?v=1668711968 [breaker: rainbow-gift-guide-baby] Gifts for Babies https://www.primary.com/collections/rainbow-gift-guide 2026-03-10T14:07:49-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Dress_Rompers_a0f2529b-494f-4d31-87ea-c29e07787785.png?v=1668703386 [Collection:holiday-raibow-gift-guide] Gifts by Recipient https://www.primary.com/collections/rainbow-gift-guide-pet 2026-04-06T07:10:48-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Dress_Rompers_98be1127-4ff5-4c08-83b7-69fbfbb88c73.png?v=1668712347 [breaker: rainbow-gift-guide-pet] Gifts for Pets https://www.primary.com/collections/rainbow-gift-guide-grown-ups 2026-04-06T07:11:06-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Dress_Rompers_29ab7819-139f-4a30-8675-7fbe6ea4080a.png?v=1668712311 [breaker: rainbow-gift-guide-grown-ups] Gifts for Adults https://www.primary.com/collections/sale-baby 2026-03-19T18:01:32-04:00 daily https://www.primary.com/collections/sale-baby-tops 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/sale-baby-sweaters-sweatshirts 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/sale-baby-bottoms 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/sale-baby-footies-pajamas 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/sale-baby-dresses 2026-04-03T07:11:59-04:00 daily https://www.primary.com/collections/sale-baby-accessories 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/holiday-shop 2026-03-10T14:07:49-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Header_Holiday_Shop.jpg?v=1702565931 [collection: holiday-Shop] Holiday Shop https://www.primary.com/collections/family-pajamas 2026-03-10T14:07:49-04:00 daily https://www.primary.com/collections/sale-kids-sweaters-sweatshirts 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/family-pjs-in-triange-trees 2026-03-10T14:07:50-04:00 daily https://www.primary.com/collections/family-pjs-in-fair-isle 2026-03-26T07:13:53-04:00 daily https://www.primary.com/collections/family-matching-puffers 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/family-matching-rainbow-puffers 2026-04-03T07:12:18-04:00 daily https://www.primary.com/collections/family-matching-hoodies-sweatshirts 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/family-pjs-in-chevron 2026-03-20T07:13:23-04:00 daily https://www.primary.com/collections/family-pjs-in-snowflake-stars 2026-03-10T14:07:50-04:00 daily https://www.primary.com/collections/grown-ups-sweats 2026-04-02T08:59:56-04:00 daily https://www.primary.com/collections/pet-jackets-hoodies 2026-04-06T07:10:48-04:00 daily https://www.primary.com/collections/kids-masks 2026-03-10T14:07:50-04:00 daily https://www.primary.com/collections/pet-pjs 2026-04-06T07:10:48-04:00 daily https://www.primary.com/collections/grown-ups-tops 2026-04-02T08:59:57-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-Tees.png?v=1712776390 [collection:grown-ups-tees] Adult Tees 3 grown-ups standing in a row wearing a solid tees https://www.primary.com/collections/grown-ups-sale-tees 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/mega-family-pjs-in-fairisle 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/family-matching-pjs-cozy-sale-holiday-pjs 2026-03-10T14:07:50-04:00 daily https://www.primary.com/collections/matching-family-puffers 2026-03-10T14:07:50-04:00 daily https://www.primary.com/collections/sale-baby-jackets 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/sale-kids-jackets 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/french-terry-stars 2026-04-01T07:15:01-04:00 daily https://www.primary.com/collections/mega-family-pjs-in-polar-bear 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/cyber-sale-dresses 2026-03-10T14:07:51-04:00 daily https://www.primary.com/collections/baby-50-off-bestsellers 2026-03-10T14:07:51-04:00 daily https://www.primary.com/collections/baby-all-cyber-sale 2026-03-10T14:07:51-04:00 daily https://www.primary.com/collections/family-matching-rainbow-stripe-pajamas 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/all-leggings-1 2026-04-06T07:11:06-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Shop_All_Kids-3.jpg?v=1661364648 Leggings for Kids & Baby https://www.primary.com/collections/stocking-stuffers-clothing 2026-03-10T14:07:51-04:00 daily https://www.primary.com/collections/grown-ups-sale 2026-03-19T18:01:32-04:00 daily https://www.primary.com/collections/grown-ups-sale-puffers 2026-04-05T07:11:51-04:00 daily https://www.primary.com/collections/sale-pet 2026-04-06T07:10:48-04:00 daily https://www.primary.com/collections/rarely-discounted-2021 2026-04-06T07:10:48-04:00 daily https://www.primary.com/collections/rarely-discounted-baby-2021 2026-04-04T07:12:48-04:00 daily https://www.primary.com/collections/rarely-discounted-kids-2021 2026-04-06T07:10:48-04:00 daily https://www.primary.com/collections/holiday-dressed-up-ish 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/all-gloves-mittens 2026-04-03T07:12:08-04:00 daily https://www.primary.com/collections/heart-shop 2026-03-10T14:07:52-04:00 daily https://www.primary.com/collections/heart-tops 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/heart-bodysuits 2026-03-10T14:07:52-04:00 daily https://www.primary.com/collections/heart-bottoms 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/heart-accessories 2026-03-17T09:58:54-04:00 daily https://www.primary.com/collections/heart-sweatshirts 2026-04-03T07:12:08-04:00 daily https://www.primary.com/collections/new-arrivals-holiday 2026-03-10T14:07:52-04:00 daily https://www.primary.com/collections/new-arrivals-all-kids 2026-03-10T14:07:52-04:00 daily https://www.primary.com/collections/new-arrivals-all-baby 2026-04-06T07:10:39-04:00 daily https://www.primary.com/collections/rainbow-star 2026-03-10T14:07:52-04:00 daily https://www.primary.com/collections/saint-patricks-day 2026-04-06T10:30:01-04:00 daily https://www.primary.com/collections/blue-and-green-heart-pajamas 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/puffers-jackets-notify-me 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/mega-kids-bedding 2026-04-05T07:11:51-04:00 daily https://www.primary.com/collections/mega-baby-bedding 2026-04-05T07:11:48-04:00 daily https://www.primary.com/collections/family-fleece-pajamas 2026-03-10T14:07:52-04:00 daily https://www.primary.com/collections/fleece-pajamas 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/family-pajamas-stripe-solids 2026-03-10T14:07:53-04:00 daily https://www.primary.com/collections/bedding 2026-03-19T18:01:32-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header_2.png?v=1703001182 [collection] Bedding & Blankets A stack of pillows, sheets, and quilts. https://www.primary.com/collections/bedding-pajamas 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/unified-product-the-bike-short 2026-04-06T07:10:44-04:00 daily https://www.primary.com/collections/unified-product-the-organic-baby-pant 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/unified-product-the-short-sleeve-pj-top 2026-04-04T07:13:01-04:00 daily https://www.primary.com/collections/unified-product-the-capri-legging 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/unified-product-the-mens-slub-crew-tee 2026-03-10T14:07:53-04:00 daily https://www.primary.com/collections/unified-product-the-new-zip-romper 2026-04-01T07:14:55-04:00 daily https://www.primary.com/collections/unified-product-the-pj-short 2026-04-05T07:11:43-04:00 daily https://www.primary.com/collections/unified-product-the-tank 2026-03-31T07:13:00-04:00 daily https://www.primary.com/collections/unified-product-the-polo 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/unified-product-the-womens-slub-v-neck-tee 2026-03-24T07:13:32-04:00 daily https://www.primary.com/collections/unified-product-the-new-perfect-pocket-dress 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/unified-product-ft-crewneck-sweatshirt 2026-03-10T14:07:53-04:00 daily https://www.primary.com/collections/unified-product-the-stripe-pj-pant 2026-03-10T14:07:54-04:00 daily https://www.primary.com/collections/unified-product-the-ls-stripe-pj-top 2026-03-15T07:14:56-04:00 daily https://www.primary.com/collections/new-bedding 2026-03-10T14:07:54-04:00 daily https://www.primary.com/collections/baby-bedding-pajamas 2026-03-10T14:07:54-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header_63ceeff6-4993-493b-b7c6-eea9ef049cf1.png?v=1676565566 [collection:baby-bedding] All Bedding A baby crib draped with different rainbow Primary baby quilts, and a young baby sitting at the foot of crib https://www.primary.com/collections/baby-bedding-matching-pjs 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-bedding-matching-pjs 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/kids-bedding-pajamas 2026-03-10T14:07:54-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header_c5c9f7bf-2695-434b-af9a-abcfc2446351.png?v=1722277820 [collection:kids-bedding] All Bedding A stack of quilts, pillows and sheets showing the different prints of our bedding collection. https://www.primary.com/collections/baby-saint-patricks-day 2026-04-06T07:11:10-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-StPaddys.png?v=1644960240 [Breaker-baby-Saint-Patrick's-Day] St. Paddy's Day https://www.primary.com/collections/new-saint-patricks-day 2026-04-06T10:30:01-04:00 daily https://www.primary.com/collections/baby-legging-tees 2026-03-10T14:07:54-04:00 daily https://www.primary.com/collections/baby-tee-shop 2026-04-02T08:59:57-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Teeshop.png?v=1716213734 [collection:baby-tops-tees] Tops & Tees A baby sitting upright wearing our graphic sunflower tee paired with our baby boardwalk short. https://www.primary.com/collections/clearance-22-leggings 2026-04-06T10:35:56-04:00 daily https://www.primary.com/collections/clearance-22-tops 2026-04-06T10:34:44-04:00 daily https://www.primary.com/collections/clearance-22-grown-ups 2026-04-06T10:31:23-04:00 daily https://www.primary.com/collections/clearance-22-pants 2026-04-06T10:35:06-04:00 daily https://www.primary.com/collections/clearance-22-dresses 2026-04-06T10:34:25-04:00 daily https://www.primary.com/collections/clearance-22 2026-04-02T09:36:17-04:00 daily https://www.primary.com/collections/clearance-22-accessories 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/clearance-22-pjs 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/clearance-22-puffers 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/clearance-22-pets 2026-04-06T07:10:48-04:00 daily https://www.primary.com/collections/clearance-22-footies-pjs 2026-04-06T10:35:01-04:00 daily https://www.primary.com/collections/saint-patricks-day-rainbow 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/st-paddy-day 2026-03-19T18:01:32-04:00 daily https://www.primary.com/collections/saint-patricks-greens 2026-04-06T10:30:01-04:00 daily https://www.primary.com/collections/clearance-22-swim 2026-04-06T10:35:20-04:00 daily https://www.primary.com/collections/clearance-22-featured 2026-03-10T14:07:55-04:00 daily https://www.primary.com/collections/leggings-and-legging-tees 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/legging-tees-legging 2026-03-10T14:07:55-04:00 daily https://www.primary.com/collections/sale-kids-legging 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/ff22-inclusions 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/family-matching-rainbow-prism-heart-tees 2026-03-10T14:07:55-04:00 daily https://www.primary.com/collections/spring-catalog 2026-03-10T14:07:56-04:00 daily https://www.primary.com/collections/spring-catalog-page1 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/spring-catalog-pages4-9 2026-04-05T07:11:43-04:00 daily https://www.primary.com/collections/spring-catalog-page10-11 2026-03-23T07:13:53-04:00 daily https://www.primary.com/collections/spring-catalog-page12-13 2026-03-10T14:07:56-04:00 daily https://www.primary.com/collections/spring-catalog-page18-21 2026-03-10T14:07:56-04:00 daily https://www.primary.com/collections/spring-catalog-page22-23 2026-03-10T14:07:56-04:00 daily https://www.primary.com/collections/spring-catalog-page24-25 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/spring-catalog-page26-27 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/spring-catalog-page28-29 2026-03-10T14:07:56-04:00 daily https://www.primary.com/collections/spring-catalog-page30-31 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/spring-catalog-page32-33 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/spring-catalog-page34-35 2026-04-06T07:10:44-04:00 daily https://www.primary.com/collections/family-matching-lightweight-sweats 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/sale-tops-sees 2026-03-10T14:07:56-04:00 daily https://www.primary.com/collections/kids-graphic-tees 2026-04-06T15:30:45-04:00 daily https://www.primary.com/collections/kids-graphic-legging-tees 2026-03-10T14:07:56-04:00 daily https://www.primary.com/collections/baby-graphic-tees-bodysuits 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/all-graphic-tees 2026-04-02T08:59:56-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Header_Graphic_shop.png?v=1711635916 [collection:all-graphic-tees] Graphic Tees A grid of 15 graphic tees neatly folded in a 5 by 3 layout. https://www.primary.com/collections/mega-camp-active 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/back-to-school-outfits 2026-03-10T14:07:57-04:00 daily https://www.primary.com/collections/baby-sleep-rompers 2026-04-06T13:29:25-04:00 daily https://www.primary.com/collections/baby-all-bloomers 2026-04-06T07:10:44-04:00 daily https://www.primary.com/collections/camp 2026-03-19T18:01:32-04:00 daily https://www.primary.com/collections/camp-outfits 2026-03-10T14:07:57-04:00 daily https://www.primary.com/collections/camp-active 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/camp-tees 2026-04-06T13:30:19-04:00 daily https://www.primary.com/collections/family-matching-lounge 2026-03-10T14:07:57-04:00 daily https://www.primary.com/collections/camp-tanks 2026-04-06T07:10:48-04:00 daily https://www.primary.com/collections/camp-dressed-up 2026-04-06T10:35:06-04:00 daily https://www.primary.com/collections/camp-shorts 2026-04-06T10:35:06-04:00 daily https://www.primary.com/collections/camp-layers 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/spring-must-haves 2026-03-10T14:07:58-04:00 daily https://www.primary.com/collections/new-arrivals-active 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/camp-dresses-rompers 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/camp-pajamas 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/camp-bottoms 2026-03-10T14:07:58-04:00 daily https://www.primary.com/collections/camp-swim 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/mega-camp-graphic-tee 2026-04-06T13:30:19-04:00 daily https://www.primary.com/collections/mega-camp-pocket-tank 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/mega-camp-bike-short 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/mega-camp-polos 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/mega-camp-tie-dye 2026-04-04T07:13:01-04:00 daily https://www.primary.com/collections/mega-camp-layers 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/mega-camp-dresses 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/mega-camp-swim 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/mega-camp-signature 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/mega-camp-gingham 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/mega-camp-pajamas 2026-04-05T07:11:43-04:00 daily https://www.primary.com/collections/mega-camp-underwear 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/mega-camp-socks 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/new-arrivals-gingham 2026-03-10T14:07:59-04:00 daily https://www.primary.com/collections/grown-ups-lounge 2026-03-10T14:07:59-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-9.png?v=1651692536 [breaker:Grown-ups-lounge] Adult Lounge https://www.primary.com/collections/family-matching-tie-dye 2026-03-10T14:07:59-04:00 daily https://www.primary.com/collections/all-pjs 2026-04-06T13:29:17-04:00 daily https://www.primary.com/collections/all-shorts-bloomers 2026-04-06T15:54:48-04:00 daily https://www.primary.com/collections/mega-baby-bundle-stripes-and-solids 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-loungewear-styes 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/baby-summer 2026-03-10T14:07:59-04:00 daily https://www.primary.com/collections/swim-tops-and-rash-guards 2026-04-02T08:59:56-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-12.png?v=1711635844 [collection:swim-rash-guards] Rash Guards & Tops An image showing our one-piece rash guards in a beautiful rainbow array. https://www.primary.com/collections/mega-baby-bundle-rainbow-stripes 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/kids-sleeveless-dresses 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/mega-camp-legging-legging-tees 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/camp-leggings-tees 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/kids-loungewear 2026-03-10T14:08:00-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-2_46f99551-c668-4c7a-b07b-94c7215edff1.png?v=1651679012 [collection:kids-lounge] Kids Lounge https://www.primary.com/collections/mega-good-inside 2026-03-10T14:08:00-04:00 daily https://www.primary.com/collections/all-primary 2026-04-06T17:04:55-04:00 daily https://www.primary.com/collections/baby-under-shorts-bloomers 2026-04-06T07:10:44-04:00 daily https://www.primary.com/collections/baby-organic-accessories 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/kids-organic-pajamas 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/organic-shop 2026-03-10T14:08:00-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/babysuitPLP_header-5_0ee9f0d8-e5bb-44eb-9546-22ebf1c73bcb.png?v=1650403489 [collection:all-organic] Organic Shop https://www.primary.com/collections/organic-dresses 2026-03-10T14:08:00-04:00 daily https://www.primary.com/collections/organic-tops 2026-03-31T07:13:00-04:00 daily https://www.primary.com/collections/camp-essentials 2026-03-10T14:08:00-04:00 daily https://www.primary.com/collections/mega-baby-bundle-rainbow-hearts 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/kids-shorts-lounge 2026-03-10T14:08:00-04:00 daily https://www.primary.com/collections/mega-baby-bundle-rainbow-hearts-mini-stripe 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/mega-baby-bundle-babysuit 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/mega-baby-bundle-first-outfit 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/gifting 2026-03-10T14:08:01-04:00 daily https://www.primary.com/collections/family-matching-rainbow-star-tees 2026-04-06T10:31:18-04:00 daily https://www.primary.com/collections/dresses-under-shorts-kids 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/dresses-under-short 2026-03-10T14:08:01-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Dress_PLP_d056a6a7-3342-4ac8-8f37-0e10b9a1d0ca.png?v=1712063971 [collection:sale-dresses] Sale Dresses, Baby Rompers, and Under Shorts An image showing 12 different dresses in a rainbow order https://www.primary.com/collections/dresses-under-short-baby 2026-04-06T10:31:43-04:00 daily https://www.primary.com/collections/baby-sleep-sack-accessories 2026-03-10T14:08:01-04:00 daily https://www.primary.com/collections/baby-swaddle-blanket-accessories 2026-03-10T14:08:01-04:00 daily https://www.primary.com/collections/baby-layette 2026-03-10T14:08:01-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-7.png?v=1651692732 [collection:baby-layette] Baby Sleep Sacks & Blankets https://www.primary.com/collections/our-favorite-gifts 2026-03-10T14:08:01-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/babysuitPLP_header-5_c559d8d7-bd31-44ec-ba8d-7a6cdd88f9a2.png?v=1651694429 [collection:gifting-baby] Our Favorite Baby Gifts https://www.primary.com/collections/family-matching-tie-dye-new 2026-03-10T14:08:01-04:00 daily https://www.primary.com/collections/all-tie-dye 2026-03-10T14:08:01-04:00 daily https://www.primary.com/collections/all-under-shorts 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/new-arrivals-gauze 2026-04-06T17:10:22-04:00 daily https://www.primary.com/collections/new-arrivals-layette 2026-03-10T14:08:02-04:00 daily https://www.primary.com/collections/summer 2026-03-10T14:08:02-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-11.png?v=1652276034 [collection:Summer] Summer Must-Haves https://www.primary.com/collections/kids-dresses-sale 2026-03-10T14:08:02-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Dress_PLP_d4bf0977-e767-49f3-a674-ea12c8e105e6.png?v=1712583311 [collection:kids-dresses-sale] Kids Dresses https://www.primary.com/collections/baby-dresses-sale 2026-03-10T14:08:02-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/30_Off_All_Baby_Dresses_Rompers.png?v=1712063181 [collection:baby-dresses-sale] Baby Dresses & Rompers 2 babies sitting on the ground wearing a yellow dress and blue stripe romper https://www.primary.com/collections/mega-signature-ss-tees 2026-04-06T07:10:48-04:00 daily https://www.primary.com/collections/mega-baby-bundle-sleep-set 2026-03-10T14:08:02-04:00 daily https://www.primary.com/collections/mega-baby-bundle-starter-set 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/all-tees-tanks 2026-03-10T14:08:02-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/TeesTanks_All_1.png?v=1677769302 [collection:tees-tanks] Tees & Tanks 10 different kids t-shirts in arainbow of colors, with graphics on them, including hearts, rainbows, lightning bolts and stars. https://www.primary.com/collections/family-matching-sale 2026-03-10T14:08:02-04:00 daily https://www.primary.com/collections/family-matching-lounge-tanks 2026-03-10T14:08:02-04:00 daily https://www.primary.com/collections/baby-essential 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/watercolor-waves 2026-03-10T14:08:02-04:00 daily https://www.primary.com/collections/cut-out-dots 2026-04-05T07:11:32-04:00 daily https://www.primary.com/collections/ombre-rainbow 2026-03-10T14:08:02-04:00 daily https://www.primary.com/collections/tie-dye-print 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/artful-prints 2026-03-10T14:08:03-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-14.png?v=1653403366 [collections:Artful-prints] The Shapes of Summer https://www.primary.com/collections/clearance-rompers-bodysuits 2026-04-06T10:35:53-04:00 daily https://www.primary.com/collections/mega-baby-under-30-babysuit 2026-03-10T14:08:03-04:00 daily https://www.primary.com/collections/gifting-under-30 2026-03-10T14:08:03-04:00 daily https://www.primary.com/collections/gifting-under-50 2026-03-10T14:08:03-04:00 daily https://www.primary.com/collections/gifting-under-75 2026-03-10T14:08:03-04:00 daily https://www.primary.com/collections/mega-baby-under-30-romper-hat 2026-04-01T07:15:01-04:00 daily https://www.primary.com/collections/mega-baby-under-30-footie-hat 2026-04-05T07:11:27-04:00 daily https://www.primary.com/collections/mega-baby-under-50-footie-bib-blanket 2026-04-05T07:11:27-04:00 daily https://www.primary.com/collections/mega-baby-under-50-swim 2026-04-06T07:10:48-04:00 daily https://www.primary.com/collections/mega-baby-under-50-first-outfit 2026-03-10T14:08:03-04:00 daily 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2026-03-10T14:08:10-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Legging_Shop.png?v=1759771552 [collection:leggings-shop-all] Leggings Shop https://www.primary.com/collections/sale-all-legging-pants 2026-03-10T14:08:10-04:00 daily https://www.primary.com/collections/mega-zip-fooite 2026-03-10T14:08:10-04:00 daily https://www.primary.com/collections/top-20-costume-basics 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/all-puffers-jackets 2026-04-02T08:59:56-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-2.webp?v=1722524491 [collection:all-puffers-jackets-puffer-shop] Puffers & Outerwear 13 lightweight puffer jackets hanging on rack, arranged in rainbow order. https://www.primary.com/collections/parka-puffer-jackets 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/heart-bedding 2026-04-05T07:11:51-04:00 daily https://www.primary.com/collections/diy-mega-costume-harry-styles 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https://www.primary.com/collections/2022-holiday-pajamas-by-print 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/2022-holiday-family-pjs 2026-03-10T14:08:11-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Holiday_PJ_PLP_header_44dec1d7-4871-4b7f-8298-2ae083372bde.png?v=1666029723 [collection:2022-holiday-family-pjs] Holiday PJs https://www.primary.com/collections/mega-family-pjs-candy-trees 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/mega-family-pjs-polar-pals 2026-04-02T16:35:17-04:00 daily https://www.primary.com/collections/mega-family-pjs-plaid 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/mega-family-pjs-so-many-stripes 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/mega-family-pjs-penguin 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/pajamas-stripe 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/plaid-pajamas 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https://www.primary.com/collections/kids-graphic-sweatshirts 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/baby-graphic-sweatshirts 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-socks-tights 2026-04-02T08:59:57-04:00 daily https://www.primary.com/collections/kids-underwear 2026-04-02T08:59:57-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Header_Kids_Underwear.png?v=1711635700 [collection:kids-underwear] Underwear A grid of colorful gender neutral kids underwear, including kids boxer briefs and kids briefs. https://www.primary.com/collections/kids-pillowcase-sheets 2026-03-10T14:08:13-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header_d89cbd72-f8ea-4b71-8b94-140a773dae90.png?v=1675710803 [collection:kids-pillowcase-sheet] Pillowcases & Sheets A stack of kids sheets, pillows and blankets in rainbow stripes, rainbow stars, and rainbow heart patterns. https://www.primary.com/collections/quilts-blankets 2026-03-10T14:08:13-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Pajamas_16.png?v=1676565505 [collection:kids-quilts-blankets] Quilts & Blankets A young child wearing red pajamas, and walking with a rainbow heart print quilt thrown over his shoulder. https://www.primary.com/collections/baby-quilts-blankets 2026-03-10T14:08:13-04:00 daily https://www.primary.com/collections/kids-slipper-socks 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/unified-the-cozy-dress 2026-04-02T07:13:48-04:00 daily https://www.primary.com/collections/sale-best-sellers 2026-03-10T14:08:13-04:00 daily https://www.primary.com/collections/sale-kids-best-sellers 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/sale-baby-best-sellers 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/graphic-sweatshirts 2026-04-06T07:11:10-04:00 daily 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https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLPHeader_Up_to_40_Off_Fall_Baby_Styles.png?v=1722522981 [collection:baby-clothing] Baby Clothing 3 young babies standing in a row looking straight ahead wearing rompers and overalls. https://www.primary.com/collections/kids-clothing 2026-04-02T08:59:57-04:00 daily https://www.primary.com/collections/sale-baby-fall 2026-04-06T10:35:53-04:00 daily https://www.primary.com/collections/sale-kids-fall 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/sale-grown-ups-fall 2026-03-10T14:08:14-04:00 daily https://www.primary.com/collections/fall-sale 2026-03-10T14:08:14-04:00 daily https://www.primary.com/collections/cozy-tops-sale 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/cozy-bottoms-sale 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/cozy-pajamas-sale 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/cozy-bodysuits-sale 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/cozy-accessories-sale 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/cozy-dresses-sale 2026-04-06T07:10:39-04:00 daily https://www.primary.com/collections/sale-all-cozy 2026-03-10T14:08:14-04:00 daily https://www.primary.com/collections/all-holiday-pjs 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/featured-cozy-sale-styles 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/baby-lightweight-puffers 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/kids-lightweight-puffers 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/holiday-socks 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-cozy-sale-under-20 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/featured-cozy-sale-under-20 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/under-20-cozy-sale 2026-03-10T14:08:15-04:00 daily https://www.primary.com/collections/baby-cozy-sale-under-20 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/cozy-outerwear-sale 2026-03-10T14:08:15-04:00 daily https://www.primary.com/collections/puffers-jackets-all 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/cozy-blanket 2026-03-10T14:08:15-04:00 daily https://www.primary.com/collections/gifts-under-25 2026-04-06T07:11:10-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Group_838_76ae57ba-f4cd-4fed-b1f8-c7c2d8f76c94.png?v=1668704003 [breaker:gifting-under-25] Gifts Under $25 https://www.primary.com/collections/gifts-under-50 2026-04-06T07:11:10-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Group_838_78b2f04d-a254-4070-b869-4810e7d6dbe9.png?v=1668704093 [breaker:gifting-under-50] Gifts Under $50 https://www.primary.com/collections/gifts-under-100 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/holiday-gifting 2026-03-10T14:08:15-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Group_838.png?v=1668703622 [collection:holiday-gifting] Gifts by Price https://www.primary.com/collections/40-off-cozy-styles 2026-04-06T07:11:10-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/SHOP-cozysale-collections.png?v=1667914948 40% off Cozy Styles https://www.primary.com/collections/unified-the-cardi 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/gifts-with-a-bow 2026-03-29T07:17:00-04:00 daily https://www.primary.com/collections/gifts-under-75 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/puffers-outerwear 2026-04-06T07:11:10-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/puffers.png?v=1668713392 Puffers & Outerwear https://www.primary.com/collections/grown-ups-puffer-jackets 2026-04-02T08:59:57-04:00 daily https://www.primary.com/collections/sale-bedding 2026-04-05T07:11:51-04:00 daily 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2026-04-02T08:59:56-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Active.png?v=1709224039 [collection:kids-activewear] The Active Shop Multiple styles of our StayCool activewear hanging in a rainbow order including tees, tanks, and hoodies. https://www.primary.com/collections/lightweight-solid-colors 2026-03-23T07:13:53-04:00 daily https://www.primary.com/collections/lightweight-stripe 2026-03-10T14:08:17-04:00 daily https://www.primary.com/collections/lightweight-embroidered 2026-04-02T09:02:26-04:00 daily https://www.primary.com/collections/all-lightweight 2026-03-10T14:08:17-04:00 daily https://www.primary.com/collections/baby-pointelle 2026-04-05T07:11:37-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Pointelle.png?v=1674070361 [breaker:baby-pointelle] Pointelle https://www.primary.com/collections/baby-outfits-sets 2026-04-02T09:45:01-04:00 daily https://www.primary.com/collections/baby-pointelle-sets 2026-04-05T07:11:37-04:00 daily https://www.primary.com/collections/pointelle 2026-03-10T14:08:17-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Pointelle_097004bd-d26c-4fbb-862e-af3a15392b03.png?v=1675710641 [collection:baby-pointelle] Introducing Pointelle A collage of 5 close-up photos of pointelle knit cotton fabric for baby, in a rainbow of light pastel colors. https://www.primary.com/collections/kids-lightweight-sweats 2026-03-10T14:08:17-04:00 daily https://www.primary.com/collections/family-matching-banner-tees 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/new-all-lightweight 2026-03-23T07:13:53-04:00 daily https://www.primary.com/collections/rainbow-coats 2026-04-03T07:12:13-04:00 daily https://www.primary.com/collections/baby-pointelle-babysuit 2026-04-03T07:12:04-04:00 daily https://www.primary.com/collections/baby-pointelle-dress 2026-04-04T07:12:55-04:00 daily https://www.primary.com/collections/baby-pointelle-footie 2026-04-03T07:12:18-04:00 daily 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daily https://www.primary.com/collections/baby-outfitting-layers 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/baby-all-outfitting 2026-03-10T14:08:19-04:00 daily https://www.primary.com/collections/baby-all-shorts 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/baby-all-bedding 2026-04-05T07:11:48-04:00 daily https://www.primary.com/collections/baby-sale-newborn 2026-03-10T14:08:20-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Bodysuits.png?v=1707319629 [collection:baby-sale-newborn] 50% Off <br> Newborn Sizes 4 babies laying down wearing our signature long sleeve bodysuit in navy, purple, orange, and spruce.. https://www.primary.com/collections/baby-sale-newborn-pjs 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/baby-sale-newborn-babysuit 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/baby-sale-newborn-bottom 2026-04-06T07:11:06-04:00 daily 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2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/kids-bike-shorts 2026-04-06T07:10:44-04:00 daily https://www.primary.com/collections/kids-under-shorts 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/all-bloomers-shorts 2026-03-10T14:08:21-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Shorts.png?v=1677769311 [Collection:all-shorts] Shorts Multiple pairs of kids drawstring shorts, folded and laid flat in a rainbow https://www.primary.com/collections/bundle-gifts-for-baby 2026-03-10T14:08:21-04:00 daily https://www.primary.com/collections/kids-solid-dresses 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/baby-all-sets 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/rainbow-gingham 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/outfitting-spring 2026-03-10T14:08:21-04:00 daily https://www.primary.com/collections/spring-outfits-looks 2026-03-10T14:08:21-04:00 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https://www.primary.com/collections/sale-rainbow 2026-04-06T10:35:53-04:00 daily https://www.primary.com/collections/sale-heart-styles 2026-03-10T14:08:22-04:00 daily https://www.primary.com/collections/last-chance-sale 2026-03-10T14:08:22-04:00 daily https://www.primary.com/collections/mar-23-fp-old 2026-04-06T10:34:44-04:00 daily https://www.primary.com/collections/baby-under-shorts 2026-04-06T07:10:34-04:00 daily https://www.primary.com/collections/kids-shorts-under-shorts 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/new-to-sale 2026-03-10T14:08:22-04:00 daily https://www.primary.com/collections/new-terry-towel 2026-04-06T09:44:18-04:00 daily https://www.primary.com/collections/new-dip-dye 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/blueberry-watercolor-waves 2026-03-10T14:08:22-04:00 daily https://www.primary.com/collections/rainbow-watercolor-waves 2026-04-04T07:12:55-04:00 daily https://www.primary.com/collections/family-matching-embroidered 2026-04-06T10:31:23-04:00 daily https://www.primary.com/collections/rugby-stripe 2026-04-06T07:10:48-04:00 daily https://www.primary.com/collections/all-sleep-rompers 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/under-shorts-all 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/all-gauze 2026-03-10T14:08:23-04:00 daily https://www.primary.com/collections/gauze-sale 2026-03-10T14:08:23-04:00 daily https://www.primary.com/collections/swim-warm-hues 2026-03-10T14:08:23-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP-2_3bf67b0c-f82f-44a0-9366-4bc0c3304809.png?v=1689083406 [breaker:swim-warm-hues] Swim in Color 3 children in mix-and-match swim styles in shades of red, orange, and pink https://www.primary.com/collections/swim-cool-hues 2026-03-10T14:08:23-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP-1_667a12c9-40bc-4d32-9c9f-ac0d952aaef3.png?v=1689083448 [breaker:swim-cool-hues] Swim in Color 5 children in mix-and-match swim styles in shades of green, blue, and purple. https://www.primary.com/collections/all-new-gauze 2026-04-06T15:56:40-04:00 daily https://www.primary.com/collections/all-tops-tees-tanks 2026-03-10T14:08:23-04:00 daily https://www.primary.com/collections/kids-shorts-towel-terry 2026-04-05T07:11:48-04:00 daily https://www.primary.com/collections/all-towel-terry 2026-04-05T07:11:48-04:00 daily https://www.primary.com/collections/towel-terry-shop 2026-03-10T14:08:23-04:00 daily https://www.primary.com/collections/camp-accessories 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/summer-watercolor-waves 2026-03-10T14:08:23-04:00 daily https://www.primary.com/collections/all-solid-swim 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/all-pattern-swim 2026-04-06T09:44:33-04:00 daily https://www.primary.com/collections/camp-bundles 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/kids-pattern-swim 2026-04-06T09:44:33-04:00 daily https://www.primary.com/collections/kids-solid-swim 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/baby-swim-by-color 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/sale-all-pajamas 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/sale-babysuits-rompers 2026-03-10T14:08:24-04:00 daily https://www.primary.com/collections/baby-new-to-sale 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/unified-crewneck-sweater 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/unified-long-sleeve-pique-polo 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/unified-short-sleeve-pique-polo 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/baby-solid-swim 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/swim-bundles 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/bundle-signature 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/all-multi-packs 2026-04-06T13:35:37-04:00 daily https://www.primary.com/collections/kids-one-pieces-rash-guards-swimsuits 2026-04-06T09:44:26-04:00 daily https://www.primary.com/collections/baby-one-piece-rash-guards 2026-04-06T09:44:08-04:00 daily https://www.primary.com/collections/all-one-piece-rash-guards-swimsuits 2026-04-02T08:59:57-04:00 daily https://www.primary.com/collections/sale-kids-tees-shorts 2026-03-10T14:08:25-04:00 daily https://www.primary.com/collections/sale-all-tees-shorts 2026-03-10T14:08:25-04:00 daily https://www.primary.com/collections/mar-23-fp 2026-04-06T10:34:25-04:00 daily https://www.primary.com/collections/uniform-waitlist 2026-03-10T14:08:25-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/UniforWaitlist_PLP.png?v=1689091024 [collection:kids-uniform-waitlist] Uniform-Ready Styles A group of children wearing school uniform basics including polos, chinos, cardigans, and polo dresses, all in neutral colors https://www.primary.com/collections/sale-staycool 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/kids-school-uniform 2026-03-24T16:48:09-04:00 daily https://www.primary.com/collections/kids-uniform-polo 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/kids-uniform-oxfords 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-uniform-dresses 2026-04-05T07:11:48-04:00 daily https://www.primary.com/collections/kids-uniform-pants 2026-04-06T10:35:06-04:00 daily https://www.primary.com/collections/kids-uniform-active 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-uniform-layers 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-uniform-socks 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-uniform-basics 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/holiday-red-white-blue 2026-03-19T18:01:31-04:00 daily https://www.primary.com/collections/sale-all-tees-tops 2026-03-10T14:08:25-04:00 daily https://www.primary.com/collections/all-tees-shorts 2026-03-10T14:08:25-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLPHeader_Tees_Shorts_Kids_be369a7c-2518-4bb3-acc8-5b5966e4f4f9.png?v=1685546200 [collection:all-tees-shorts] Tees & Shorts https://www.primary.com/collections/the-baby-hoodie-unified-collection 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/upf-50-swim-1 2026-04-06T07:11:10-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/SHOP-collections-swim.png?v=1708554650 UPF 50 Swim https://www.primary.com/collections/baby-rompers-1 2026-04-06T10:35:01-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/baby-rompers.png?v=1686150310 Baby Rompers https://www.primary.com/collections/sale-ls-tops-tees 2026-04-06T10:30:41-04:00 daily https://www.primary.com/collections/eos-23-pjs 2026-03-10T14:08:26-04:00 daily https://www.primary.com/collections/eos-23-shorts 2026-03-10T14:08:26-04:00 daily https://www.primary.com/collections/eos-23-active 2026-03-10T14:08:26-04:00 daily https://www.primary.com/collections/eos-23-baby-essentials 2026-03-10T14:08:26-04:00 daily https://www.primary.com/collections/eos-23-rainbow 2026-03-10T14:08:26-04:00 daily https://www.primary.com/collections/eos-23-all 2026-03-10T14:08:26-04:00 daily https://www.primary.com/collections/eos-23-swim 2026-03-10T14:08:26-04:00 daily https://www.primary.com/collections/eos-23-baby-rompers 2026-03-10T14:08:26-04:00 daily https://www.primary.com/collections/eos-23-kids-essentials 2026-03-10T14:08:26-04:00 daily https://www.primary.com/collections/eos-23-dresses 2026-03-10T14:08:26-04:00 daily https://www.primary.com/collections/eos-23-tees 2026-03-10T14:08:26-04:00 daily https://www.primary.com/collections/full-price-automated-collection 2026-04-06T17:04:55-04:00 daily https://www.primary.com/collections/kids-uniform-tops 2026-03-10T14:08:27-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Header_Polos_Oxfords.png?v=1689090745 [collection:kids-uniform-tops] Polos & Oxfords A dozen kids short sleeve collared polo shirts folded up and arranged laying down in a rainbow https://www.primary.com/collections/kids-uniform-short-sleeve-polos 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/kids-uniform-long-sleeve-polos 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/kids-uniform-flexknit-polos 2026-04-06T07:10:44-04:00 daily https://www.primary.com/collections/kids-uniform-oxfords-shirts 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-uniform-multi-pack-tops 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/unified-short-sleeve-pique-polo-multi-pack 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/unified-long-sleeve-pique-polo-multi-pack 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/collection-kids-uniform-bottoms 2026-03-10T14:08:27-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Header_Pants_Skirts.png?v=1689090761 [collection:kids-uniform-bottoms] Pants & Skirts A group of children wearing school uniform basics including polos, chinos, cardigans, and polo dresses, all in neutral colors https://www.primary.com/collections/kids-uniform-chinos 2026-04-06T10:35:06-04:00 daily https://www.primary.com/collections/kids-uniform-ponte-skirts 2026-04-05T07:11:37-04:00 daily https://www.primary.com/collections/kids-uniform-multi-pack-bottoms 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-uniform-active-bottoms 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/kids-uniform-long-sleeve-polo-dress 2026-04-02T09:02:40-04:00 daily https://www.primary.com/collections/kids-uniform-dresses-jumpers 2026-03-10T14:08:27-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Header_Dresses.png?v=1689090777 [collection:kids-uniform-dresses] Dresses & Jumpers Two young children wearing solid color uniform polo dresses, available with short or long sleeves. https://www.primary.com/collections/kids-uniform-short-sleeve-polo-dress 2026-04-05T07:11:48-04:00 daily https://www.primary.com/collections/kids-uniform-jumpers 2026-04-03T07:12:20-04:00 daily https://www.primary.com/collections/kids-uniform-multi-pack-dresses 2026-04-04T07:12:24-04:00 daily https://www.primary.com/collections/kids-uniform-sweaters 2026-03-10T14:08:28-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Header_Sweaters.png?v=1689090892 [collection:kids-uniform-sweaters] Sweaters A child wearing a gray ponte uniform dress and bright yellow cotton cardigan. https://www.primary.com/collections/kids-uniform-cardigan-sweaters 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-uniform-crewneck-sweaters 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/kids-uniform-all-multi-packs 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-uniform-all-active 2026-03-10T14:08:28-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Header_Activewear.png?v=1689090985 [collection:kids-uniform-active] Activewear 2 children playing with kickballs wearing flexknit active clothing https://www.primary.com/collections/kids-uniform-flexknit-active 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-uniform-more-active-styles 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/50-off-steals 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/uniform-2023 2026-04-06T10:35:06-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/uniform-collections.png?v=1689259250 Kids School Uniform https://www.primary.com/collections/end-of-season-sale 2026-04-06T10:35:56-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Screen_Shot_2023-07-13_at_2.06.25_PM.png?v=1689272352 End of Season Sale https://www.primary.com/collections/unified-product-the-puffer-jacket 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/unified-product-the-baby-legging 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/all-polos 2026-03-19T18:01:32-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Header_Polos_Oxfords_ecb86de4-91d1-4ac9-9273-43f2650bdd08.png?v=1689683687 [collection:kids-polos] Polos A dozen kids short sleeve collared polo shirts folded up and arranged laying down in a rainbow https://www.primary.com/collections/towel-terry-polos 2026-03-10T14:08:28-04:00 daily https://www.primary.com/collections/stripe-polos 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/short-sleeve-solid-polos 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/polo-multi-packs 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/eos-swim 2026-03-10T14:08:29-04:00 daily https://www.primary.com/collections/color-sale 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/bts-coming-soon 2026-03-10T14:08:29-04:00 daily https://www.primary.com/collections/all-pique 2026-03-10T14:08:29-04:00 daily https://www.primary.com/collections/uniform-all-ponte 2026-04-05T07:11:37-04:00 daily https://www.primary.com/collections/primary-basics 2026-04-06T07:11:06-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/basics-banner.png?v=1690920761 Primary Basics https://www.primary.com/collections/flash-sale-grown-up-tops 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/flash-sale-baby-tops 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/flash-sale-kids-tops 2026-04-06T10:34:44-04:00 daily https://www.primary.com/collections/flash-sale-baby-shorts 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/flash-sale-kids-shorts 2026-03-10T14:08:29-04:00 daily https://www.primary.com/collections/flash-sale-bodysuits 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/flash-sale 2026-03-10T14:08:29-04:00 daily https://www.primary.com/collections/kids-flash-sale 2026-03-10T14:08:29-04:00 daily https://www.primary.com/collections/baby-flash-sale 2026-03-10T14:08:30-04:00 daily https://www.primary.com/collections/story-lollipop 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/story-iris 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/story-neutrals 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/story-cornflower 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/confetti-hearts 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/flash-sale-kids-dresses 2026-04-06T10:34:25-04:00 daily https://www.primary.com/collections/flash-sale-baby-rompers 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/all-lightwight-puffers-jackets 2026-04-06T07:11:02-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLPHeader_Kids_Raincoat.png?v=1692302751 [breaker:back-in-stock-lightwight-puffers-jackets] Lightweight Puffers 11 lightweight puffer jackets hanging on rack, arranged in rainbow order. https://www.primary.com/collections/kids-all-uniform 2026-04-06T10:35:06-04:00 daily https://www.primary.com/collections/kids-uniform-all-tops 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/clearance-under-15 2026-03-10T14:08:30-04:00 daily https://www.primary.com/collections/tops-under-15 2026-04-06T10:34:44-04:00 daily https://www.primary.com/collections/bottoms-under-15 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/dresses-rompers-under-15 2026-04-06T10:31:43-04:00 daily https://www.primary.com/collections/bodysuits-under-15 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/pajamas-under-15 2026-04-06T10:35:01-04:00 daily https://www.primary.com/collections/swim-under-15 2026-04-06T10:35:20-04:00 daily https://www.primary.com/collections/accessories-under-15 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/feature-style-under-15 2026-04-06T10:34:25-04:00 daily https://www.primary.com/collections/kids-clearance-under-15 2026-03-10T14:08:31-04:00 daily https://www.primary.com/collections/baby-clearance-under-15 2026-03-10T14:08:31-04:00 daily https://www.primary.com/collections/tops-under-10 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-teddy-fleece-jackets 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/fall-multi-packs 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/all-multi-packs-bundles 2026-03-25T16:47:57-04:00 daily https://www.primary.com/collections/kids-graphic-long-sleeve-tees 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/new-bloom-print 2026-03-10T14:08:31-04:00 daily https://www.primary.com/collections/new-corduroy 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/trending-color-iris 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/trending-color-cornflower 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/trending-color-lollipop 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/trending-colors 2026-03-10T14:08:32-04:00 daily https://www.primary.com/collections/trending-color-spruce 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-essentials-sale 2026-04-06T10:35:06-04:00 daily https://www.primary.com/collections/baby-essentials-sale 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/essentials-sale 2026-03-10T14:08:32-04:00 daily https://www.primary.com/collections/baby-jeans-restock-now 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/mega-family-pjs-in-candy-canes 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/essentials-sale-multi-packs 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/holiday-pj-waitlist 2026-03-10T14:08:32-04:00 daily https://www.primary.com/collections/sale-essentials-kids 2026-03-10T14:08:32-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLPHeader_EssentialsSale.png?v=1695737269 [collection:kids-essentials-sale] Kids Bestsellers Our solid and basic tees, joggers, and sweatshirts neatly folded in a rainbow order. https://www.primary.com/collections/sale-essentials-baby 2026-03-10T14:08:32-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLPHeader_EssentialsSale_013b5ef4-9246-45a2-b789-81a03ea6de48.png?v=1695737393 [collection:baby-essentials-sale] Baby Bestsellers Our solid and basic tees, joggers, and sweatshirts neatly folded in a rainbow order. https://www.primary.com/collections/mega-family-pjs-in-tinsel-trees 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/mega-family-pjs-in-holly-berries 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/ml-test 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/mega-family-pjs-in-cherry-spruce 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/holiday-family-pjs 2026-03-10T14:08:33-04:00 daily https://www.primary.com/collections/baby-hats-bibs-mittens 2026-04-02T08:59:56-04:00 daily https://www.primary.com/collections/story-dressed-up 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/new-rainbow-plaid 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/new-rainbow-fair-isle 2026-04-05T07:11:48-04:00 daily https://www.primary.com/collections/cozy-socks 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/baby-first-holiday 2026-03-10T14:08:33-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLPHeader_Baby_Hats_Mittens.jpg?v=1697485394 [collection:baby-first-holiday] Baby's First Holiday A baby wearing our new fair isle sweater with matching fair isle beanie. https://www.primary.com/collections/baby-first-holiday-outfits 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/baby-first-holiday-footies 2026-04-05T07:11:32-04:00 daily https://www.primary.com/collections/baby-first-holiday-puffers 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/baby-first-holiday-cozy 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/marketing-jpm 2026-03-10T14:08:33-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLPHeader_Kids_Raincoat_2307c6d8-6433-4beb-8b33-20efe5b49659.png?v=1697570134 [breaker:jpm-pop-up-marketing] Primary https://www.primary.com/collections/story-rainbow-pjs 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/story-cherry-spruce-pjs 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/story-cherry-pjs 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/story-frosty-pjs 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/story-dreidels-pjs 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/story-spruce-pjs 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-marketing-jpm 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/baby-marketing-jpm 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/grown-ups-marketing-jpm 2026-04-05T07:11:51-04:00 daily https://www.primary.com/collections/kids-uniform-puffers 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/trending-neutral-color-oat 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/trending-neutral-color-khaki 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/trending-neutral-color-black 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/trending-neutral-color-navy 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/family-matching-holly-berry-pajamas 2026-03-31T07:13:01-04:00 daily https://www.primary.com/collections/family-matching-tinsel-trees-pajamas 2026-03-10T14:08:34-04:00 daily https://www.primary.com/collections/family-matching-fair-isle-pajamas 2026-03-10T14:08:34-04:00 daily https://www.primary.com/collections/family-matching-trees-pajamas 2026-04-04T07:13:03-04:00 daily https://www.primary.com/collections/family-matching-dreidel-pajamas 2026-04-04T07:13:01-04:00 daily https://www.primary.com/collections/family-matching-frosty-pajamas 2026-03-10T14:08:34-04:00 daily https://www.primary.com/collections/pet-all-pajamas 2026-03-10T14:08:35-04:00 daily https://www.primary.com/collections/sale-pet-pjs 2026-04-06T07:10:44-04:00 daily https://www.primary.com/collections/all-teddy-fleece-colors 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/story-kids-gift-guide 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/story-baby-gift-guide 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/mega-family-pjs-in-confetti-candy 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/cozy-fleece 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/all-long-sleeve-tops-tees 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/all-long-sleeve-dresses 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/all-short-sleeve-pajamas 2026-04-06T13:29:25-04:00 daily https://www.primary.com/collections/all-rainbow-fair-isle 2026-03-10T14:08:35-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Header_Stocking_Stuffers_9ee9378f-9969-41cc-9079-d7aed6bbad26.jpg?v=1699544587 [collection:new-rainbow-fair-isle] Rainbow Fair Isle 2 kids wearing our fair isle beanies and mittens smiling at the camera. https://www.primary.com/collections/unified-product-bundles-kids-puffer-hat-set 2026-03-10T14:08:36-04:00 daily https://www.primary.com/collections/holiday-gift-sets 2026-03-10T14:08:36-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP-1_40c58561-d390-42fc-8ab5-0af4a6f9ab7e.png?v=1699977685 [collection:gift-bundles] Holiday Gift Sets https://www.primary.com/collections/holiday-gift-for-kids 2026-03-27T07:15:03-04:00 daily https://www.primary.com/collections/holiday-gift-for-baby 2026-03-10T14:08:36-04:00 daily https://www.primary.com/collections/holiday-gift-for-grown-ups 2026-03-10T14:08:36-04:00 daily https://www.primary.com/collections/holiday-gift-for-pets 2026-04-05T07:11:48-04:00 daily https://www.primary.com/collections/all-winter-accessories 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/baby-solid-zip-footies 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/baby-holiday-zip-footies 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/baby-printed-zip-footies 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/baby-featured-styles 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/kids-featured-styles 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/up-to-40-off-sitewide 2026-04-06T17:04:55-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Header_20-40_Everything_2048x600_9bdf84d6-4840-41e6-93e6-5bfb095d0c15.png?v=1709678283 25% off Sitewide https://www.primary.com/collections/sale-ls-dresses-rompers 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/baby-featured-bundles 2026-03-10T14:08:37-04:00 daily https://www.primary.com/collections/sale-grown-ups-sweats 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/unified-product-the-baby-tee 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/unified-product-the-sk-gym-short 2026-04-06T07:10:44-04:00 daily https://www.primary.com/collections/unified-product-the-swim-trunk 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/unified-product-the-new-track-short 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/unified-product-the-swim-bottom-v2 2026-04-06T07:10:48-04:00 daily https://www.primary.com/collections/unified-product-the-ss-slub-pocket-tee 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/unified-product-slub-field-short 2026-03-10T14:08:38-04:00 daily https://www.primary.com/collections/unified-product-the-swim-long-sleeve-top 2026-04-06T07:10:44-04:00 daily https://www.primary.com/collections/unified-product-the-swim-short-sleeve-top 2026-04-06T07:10:44-04:00 daily https://www.primary.com/collections/new-arrivals-grown-ups-socks 2026-03-11T16:14:29-04:00 daily https://www.primary.com/collections/kids-pajama-sets 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/grown-ups-embroidered-sweatshirts 2026-04-02T09:02:26-04:00 daily https://www.primary.com/collections/story-valentines-day 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/baseball-hats 2026-04-06T07:10:48-04:00 daily https://www.primary.com/collections/kids-hats-beanies-mittens 2026-04-02T08:59:57-04:00 daily https://www.primary.com/collections/kids-windbreakers 2026-04-06T07:10:39-04:00 daily https://www.primary.com/collections/the-ls-stripe-pj-top 2026-03-10T14:08:39-04:00 daily https://www.primary.com/collections/kids-long-sleeve-rash-guards 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/baby-swim-one-piece-rash-guards 2026-04-06T09:44:08-04:00 daily https://www.primary.com/collections/new-arrivals-candy-stripe 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/new-arrivals-pinwheels 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/new-arrivals-sunrise-rainbow-stripe 2026-04-03T07:12:18-04:00 daily https://www.primary.com/collections/kids-quarter-zip-sweatshirt 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/baby-animal-blankets 2026-03-10T14:08:39-04:00 daily https://www.primary.com/collections/baby-animal-zip-footies 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/baby-animal-shorties 2026-04-06T07:10:44-04:00 daily https://www.primary.com/collections/baby-animal-friends 2026-03-19T18:01:32-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Baby_Animals_PLP_Header.png?v=1706127986 [collection:baby-animal-friends] Animal Friends https://www.primary.com/collections/new-arrivals-bis-swim 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/swim-towels 2026-04-06T09:44:18-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Towels.png?v=1709225790 [breaker:swim-exposed-colors-towels] Swim Towels Our swim towels hanging neatly on hangers in rainbow order https://www.primary.com/collections/baby-all-animal-friends 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/baby-footies-pjs-animal-friends 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/baby-rompers-animal-shorties 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-all-jacket 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/new-arrivals-windbreaker-jacket 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/new-arrivals-animal-friends 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/new-arrivals-spring-rainbow 2026-04-06T10:31:40-04:00 daily https://www.primary.com/collections/sale-graphic-tees 2026-03-10T14:08:41-04:00 daily https://www.primary.com/collections/baby-animal-friends-bundles 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/new-arrivals-1 2026-04-06T07:11:10-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_New_Arrivals_2048x600_9c38841d-5d6d-467d-b84e-6379b3908515.webp?v=1706634751 New Arrivals https://www.primary.com/collections/valentine-shop 2026-04-06T07:11:06-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/SHOP-app-vday.png?v=1706635072 Valentine Shop https://www.primary.com/collections/kids-tee-shop-stripe-tees 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/new-arrivals-family-matching-tees 2026-03-10T14:08:41-04:00 daily https://www.primary.com/collections/kids-uniform-interlock-polo 2026-04-05T07:11:43-04:00 daily https://www.primary.com/collections/new-arrivals-polos 2026-04-05T07:11:43-04:00 daily https://www.primary.com/collections/baby-all-sweatshirts-hoodies 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/flash-sale-puffers 2026-03-10T14:08:42-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLPHeader_Kids_Raincoat_dd3f3c70-b280-4e90-a2bc-ed71d35caf1d.png?v=1706721412 [breaker:flash-puffers-exposed-colors] Flash Deal! https://www.primary.com/collections/swim-shop-sun-hats 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/swim-all-one-piece-rash-guards 2026-04-06T09:44:26-04:00 daily https://www.primary.com/collections/swim-bottoms-trunks 2026-04-06T09:44:33-04:00 daily https://www.primary.com/collections/swim-bottoms-bikini-short 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/swim-bottoms-diapers 2026-04-06T07:10:48-04:00 daily https://www.primary.com/collections/swim-shop-bottoms 2026-04-02T08:59:56-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Swim_Bottoms.png?v=1709225733 [collection:swim-all-bottoms] Swim Bottoms A grid of 36 swim bottoms in a rainbow order including swim trunks, board shorts, bikini bottoms, shorties, and swim diapers https://www.primary.com/collections/flash-sale-lightweight-puffers 2026-03-10T14:08:42-04:00 daily https://www.primary.com/collections/st-patricks-day-rainbows 2026-04-06T10:30:01-04:00 daily https://www.primary.com/collections/story-st-paddys-day 2026-04-06T10:30:01-04:00 daily https://www.primary.com/collections/baby-bucket-hats 2026-03-10T14:08:43-04:00 daily https://www.primary.com/collections/new-multi-packs 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/unified-product-active-space-dye-skort 2026-03-10T14:08:43-04:00 daily https://www.primary.com/collections/baby-tank-short-sets 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/baby-pajamas-short-sleeve-zip-rompers 2026-04-06T13:29:25-04:00 daily https://www.primary.com/collections/limited-edition-st-patricks-day-styles 2026-03-10T14:08:43-04:00 daily https://www.primary.com/collections/mega-spring-dress-cardi-hat 2026-03-10T14:08:43-04:00 daily https://www.primary.com/collections/new-tops-button-down-shirts 2026-04-06T15:54:36-04:00 daily https://www.primary.com/collections/new-cutout-suns 2026-03-10T14:08:44-04:00 daily https://www.primary.com/collections/the-annual-baby-sale 2026-04-06T07:11:10-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLPHeader_01_ShopAllBaby_2048x600_71abaf53-457c-4945-a717-e9c2142a22af.webp?v=1708554334 The Annual Baby Sale https://www.primary.com/collections/new-arrivals-kids-graphic-tees 2026-04-01T13:04:40-04:00 daily https://www.primary.com/collections/kids-all-long-sleeve-dresses 2026-04-06T07:10:39-04:00 daily https://www.primary.com/collections/all-baby-long-sleeve-rompers 2026-04-06T10:35:53-04:00 daily https://www.primary.com/collections/kids-bucket-hats 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/story-poppy-gumball 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/story-green-apple-mist 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/story-cantaloupe-lavender 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/story-banana-cornflower 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/story-spring-colors 2026-04-06T10:30:38-04:00 daily https://www.primary.com/collections/story-kids-spring-holiday-outfits 2026-04-06T10:35:06-04:00 daily https://www.primary.com/collections/story-baby-spring-holiday-outfits 2026-04-06T07:10:48-04:00 daily https://www.primary.com/collections/story-spring-holiday-outfits 2026-04-06T10:35:06-04:00 daily https://www.primary.com/collections/story-spring-24-catalog 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/story-spring-baby-outfitting 2026-04-06T10:31:43-04:00 daily https://www.primary.com/collections/collection-all-dresses-the-dress-shop 2026-03-10T14:08:45-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Kids_Dresses.png?v=1710353408 [collection:all-dresses] The Dress Shop https://www.primary.com/collections/spring-2024-full-price-automated-collection 2026-04-06T17:04:55-04:00 daily https://www.primary.com/collections/new-tulip-print 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/garden-party 2026-03-10T14:08:45-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Header_Baby_rainbow_shop.png?v=1711654252 [collection:new-garden-party-] New Print Alert! A close-up image of a young baby in a short sleeve romper with a rainbow garden pattern https://www.primary.com/collections/30-off-all-dresses 2026-04-06T10:34:25-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Dress_PLP_2048x600_f7a8130b-f3e0-4123-8a1a-8b88006240a3.webp?v=1712075780 40% off All Dresses https://www.primary.com/collections/30-off-all-rompers 2026-04-06T10:35:01-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/53_PLP_BabyRompers_2048x600_8f68fd4a-bb40-43ca-b02a-8b0d0b7495c5.webp?v=1712075872 40% off All Rompers https://www.primary.com/collections/baby-all-sleep-rompers 2026-03-10T14:08:46-04:00 daily https://www.primary.com/collections/baby-all-play-rompers 2026-03-10T14:08:46-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Baby_Rompers.png?v=1712094704 [collection:baby-all-play-rompers] Baby Shorties & Rompers A baby crawling on the floor wearing a stripe henley shortie. https://www.primary.com/collections/featured-baby-clothes 2026-04-05T07:11:48-04:00 daily https://www.primary.com/collections/lightning-bolt 2026-03-10T14:08:47-04:00 daily https://www.primary.com/collections/eclipse-flash-sale 2026-03-10T14:08:47-04:00 daily https://www.primary.com/collections/primary-basics-sale 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/30-off-all-tees 2026-04-06T07:11:02-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/30_Off_Tees_Tanks_Shorts_Babysuit_General_Sale_Ads_1200x628-1.png?v=1713108329 40% off All Tees https://www.primary.com/collections/30-off-all-shorts 2026-04-06T10:35:06-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/30_Off_Tees_Tanks_Shorts_Babysuit_General_Sale_Ads_1200x628-3.png?v=1713108901 40% off All Shorts https://www.primary.com/collections/kids-pajamas-bundles 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/story-summer-colors 2026-04-06T10:31:18-04:00 daily https://www.primary.com/collections/spring-matching-tops-bottoms 2026-04-06T07:11:06-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/sunflower-set.png?v=1714075258 [breaker:spring-matching] Matching Tops & Bottoms https://www.primary.com/collections/sale-select-pajamas 2026-03-10T14:08:47-04:00 daily https://www.primary.com/collections/sale-select-romper 2026-04-06T07:10:39-04:00 daily https://www.primary.com/collections/sale-select-bodysuit 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/quick-adds-baby 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/quick-adds-kids 2026-04-06T09:44:18-04:00 daily https://www.primary.com/collections/quick-adds-grown-ups 2026-03-10T14:08:47-04:00 daily https://www.primary.com/collections/quick-adds-mixed 2026-04-06T09:44:18-04:00 daily https://www.primary.com/collections/kids-tee-shop-short-sleeve-tees 2026-04-06T15:54:33-04:00 daily https://www.primary.com/collections/new-beach-balls 2026-04-02T07:13:17-04:00 daily https://www.primary.com/collections/baby-basics-organic-essentials 2026-04-06T13:29:25-04:00 daily https://www.primary.com/collections/baby-basics-rompers 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/baby-basics-sweats 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/baby-basics-swim 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/baby-basics-tees-bottoms 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/kids-basics-leggings 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/kids-basics-outerwear 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/kids-basics-pajamas 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/kids-basics-pants-joggers 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/kids-basics-shorts 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/kids-basics-sweatshirts-sweaters 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-basics-swim 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/kids-basics-tops-tees 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/kids-basics-uniform 2026-04-06T10:35:06-04:00 daily https://www.primary.com/collections/kids-bestselling-essentials 2026-04-02T08:59:57-04:00 daily https://www.primary.com/collections/baby-bestselling-basics 2026-04-02T08:59:57-04:00 daily https://www.primary.com/collections/kids-socks-tights-underwear 2026-04-02T08:59:57-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Header_Kids_Underwear_f139ca7d-6b63-4583-8753-7ac8dcf50541.png?v=1715892341 [collection:kids-socks-underwear] Socks & Underwear A grid showing underwear in a rainbow order https://www.primary.com/collections/baby-beach-multi-packs 2026-03-10T14:08:49-04:00 daily https://www.primary.com/collections/influencer-swim 2026-04-06T10:35:20-04:00 daily https://www.primary.com/collections/more-new-arrivals 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/new-rainbow-beach-ball 2026-03-10T14:08:49-04:00 daily https://www.primary.com/collections/clearance-22-bedding 2026-04-05T07:11:51-04:00 daily https://www.primary.com/collections/clearance-22-sets 2026-04-05T07:11:37-04:00 daily https://www.primary.com/collections/sale-tees-under-15 2026-04-06T10:34:44-04:00 daily https://www.primary.com/collections/clearance-tees-under-15 2026-04-06T10:34:44-04:00 daily https://www.primary.com/collections/sale-dresses-under-20 2026-04-06T10:34:25-04:00 daily https://www.primary.com/collections/clearance-dresses-under-20 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/sale-shorts-under-20 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/clearance-shorts-under-20 2026-04-05T07:11:48-04:00 daily 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2026-03-10T14:08:50-04:00 daily https://www.primary.com/collections/influencer-dresses 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/influencer-complete-the-look 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/baby-organic-interlock 2026-03-10T14:08:50-04:00 daily https://www.primary.com/collections/interlock-solids 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/baby-interlock-footies 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/baby-interlock-zip-romper 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/baby-interlock-shorties 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/baby-interlock-babysuits 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/kids-organic-interlock 2026-03-10T14:08:51-04:00 daily https://www.primary.com/collections/kids-organic-interlock-pjs 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/kids-interlock-zip-pjs 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/all-organic-interlock 2026-03-10T14:08:51-04:00 daily https://www.primary.com/collections/kids-bottoms-chino-pants 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/new-arrivals-skirts-skorts 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/influencer-ls-tees 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/influencer-ss-tees 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/influencer-bottoms 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/influencer-sweatshirts 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/influencer-dresses-2 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/influencer-2 2026-03-10T14:08:51-04:00 daily https://www.primary.com/collections/kids-leggings-shop-bootcut-leggings 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/sale-all-shorts 2026-03-10T14:08:52-04:00 daily https://www.primary.com/collections/grown-ups-flexknit 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-cozy-sweatshirts 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-all-skirts 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/all-styles-not-clearance-july-2023 2026-04-06T17:04:55-04:00 daily https://www.primary.com/collections/all-clearance-styles-july-2023 2026-03-10T14:08:52-04:00 daily https://www.primary.com/collections/kids-all-denim 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/story-fall-colors-25 2026-04-06T10:30:41-04:00 daily https://www.primary.com/collections/new-arrivals-denim 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/kids-sale-socks 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/all-french-terry 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/baby-jeans-denim 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/the-denim-shop 2026-03-10T14:08:52-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Header_Kids_Denim.png?v=1723489458 [collection:the-denim-shop] The Denim Shop A line up of kids wearing our denim jeans and overalls part of our new fall collection https://www.primary.com/collections/kids-all-button-down-shirts 2026-04-06T10:31:40-04:00 daily https://www.primary.com/collections/kids-outerwear-jacket 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/kids-parka-puffers 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/kids-midweight-puffer 2026-04-02T09:02:14-04:00 daily https://www.primary.com/collections/kids-vests 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/halloween-colors-purple 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/kids-short-sleeve-pjs 2026-04-06T13:29:17-04:00 daily https://www.primary.com/collections/new-arrivals-pumpkin 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/sale-costume-basics 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/overstock-sale-everyday-essential 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/overstock-sale-fall 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/overstock-sale-holiday-pjs 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/overstock-sale-swim 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/overstock-sale-spring 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/sale-final-few 2026-04-06T10:34:44-04:00 daily https://www.primary.com/collections/overstock-sale 2026-03-10T14:08:53-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Overstock_sale_PLP_header.png?v=1724793720 [collection:overstock-sale] Overstock Sale A cartoon apple graphic that has a bite taken out https://www.primary.com/collections/story-fall-baby-outfitting 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/kids-bottoms-active-pants 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/puffer-shop-lightweight-solids 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/puffer-shop-lightweight-prints 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/clearance-organic-essentials 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/kids-basics-accessories 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/kids-basics-dresses 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/essentials-grown-ups 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/baby-zip-footie-bundles 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/sale-uniform 2026-04-06T10:35:06-04:00 daily 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https://www.primary.com/collections/story-hannukah-pjs 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/story-kids-holiday-outfits 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/story-baby-holiday-outfits 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/new-winter-hats-mittens 2026-03-10T14:08:55-04:00 daily https://www.primary.com/collections/all-fairisle 2026-03-10T14:08:55-04:00 daily https://www.primary.com/collections/birdsey-fair-isle 2026-04-05T07:11:51-04:00 daily https://www.primary.com/collections/unified-the-sweatpant-2 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/grown-ups-hats 2026-04-04T07:12:55-04:00 daily https://www.primary.com/collections/story-gift-guide 2026-04-06T10:31:23-04:00 daily https://www.primary.com/collections/mega-family-pjs-in-snowflakes 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/mega-family-pjs-in-winterstripe 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/new-fair-isle 2026-04-05T07:11:51-04:00 daily https://www.primary.com/collections/new-fall-arrivals 2026-04-06T10:35:53-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/fall-arrivals.png?v=1727442971 New Fall Arrivals https://www.primary.com/collections/sibling-matching-basics-sweatshirts-joggers 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/denim-overalls 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/sibling-matching-graphic-sweatshirts 2026-04-06T10:35:53-04:00 daily https://www.primary.com/collections/sibling-matching-sweaters 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/sibling-matching 2026-03-10T14:08:56-04:00 daily https://www.primary.com/collections/sibling-matching-tees 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/sibling-matching-puffers 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/grown-ups-all-puffers 2026-04-05T07:11:51-04:00 daily https://www.primary.com/collections/all-midweight-puffers 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/family-matching-flexknit 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/family-matching-cozy-fleece 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/all-featured-styles 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/all-cozy-fleece 2026-03-10T14:08:56-04:00 daily https://www.primary.com/collections/story-winter-holiday-outfits 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/stocking-stuffers-bundles 2026-03-10T14:08:57-04:00 daily https://www.primary.com/collections/grown-ups-accessories 2026-04-02T08:59:57-04:00 daily https://www.primary.com/collections/all-cozy-sale 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/story-womens-fit 2026-04-02T15:06:05-04:00 daily https://www.primary.com/collections/story-unisex-fit 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/heathered-waffle 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/40-off-cozy-sale 2026-04-06T07:11:10-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/cozy-sale-shop-app.png?v=1730990062 40% off Cozy Sale https://www.primary.com/collections/grown-ups-french-terry-sweats 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/grown-ups-cozy-sweats 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/cozy-teddy-fleece-styles 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/grown-ups-sale-accessories 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/sale-kids-skirts 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/grown-ups-sale-pajamas 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/valentines-shop 2026-04-06T07:11:06-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/hearts-shop-app.png?v=1736286559 Valentines Shop https://www.primary.com/collections/baby-vday-footies 2026-03-10T14:08:57-04:00 daily https://www.primary.com/collections/grown-ups-crewneck-tees 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/grown-ups-v-neck-tees 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/grown-ups-polos 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/grown-ups-tanks 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/grown-ups-dresses 2026-04-06T07:11:02-04:00 daily https://www.primary.com/collections/new-arrivals-grown-ups-dresses 2026-03-10T14:08:58-04:00 daily https://www.primary.com/collections/new-arrivals-grown-ups-shorts 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/grown-ups-all-shorts 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/all-valentine-styles 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/grown-ups-t-shirt-hoodie 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/lucky-pajamas 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/grown-ups-unisex-fit-tees 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/grown-ups-womens-fit-tees 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/grown-ups-solid-crewneck-tees 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/grown-ups-printed-crewneck-tees 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/grown-ups-crewneck-tees-all 2026-04-02T08:59:56-04:00 daily https://www.primary.com/collections/family-matching-t-shirt-hoodie 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/adult-womens-fit-tees 2026-04-02T08:59:56-04:00 daily https://www.primary.com/collections/adult-unisex-fit-tees 2026-04-02T08:59:57-04:00 daily https://www.primary.com/collections/adult-polos-tee 2026-04-02T08:59:57-04:00 daily https://www.primary.com/collections/grown-ups-classic-polos 2026-04-06T07:10:39-04:00 daily https://www.primary.com/collections/grown-ups-flexknit-polos 2026-04-06T07:11:06-04:00 daily https://www.primary.com/collections/grown-ups-v-neck-tees-all 2026-04-06T07:10:53-04:00 daily https://www.primary.com/collections/grown-ups-graphic-tees 2026-04-06T07:10:57-04:00 daily https://www.primary.com/collections/grown-ups-bottoms 2026-04-02T08:59:57-04:00 daily https://www.primary.com/collections/grown-ups-french-terry-sweatshirt 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/grown-ups-sweatshirts 2026-04-02T08:59:57-04:00 daily https://www.primary.com/collections/grown-ups-flexknit-sweatshirts 2026-04-03T07:12:08-04:00 daily https://www.primary.com/collections/sale-grown-ups-bottoms 2026-04-06T07:11:10-04:00 daily https://www.primary.com/collections/grown-ups-cozy-sweatshhirts 2026-04-06T07:11:06-04:00 daily 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