https://www.primary.com/en-ca/collections/short-sleeve-pjs 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/baby-dresses-short-sleeve-dresses 2026-10-06T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/baby-rompers-everyday-rompers 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/grown-ups 2026-10-01T11:20:20-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Shop_All_Grown-Ups_f9ec4a9f-ce58-4cc0-9d3d-7c35f32c8f2c.png?v=1737642760 [collection:grown-ups] 30% Off All Adult 2 grown-ups standing in a row wearing solid tees in our 2 fits, fit 1 and fit 2. https://www.primary.com/en-ca/collections/all-socks-underwear-accessories 2026-10-07T16:29:41-04:00 daily https://www.primary.com/en-ca/collections/baby-bodysuits-and-tees 2026-09-14T10:54:22-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/53_PLP_Babysuits_Tees.png?v=1709223305 [collection:baby-bodysuits] Babysuits & Tees A baby sitting up straight clapping their hands wearing our daisy bodysuit. https://www.primary.com/en-ca/collections/baby-bottoms-joggers-pants 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/all-swim 2026-10-07T07:10:49-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-ALLSWIM_2048x600_ba80ac31-498c-4201-a7dc-65aa70f12a58.png?v=1658171804 [breaker:all-swim] Swim https://www.primary.com/en-ca/collections/baby-bottoms-leggings 2026-09-14T10:54:22-04:00 daily https://www.primary.com/en-ca/collections/all-dresses-rompers 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/baby-gifts-sets 2026-09-14T10:54:22-04:00 daily https://www.primary.com/en-ca/collections/all-masks 2026-09-14T10:54:22-04:00 daily https://www.primary.com/en-ca/collections/all-bodysuits 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/all-pajamas 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/all-bottoms 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/all-tops-tees 2026-10-07T16:30:57-04:00 daily https://www.primary.com/en-ca/collections/baby-bodysuits-and-tees-tees 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/all-sweaters 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/all-leggings 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/baby-bodysuits-and-tees-bodysuits 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/all-jackets-outerwear 2026-10-07T21:45:02-04:00 daily https://www.primary.com/en-ca/collections/baby-bottoms-jeans-denim 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/baby-socks-accessories 2026-09-14T10:54:23-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Hats_Bibs_Accessories.png?v=1675710616 [collection:baby-socks-accessories] Baby Accessories A close up of a young baby wearing a rainbow stripe hat, a matching rainbow stripe bib, and a rainbow polka dot footie. https://www.primary.com/en-ca/collections/baby-layers-sweatshirts-tops 2026-09-14T10:54:23-04:00 daily https://www.primary.com/en-ca/collections/baby-dresses-long-sleeve-dresses 2026-10-07T07:10:28-04:00 daily https://www.primary.com/en-ca/collections/baby-dresses 2026-09-14T10:54:23-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Baby_Dress.png?v=1711635431 [collection:baby-dresses] Baby Dresses A young baby sitting on the ground holding their feet wearing our dress & bloomer set in cantaloupe https://www.primary.com/en-ca/collections/baby-jackets-coats-outerwear-jackets-and-puffer-suits 2026-10-07T07:10:49-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Dress_Rompers.png?v=1664818402 [breaker:baby-jackets-coats-outerwear-jackets-and-puffer-suits] Puffers & Outerwear https://www.primary.com/en-ca/collections/baby-jackets-coats-outerwear-hats-accessories 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/baby-leggings 2026-09-14T10:54:24-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Pants_Bottoms.png?v=1696860749 [collection:baby-leggings] Pants, Leggings & Shorts A baby wearing a lavendar and white striped hat, a solid lavendar sweatshirt, and matching lavender and white striped pants. https://www.primary.com/en-ca/collections/baby-layers-sweatshirts-tops-sweaters 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/all-hoodies-sweatshirts 2026-10-07T16:30:13-04:00 daily https://www.primary.com/en-ca/collections/baby-pajamas 2026-10-01T11:08:56-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/53_PLP_BabyPJs.png?v=1722522651 [collection:baby-pajamas] Baby Footies & Sleepwear 3 babies sitting on the ground wearing our animal printed zip footies. https://www.primary.com/en-ca/collections/baby-organic 2026-09-14T10:54:24-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/53_PLP_Organic.png?v=1660592303 [collection:baby-organic] The Organic Shop https://www.primary.com/en-ca/collections/baby-jackets-coats-outerwear 2026-09-14T10:54:24-04:00 daily https://www.primary.com/en-ca/collections/baby-rompers 2026-09-14T14:29:53-04:00 daily https://www.primary.com/en-ca/collections/baby-pajamas-zip-footies 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/baby-socks-accessories-accessories 2026-10-07T07:10:35-04:00 daily https://www.primary.com/en-ca/collections/all-gift-bags 2026-09-14T10:54:24-04:00 daily https://www.primary.com/en-ca/collections/baby-leggings-classic-leggings 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/baby-layers-sweatshirts-tops-sweatshirts-and-tops 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/all-baby-rompers 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/baby-leggings-cozy-leggings 2026-10-07T07:10:31-04:00 daily https://www.primary.com/en-ca/collections/baby-bottoms 2026-09-14T10:54:25-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Pajamas_13.png?v=1709223569 [collection:baby-bottoms] Shorts & Bloomers A young baby, standing and smiling, wearing a short sleeve stripe tee and red play shorts. https://www.primary.com/en-ca/collections/baby-rompers-zip-and-snap-rompers 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/baby 2026-10-07T16:20:16-04:00 daily https://www.primary.com/en-ca/collections/baby-bottoms-shorts 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/baby-swim-hats-accessories 2026-10-05T07:11:02-04:00 daily https://www.primary.com/en-ca/collections/baby-socks-accessories-socks-tights 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/family-matching 2026-09-24T10:43:29-04:00 daily https://www.primary.com/en-ca/collections/baby-swim-bottoms 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/baby-swim-rash-guards 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/family-matching-cozy-fleece-pajamas 2026-10-07T07:10:24-04:00 daily https://www.primary.com/en-ca/collections/family-matching-solid-pajamas 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/baby-pajamas-rompers 2026-10-07T07:10:35-04:00 daily https://www.primary.com/en-ca/collections/kids-jeans-denim 2026-09-14T10:54:26-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Shot_44_Amari_030_V1.png?v=1722457764 [collection:kids-jeans-denim] The Denim Shop A line up of kids wearing our denim jeans and overalls part of our new fall collection https://www.primary.com/en-ca/collections/kids-dresses-rompers 2026-09-24T14:37:56-04:00 daily https://www.primary.com/en-ca/collections/family-matching-lucky-clovers-pajamas 2026-09-14T10:54:26-04:00 daily https://www.primary.com/en-ca/collections/kids 2026-10-07T15:21:37-04:00 daily https://www.primary.com/en-ca/collections/kids-jackets-coats-outerwear 2026-09-23T09:10:46-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PRIMARY_FALL_20210336_TL_1.png?v=1724853422 [collection:kids-jackets-coats-outerwear] Puffers & Outerwear A group of kids standing in a row all hugging wearing different color puffer vests and jackets. https://www.primary.com/en-ca/collections/kids-dresses-rompers-long-sleeve-dresses 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/family-matching-tees 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/family-matching-heart-pajamas 2026-09-14T10:54:26-04:00 daily https://www.primary.com/en-ca/collections/kids-jackets-coats-outerwear-puffer-jackets 2026-10-07T21:45:02-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Outerwear_6e501c86-c09a-4f4f-baa6-d251f8156ec5.png?v=1665088102 [ARCHIVE] [breaker:kids-puffer-exposed-colors] Puffers & Vests https://www.primary.com/en-ca/collections/baby-swim 2026-09-14T10:54:26-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-BabySwim.jpg?v=1709225651 [collection:baby-swim] Baby Swim 2 young babies sitting on the ground wearing rash guards with UPF 50+ protection https://www.primary.com/en-ca/collections/kids-bottoms 2026-09-22T03:41:54-04:00 daily https://www.primary.com/en-ca/collections/baby-socks-accessories-hats-cold-weather 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/kids-dresses-rompers-dresses 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/kids-layers-hoodies-sweatshirts-joggers-sweatpants 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/kids-layers-hoodies-sweatshirts-sweatshirts-and-tops 2026-10-06T07:10:39-04:00 daily https://www.primary.com/en-ca/collections/kids-jeans-denim-bottoms 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/kids-dresses-rompers-skirts 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/kids-jackets-coats-outerwear-jackets 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/kids-layers-hoodies-sweatshirts-lounge-lazy-days 2026-09-14T10:54:27-04:00 daily https://www.primary.com/en-ca/collections/baby-layers-sweatshirts-tops-zip-hoodies 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/family-matching-stripe-pajamas 2026-10-07T07:10:35-04:00 daily https://www.primary.com/en-ca/collections/kids-leggings-shop-under-shorts-bike-shorts 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/kids-layers-hoodies-sweatshirts 2026-09-25T11:14:14-04:00 daily https://www.primary.com/en-ca/collections/kids-bottoms-leggings 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/kids-leggings-shop-leggings 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/kids-leggings-shop 2026-09-14T10:54:28-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/04-LeggingShop.png?v=1696860153 [collection:kids-leggings-shop] The Legging Shop Ten pairs of kids leggings laid flat next to each other and arranged in rainbow order to show solid colors, patterns and stripes. https://www.primary.com/en-ca/collections/kids-pajamas-heart-pajamas 2026-09-14T10:54:28-04:00 daily https://www.primary.com/en-ca/collections/kids-bottoms-joggers-pants 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/kids-layers-hoodies-sweatshirts-hoodies 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/kids-dresses-rompers-rompers 2026-09-14T10:54:28-04:00 daily https://www.primary.com/en-ca/collections/kids-pajamas 2026-10-01T12:00:36-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Murano-2_023_V1_1.png?v=1722524308 [collection:kids-pajamas] Kids Pajamas 2 kids standing with their backs to each other with their arms looped wearing green and blue long sleeve PJs. https://www.primary.com/en-ca/collections/kids-jeans-denim-tops-other 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/kids-leggings-shop-top-it-off 2026-10-07T07:10:31-04:00 daily https://www.primary.com/en-ca/collections/kids-pajamas-sets-nightgowns 2026-09-14T10:54:28-04:00 daily https://www.primary.com/en-ca/collections/kids-pajamas-solid-pajamas 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/kids-pajamas-stripe-pajamas 2026-10-05T07:11:16-04:00 daily https://www.primary.com/en-ca/collections/kids-jackets-coats-outerwear-hats-accessories 2026-10-07T07:10:49-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLPHeader_Kids_Hats_Mittens.jpg?v=1696860293 [breaker:kids-jackets-coats-outerwear-hats-accessories] Winter Hats & Mittens A close-up image of multiple knit beanies scattered in a pile, all in solid colors. https://www.primary.com/en-ca/collections/kids-shorts-skirts-chino-denim-shorts 2026-10-07T07:10:28-04:00 daily https://www.primary.com/en-ca/collections/kids-pajamas-family-matching-pajamas-in-lucky-clovers 2026-09-14T10:54:29-04:00 daily https://www.primary.com/en-ca/collections/kids-bottoms-jeans-denim 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/kids-shorts-skirts-french-terry-shorts 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/kids-socks-underwear-underwear 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/kids-shorts-skirts-active-shorts 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/kids-swim 2026-09-14T10:54:29-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header_KidsSwim.png?v=1711635573 [collection:kids-swim] Kids Swim 2 children standing in a row smiling wearing our new swim collection https://www.primary.com/en-ca/collections/kids-socks-underwear-tights 2026-10-07T07:10:24-04:00 daily https://www.primary.com/en-ca/collections/kids-tops-tees-polos 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/kids-sweaters 2026-09-14T10:54:29-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Shot_19_Douglas_Sweaters_165_V1_1.png?v=1631798175 [collection:kids-sweaters] Sweaters https://www.primary.com/en-ca/collections/kids-swim-one-pieces 2026-09-14T10:54:29-04:00 daily https://www.primary.com/en-ca/collections/kids-tops-tees-short-sleeve-tees 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/kids-socks-underwear-socks 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/kids-sweaters-crewnecks 2026-10-07T16:30:13-04:00 daily https://www.primary.com/en-ca/collections/kids-swim-rash-guards 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-baby-shorts-pants-leggings 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/kids-sweaters-cardigans 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/kids-swim-bottoms 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/kids-tops-tees-tanks 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/kids-tops-tees-t-shirt-hoodies 2026-10-07T07:10:28-04:00 daily https://www.primary.com/en-ca/collections/kids-tops-tees-shirts 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/kids-swim-matching-sets 2026-09-14T10:54:30-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-baby-rompers-dresses 2026-09-14T10:54:30-04:00 daily https://www.primary.com/en-ca/collections/kids-tops-tees-upf50-tees 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/kids-shorts-skirts-skirts 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/kids-tops-tees 2026-09-14T10:54:31-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals 2026-10-07T15:23:26-04:00 daily https://www.primary.com/en-ca/collections/kids-tops-tees-long-sleeve-tees 2026-10-07T16:32:28-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-everyday-rompers 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/kids-tops-tees-tunics-tops 2026-09-14T10:54:31-04:00 daily https://www.primary.com/en-ca/collections/kids-socks-underwear 2026-10-05T20:52:59-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Shot_17_Ellison_Douglas_Vests_047_TL_1.png?v=1711635672 [collection:kids-accessories] Socks, Tights, Underwear & Hats A grid of colorful gender neutral kids underwear, including kids boxer briefs and kids briefs. https://www.primary.com/en-ca/collections/kids-shorts-skirts 2026-09-24T14:50:15-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-baby-zip-footies 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-grown-ups-new-arrivals 2026-10-01T12:26:49-04:00 daily https://www.primary.com/en-ca/collections/kids-swim-hats-accessories 2026-10-04T07:10:00-04:00 daily https://www.primary.com/en-ca/collections/kids-shorts-skirts-all-shorts 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-baby-socks 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-kids-dresses-rompers 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-grown-up-tees 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-grown-ups-tees 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-baby-new-arrivals 2026-10-07T16:20:16-04:00 daily https://www.primary.com/en-ca/collections/kids-tops-tees-legging-tees 2026-10-07T07:10:31-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-new-legging-tees 2026-10-07T07:10:31-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-kids-new-arrivals 2026-10-07T15:21:37-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-new-leggings 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-kids-pjs 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-grown-ups-pajamas 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-baby-tees-sweatshirts 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-kids-socks-underwear 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-kids-shorts 2026-09-14T10:54:32-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Kids_Shorts-2.png?v=1710943652 [breaker:new-arrivals-kids-shorts] New Kids Shorts An image that shows 10 different shorts in various lengths in rainbow order https://www.primary.com/en-ca/collections/new-arrivals-kids-layers 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-new-socks 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-new-for-baby 2026-09-14T10:54:33-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-kids-leggings 2026-10-07T07:10:31-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-new-pajamas 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-kids-tees 2026-10-07T15:15:17-04:00 daily https://www.primary.com/en-ca/collections/sale-bottoms 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/rainbow-swim 2026-10-03T07:15:13-04:00 daily https://www.primary.com/en-ca/collections/rainbow-banner-tees-for-the-family 2026-10-07T07:10:35-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-new-shorts 2026-09-14T10:54:33-04:00 daily https://www.primary.com/en-ca/collections/rainbow-bottoms 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/rainbow 2026-09-21T16:17:40-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-underwear 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/sale-hoodies-sweatshirts 2026-10-07T16:30:13-04:00 daily https://www.primary.com/en-ca/collections/rainbow-socks-tights 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/rainbow-pajamas 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/sale-pajamas 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/rainbow-tops 2026-10-07T16:32:28-04:00 daily https://www.primary.com/en-ca/collections/sale 2026-09-14T10:54:34-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-new-tees-for-the-family 2026-09-14T10:54:34-04:00 daily https://www.primary.com/en-ca/collections/sale-tights 2026-09-14T10:54:34-04:00 daily https://www.primary.com/en-ca/collections/sale-clearance 2026-10-07T16:30:36-04:00 daily https://www.primary.com/en-ca/collections/sale-dresses-rompers 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/sale-jackets-outerwear 2026-10-07T21:45:02-04:00 daily https://www.primary.com/en-ca/collections/sale-grown-ups-sweatshirts 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/sale-just-added 2026-09-14T10:54:35-04:00 daily https://www.primary.com/en-ca/collections/sale-leggings 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-new-dresses-rompers 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/sale-swim 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-new-layers 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/sale-sweaters 2026-09-14T10:54:35-04:00 daily https://www.primary.com/en-ca/collections/sale-tops-tees 2026-10-07T16:30:57-04:00 daily https://www.primary.com/en-ca/collections/rainbow-underwear 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/sale-bodysuits 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/sale-dresses 2026-09-14T10:54:35-04:00 daily https://www.primary.com/en-ca/collections/sale-socks-underwear-accessories 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/sale-baby-rompers 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/all 2026-09-28T09:48:43-04:00 daily https://www.primary.com/en-ca/collections/all-gift-card 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/filters 2026-09-14T10:54:36-04:00 daily https://www.primary.com/en-ca/collections/masks-json 2026-09-14T10:54:36-04:00 daily https://www.primary.com/en-ca/collections/baby-all-socks-accessories 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/baby-all-dresses 2026-10-07T07:10:28-04:00 daily https://www.primary.com/en-ca/collections/baby-all-bottoms 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/baby-all-pajamas 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/baby-all-gifts-sets 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/kids-all-leggings 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/baby-all-jackets-coats-outerwear 2026-10-07T07:10:42-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Outerwear.png?v=1665087965 [breaker:baby-all-jackets-coats-outerwear] Puffers & Vests https://www.primary.com/en-ca/collections/baby-all-leggings 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/kids-all-sweaters 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/kids-all-bottoms 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/kids-all-short-sleeve-tees 2026-10-07T16:30:57-04:00 daily https://www.primary.com/en-ca/collections/baby-all-bodysuits 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/baby-all-layers-sweatshirts-tops 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/kids-all-layers-hoodies-sweatshirts 2026-10-07T16:30:13-04:00 daily https://www.primary.com/en-ca/collections/kids-all-jeans-denim 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/baby-all-swim 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/kids-all-swim 2026-10-07T07:10:49-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-ALLSWIM_2048x600_1467a86e-9e8d-43b8-8444-5fc5df2252bd.png?v=1658169317 [breaker:kids-all-swim] Swim https://www.primary.com/en-ca/collections/kids-all-shorts-skirts 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/kids-all-pajamas 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/kids-all-dresses-rompers 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/kids-all-socks-underwear 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/baby-all-rompers 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/kids-all-jackets-coats-outerwear 2026-10-07T21:45:02-04:00 daily https://www.primary.com/en-ca/collections/baby-organic-bottoms 2026-10-07T07:10:24-04:00 daily https://www.primary.com/en-ca/collections/baby-organic-footies-rompers 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/baby-organic-bodysuits 2026-09-14T10:54:38-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-tops-tees 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-swim 2026-09-14T10:54:38-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-baby-swim 2026-09-14T10:54:38-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-kids-swim 2026-09-14T10:54:38-04:00 daily https://www.primary.com/en-ca/collections/baby-all-tees 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/kids-all-long-sleeve-tees 2026-10-07T16:32:28-04:00 daily https://www.primary.com/en-ca/collections/kids-swim-tops 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/rainbow-dresses 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/all-kids-sale 2026-09-14T10:54:39-04:00 daily https://www.primary.com/en-ca/collections/baby-sale 2026-10-06T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/all-grown-ups-sale 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/all-baby-sale 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/earth-day 2026-09-14T10:54:39-04:00 daily https://www.primary.com/en-ca/collections/swim 2026-09-14T10:54:39-04:00 daily https://www.primary.com/en-ca/collections/swim-rash-guards 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/swim-tops 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/swim-bottoms 2026-10-07T07:10:42-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-13.png?v=1689083301 [breaker:swim-bottoms] Swim Bottoms 3 children hugging and walking in a line wearing solid long sleeve or short sleeve rash guards with swim trunks and goggles. https://www.primary.com/en-ca/collections/swim-hats-accessories 2026-10-05T07:11:02-04:00 daily https://www.primary.com/en-ca/collections/swim-one-pieces 2026-09-14T10:54:39-04:00 daily https://www.primary.com/en-ca/collections/kids-pajamas-printed 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-blankets-bibs 2026-09-14T10:54:40-04:00 daily https://www.primary.com/en-ca/collections/kids-shorts-skirts-gauze 2026-09-14T10:54:40-04:00 daily https://www.primary.com/en-ca/collections/shop-all-age-dresses 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/upf-50-mix-match 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/active-spring-outfits 2026-09-14T10:54:40-04:00 daily https://www.primary.com/en-ca/collections/upf-50 2026-09-14T10:54:40-04:00 daily https://www.primary.com/en-ca/collections/baby-bodysuits-tees-shorties 2026-09-14T10:54:40-04:00 daily https://www.primary.com/en-ca/collections/shop-all-age-pjs 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/all-shorts 2026-10-07T15:44:22-04:00 daily https://www.primary.com/en-ca/collections/rompers-for-all 2026-09-14T10:54:40-04:00 daily https://www.primary.com/en-ca/collections/layer-up 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/kids-all-tops-tees 2026-10-07T16:30:57-04:00 daily https://www.primary.com/en-ca/collections/kids-activewear 2026-09-14T10:54:40-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/KidsActivewear.png?v=1709224076 [collection:kids-activewear] The Active Shop Multiple styles of our StayCool activewear hanging in a rainbow order including tees, tanks, and hoodies. https://www.primary.com/en-ca/collections/kids-activewear-tops 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/kids-activewear-bottoms 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/all-baby 2026-09-14T10:54:41-04:00 daily https://www.primary.com/en-ca/collections/baby-new-baby-essentials 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/stripe-rainbow-heart-pjs 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/preview 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/grown-ups-lazy-days 2026-09-14T10:54:41-04:00 daily https://www.primary.com/en-ca/collections/baby-newborn-tops 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/baby-newborn-rompers 2026-10-05T15:25:39-04:00 daily https://www.primary.com/en-ca/collections/baby-newborn-bottoms 2026-10-07T07:10:28-04:00 daily https://www.primary.com/en-ca/collections/baby-newborn-bodysuits 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/baby-newborn 2026-09-14T10:54:41-04:00 daily https://www.primary.com/en-ca/collections/baby-newborn-pajamas 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/baby-newborn-dresses 2026-09-14T10:54:42-04:00 daily https://www.primary.com/en-ca/collections/rainbow-for-baby 2026-09-14T10:54:42-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-baby-babysuits 2026-10-07T07:10:35-04:00 daily https://www.primary.com/en-ca/collections/swing-tees-field-shorts-and-more 2026-09-14T10:54:42-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-tie-dye 2026-10-07T07:10:28-04:00 daily https://www.primary.com/en-ca/collections/watercolor-star-pjs 2026-09-14T10:54:42-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/watercolor_star.png?v=1620939702 Watercolor Star Pajamas Watercolor Star PJs https://www.primary.com/en-ca/collections/shop-all-tanks 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/kids-dresses-rompers-tank-dresses 2026-09-14T10:54:42-04:00 daily https://www.primary.com/en-ca/collections/sale-kids 2026-09-14T10:54:42-04:00 daily https://www.primary.com/en-ca/collections/sale-kids-pajamas 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/sale-kids-tops 2026-10-07T16:30:57-04:00 daily https://www.primary.com/en-ca/collections/sale-kids-bottoms 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/sale-kids-accessories 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/sale-kids-dresses 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/sale-kids-swim 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/kids-all-clearance 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/pajamas 2026-09-14T10:54:43-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/ShopAllPjs.png?v=1683568800 [collection:pajamas] PJs & Bedding Two children wearing matching short sleeve pajamas with a sunburst rainbow pattern, and pillows with rainbow star pillowcases https://www.primary.com/en-ca/collections/pajamas-family-matching 2026-09-14T10:54:43-04:00 daily https://www.primary.com/en-ca/collections/pajamas-grown-ups 2026-09-14T10:54:43-04:00 daily https://www.primary.com/en-ca/collections/pajamas-grown-ups-sale 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/grown-ups-pajamas 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/grown-ups-tees 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/baby-newborn-accessories 2026-10-07T16:29:41-04:00 daily https://www.primary.com/en-ca/collections/family-matching-printed-pajamas 2026-09-14T10:54:43-04:00 daily https://www.primary.com/en-ca/collections/solid-stripe-pajamas 2026-09-14T10:54:43-04:00 daily https://www.primary.com/en-ca/collections/the-wonder-shop 2026-09-14T10:54:43-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/plpheader_01_rainbowshop_0fdaedf3-b0dd-475e-bf02-44eded065cfc.png?v=1623770276 [collection:the-wonder-shop] Primary x The Wonder Shop https://www.primary.com/en-ca/collections/watercolor-stripes 2026-09-14T10:54:44-04:00 daily https://www.primary.com/en-ca/collections/influncer-store 2026-10-07T07:10:49-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/influencer1.png?v=1635446740 The Influencer Shop Some recent content from our wonderful influencers! https://www.primary.com/en-ca/collections/sale-baby-swim 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/sale-footies-pjs 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/grown-ups-jackets-layers 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/fall-catalog 2026-09-14T10:54:44-04:00 daily https://www.primary.com/en-ca/collections/signature 2026-09-14T10:54:44-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/DiNino-1_017_VI_2.png?v=1690467559 [collection:signature] Primary Basics A close up image of children's clothing folded and stacked in a pile in rainbow order. https://www.primary.com/en-ca/collections/page-1 2026-09-14T10:54:44-04:00 daily https://www.primary.com/en-ca/collections/page-2 2026-09-14T10:54:44-04:00 daily https://www.primary.com/en-ca/collections/page3-4 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/page6-7 2026-10-05T07:11:10-04:00 daily https://www.primary.com/en-ca/collections/page8-9 2026-09-14T10:54:44-04:00 daily https://www.primary.com/en-ca/collections/page10-11 2026-10-07T07:10:24-04:00 daily https://www.primary.com/en-ca/collections/page12-13 2026-09-14T10:54:45-04:00 daily https://www.primary.com/en-ca/collections/page14-17 2026-10-05T07:11:10-04:00 daily https://www.primary.com/en-ca/collections/page18-19 2026-10-07T07:10:35-04:00 daily https://www.primary.com/en-ca/collections/page20-21 2026-09-14T10:54:45-04:00 daily https://www.primary.com/en-ca/collections/page22-23 2026-09-14T10:54:45-04:00 daily https://www.primary.com/en-ca/collections/page24-27 2026-09-14T10:54:45-04:00 daily https://www.primary.com/en-ca/collections/page28-29 2026-10-07T07:10:35-04:00 daily https://www.primary.com/en-ca/collections/page30-31 2026-09-14T10:54:45-04:00 daily https://www.primary.com/en-ca/collections/page34-35 2026-09-14T10:54:45-04:00 daily https://www.primary.com/en-ca/collections/page36 2026-09-14T10:54:45-04:00 daily https://www.primary.com/en-ca/collections/back-to-school-outfit 2026-09-14T10:54:45-04:00 daily https://www.primary.com/en-ca/collections/back-to-school 2026-09-14T10:54:45-04:00 daily https://www.primary.com/en-ca/collections/back-to-school-tops 2026-10-07T16:32:28-04:00 daily https://www.primary.com/en-ca/collections/back-to-school-sweatshirts-and-sweaters 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/back-to-school-dresses 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/back-to-school-jackets-outerwear 2026-10-07T21:45:02-04:00 daily https://www.primary.com/en-ca/collections/back-to-school-bottoms 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/back-to-school-jeans-denim 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/test 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/sale-new 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/new-heathered-cotton-for-baby 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/back-to-school-socks-underwear 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/the-classic-tee-unified-collection 2026-10-07T07:10:24-04:00 daily https://www.primary.com/en-ca/collections/halloween 2026-09-30T10:57:25-04:00 daily https://www.primary.com/en-ca/collections/halloween-pajamas 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/halloween-dressing 2026-10-07T16:32:28-04:00 daily https://www.primary.com/en-ca/collections/diy-kids-tops-tees 2026-09-14T10:54:47-04:00 daily https://www.primary.com/en-ca/collections/promo-exclusions-everything-but-masks 2026-10-07T21:45:02-04:00 daily https://www.primary.com/en-ca/collections/signature-kids 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/signature-baby 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/pajama-tops 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/diy-kids-bottoms 2026-09-14T10:54:47-04:00 daily https://www.primary.com/en-ca/collections/pajama-bottoms 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-slim-t-shirt 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-under-short 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-long-sleeve-babysuit 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-classic-long-sleeve-t-shirt 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-zip-footie 2026-10-04T07:10:00-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-babysuit 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-french-terry-jogger 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-new-hoodie 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-slim-long-sleeve-t-shirt 2026-10-07T07:10:24-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-pj-pant 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-legging 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-long-sleeve-pj-top 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/cup-of-jo 2026-10-07T19:50:04-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/kids.png?v=1629389625 Cup of Jo https://www.primary.com/en-ca/collections/sale-1 2026-09-14T10:54:48-04:00 daily https://www.primary.com/en-ca/collections/signature-tees-for-kids 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/family-matching-new-tees 2026-09-14T10:54:48-04:00 daily https://www.primary.com/en-ca/collections/new-heathered-cotton 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/kids-jeans-restock 2026-09-14T10:54:49-04:00 daily https://www.primary.com/en-ca/collections/kids-jeans-restock-now 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/halloween-costume-basics 2026-09-30T11:09:51-04:00 daily https://www.primary.com/en-ca/collections/denim-joggers 2026-10-07T07:10:35-04:00 daily https://www.primary.com/en-ca/collections/halloween-routing-collection 2026-09-14T10:54:49-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-cozy-legging 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/kids-pajamas-tops-and-bottoms 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/kids-pajamas-footies-rompers 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/baby-mini-stripes 2026-10-07T07:10:49-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/babysuitPLP_header-5.png?v=1648590772 [breaker:mini-stripes] Mini Stripes Collection https://www.primary.com/en-ca/collections/rainbow-jackets 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/baby-rompers-sale 2026-09-14T10:54:49-04:00 daily https://www.primary.com/en-ca/collections/kids-sweaters-turtleneck 2026-09-14T10:54:49-04:00 daily https://www.primary.com/en-ca/collections/kids-sale-shorts-skirts 2026-09-14T10:54:49-04:00 daily https://www.primary.com/en-ca/collections/just-restocked-faves 2026-09-14T10:54:50-04:00 daily https://www.primary.com/en-ca/collections/just-restocked-for-kids 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/just-restocked-for-baby 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/just-restocked-for-grown-ups 2026-09-25T07:12:22-04:00 daily https://www.primary.com/en-ca/collections/fall-rainbow-leggings 2026-09-14T10:54:50-04:00 daily https://www.primary.com/en-ca/collections/baby-skirts 2026-09-14T10:54:50-04:00 daily https://www.primary.com/en-ca/collections/kids-all-signature 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/puffers-jackets 2026-10-07T17:25:04-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-2.png?v=1691526826 [breaker:all-lightwight-puffers-jackets] Lightweight Puffers 10 lightweight puffer jackets hanging on rack, arranged in rainbow order. https://www.primary.com/en-ca/collections/just-restocked-puffers 2026-10-06T07:10:07-04:00 daily https://www.primary.com/en-ca/collections/tunic-length-tees-sweatshirts 2026-10-06T07:10:39-04:00 daily https://www.primary.com/en-ca/collections/halloween-sale 2026-10-05T07:11:06-04:00 daily https://www.primary.com/en-ca/collections/baby-cozy 2026-10-07T07:10:49-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLPHeader_Baby_Cozy.jpg?v=1696857739 [ARCHIVE] [breaker:baby-cozy] Baby Cozy A young baby sitting upright, wearing a spruce color zip up cozy fleece jacket https://www.primary.com/en-ca/collections/kids-cozy 2026-10-07T21:45:02-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/KidsCozy.png?v=1696857692 [ARCHIVE] [breaker:kids-cozy] Kids Cozy A young child wearing a pomegranate color zip up hoodie with a cozy fleece lined hood. https://www.primary.com/en-ca/collections/halloween-leggings-printed 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-jackets 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-kids-jackets 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-baby-jackets 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/kids-cozy-leggings 2026-10-07T17:25:04-04:00 daily https://www.primary.com/en-ca/collections/kids-active-leggings 2026-10-07T07:10:31-04:00 daily https://www.primary.com/en-ca/collections/baby-long-sleeve-bodysuits 2026-10-07T07:10:35-04:00 daily https://www.primary.com/en-ca/collections/baby-short-sleeve-bodysuits 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/baby-short-sleeve-tees 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-favorites 2026-10-07T21:45:02-04:00 daily https://www.primary.com/en-ca/collections/cozy-shop 2026-09-21T16:30:32-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-grown-ups-layers 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/family-matching-pajamas 2026-09-14T10:54:52-04:00 daily https://www.primary.com/en-ca/collections/family-matching-layers 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/holiday-catalog 2026-09-14T10:54:52-04:00 daily https://www.primary.com/en-ca/collections/page1-2-cozy-bright 2026-09-14T10:54:52-04:00 daily https://www.primary.com/en-ca/collections/page4-7-holiday-your-way 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/page8-9-shine-bright 2026-09-14T10:54:52-04:00 daily https://www.primary.com/en-ca/collections/teddy-fleece 2026-10-07T07:10:28-04:00 daily https://www.primary.com/en-ca/collections/page12-13-dressed-up 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/page14-15-leggings-are-for-everyone 2026-10-07T07:10:28-04:00 daily https://www.primary.com/en-ca/collections/page16-17-cozy-layers-are-calling 2026-09-14T10:54:52-04:00 daily https://www.primary.com/en-ca/collections/page18-20-bundle-up 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/page21-gift-in-color 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/mega-family-puffer-in-rainbow-stripe 2026-10-07T07:10:35-04:00 daily https://www.primary.com/en-ca/collections/holiday 2026-09-14T10:54:53-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Holiday_PJ_PLP_header.png?v=1634075742 Looking for Holiday Styles? https://www.primary.com/en-ca/collections/holiday-kids-dressed-up 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/holiday-baby-dressed-up 2026-10-07T07:10:49-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Dressed-Upish_baby.png?v=1664817642 [ARCHIVE] [breaker:Holiday-Baby-Dressed-Up] Baby Dressed Up-ish https://www.primary.com/en-ca/collections/holiday-shop-dressed-up 2026-09-14T10:54:53-04:00 daily https://www.primary.com/en-ca/collections/holiday-stocking-stuffers 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/mega-family-puffer-in-solid 2026-09-14T10:54:53-04:00 daily https://www.primary.com/en-ca/collections/mega-family-pjs-in-navy-fairisle 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/mega-family-pjs-in-rainbow-stripe 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/mega-family-pjs-in-fleece-star 2026-10-07T07:10:24-04:00 daily https://www.primary.com/en-ca/collections/mega-family-puffer-vest-in-solid 2026-09-14T10:54:53-04:00 daily https://www.primary.com/en-ca/collections/mega-family-puffer-in-navy-star 2026-09-14T10:54:53-04:00 daily https://www.primary.com/en-ca/collections/mega-family-pjs-in-stripes-and-solids 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/mega-family-pjs-in-chevron 2026-09-14T10:54:54-04:00 daily https://www.primary.com/en-ca/collections/mega-family-pjs-in-ivory-fairisle 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/mega-family-pjs-in-snowflake-stars 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/mega-family-pjs-in-tree-print 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/family-matching-pjs-and-puffers-t1 2026-09-14T10:54:54-04:00 daily https://www.primary.com/en-ca/collections/teddy-lined-fleece 2026-10-07T07:10:28-04:00 daily https://www.primary.com/en-ca/collections/family-matching-pjs-editorial 2026-10-01T09:28:40-04:00 daily https://www.primary.com/en-ca/collections/family-pjs-fair-isle-ivory-and-navy 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/family-matching-pjs-singles 2026-09-14T10:54:54-04:00 daily https://www.primary.com/en-ca/collections/family-matching-puffers-t1 2026-10-07T07:10:35-04:00 daily https://www.primary.com/en-ca/collections/family-pjs-in-tree-print 2026-10-04T07:09:44-04:00 daily https://www.primary.com/en-ca/collections/family-pjs-in-fleece-star 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/matching-family-pjs 2026-09-14T10:54:55-04:00 daily https://www.primary.com/en-ca/collections/mega-family-pjs-in-cherry 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/mega-family-pjs-in-spruce 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/mega-family-pjs-in-rainbow 2026-10-07T07:10:35-04:00 daily https://www.primary.com/en-ca/collections/mega-family-pjs-in-ivory-rainbow-stripe 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/mega-family-pjs-in-navy 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/pet 2026-09-14T10:54:55-04:00 daily https://www.primary.com/en-ca/collections/pet-pajamas 2026-09-14T10:54:55-04:00 daily https://www.primary.com/en-ca/collections/kids-cozy-sale 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/grown-ups-cozy 2026-09-16T13:10:30-04:00 daily https://www.primary.com/en-ca/collections/baby-cozy-sale 2026-09-14T10:54:55-04:00 daily https://www.primary.com/en-ca/collections/cozy-sale 2026-09-14T10:54:55-04:00 daily https://www.primary.com/en-ca/collections/sale-cozy 2026-09-14T10:54:55-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header.jpg?v=1637617933 [Collection:cozy-sale-Cyber] December Deals https://www.primary.com/en-ca/collections/rainbow-gift-guide-kids 2026-10-07T17:25:04-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Dress_Rompers_11b5b0cb-44ea-49c5-b0de-d329ae189e6c.png?v=1668708874 [breaker: rainbow-gift-guide-kids] Gifts for Kids https://www.primary.com/en-ca/collections/stocking-stuffers 2026-10-06T14:54:15-04:00 daily https://www.primary.com/en-ca/collections/all-hats-gloves 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/stocking-stuffers-baby-essentials 2026-10-06T07:10:16-04:00 daily https://www.primary.com/en-ca/collections/cozy-sale-clearance 2026-09-28T07:09:43-04:00 daily https://www.primary.com/en-ca/collections/rainbow-gift-guide-baby 2026-10-07T07:10:42-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Dress_Rompers_7b292171-4bd7-4cc5-97e4-2ee9eb9d0391.png?v=1668711968 [breaker: rainbow-gift-guide-baby] Gifts for Babies https://www.primary.com/en-ca/collections/rainbow-gift-guide 2026-09-14T10:54:56-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Dress_Rompers_a0f2529b-494f-4d31-87ea-c29e07787785.png?v=1668703386 [Collection:holiday-raibow-gift-guide] Gifts by Recipient https://www.primary.com/en-ca/collections/rainbow-gift-guide-pet 2026-10-07T07:10:49-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Dress_Rompers_98be1127-4ff5-4c08-83b7-69fbfbb88c73.png?v=1668712347 [breaker: rainbow-gift-guide-pet] Gifts for Pets https://www.primary.com/en-ca/collections/rainbow-gift-guide-grown-ups 2026-10-07T07:10:45-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Dress_Rompers_29ab7819-139f-4a30-8675-7fbe6ea4080a.png?v=1668712311 [breaker: rainbow-gift-guide-grown-ups] Gifts for Adults https://www.primary.com/en-ca/collections/sale-baby 2026-09-14T10:54:56-04:00 daily https://www.primary.com/en-ca/collections/sale-baby-tops 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/sale-baby-sweaters-sweatshirts 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/sale-baby-bottoms 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/sale-baby-footies-pajamas 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/sale-baby-dresses 2026-10-07T07:10:28-04:00 daily https://www.primary.com/en-ca/collections/sale-baby-accessories 2026-10-07T16:29:41-04:00 daily https://www.primary.com/en-ca/collections/holiday-shop 2026-10-07T09:45:54-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Header_Holiday_Shop.jpg?v=1702565931 [collection: holiday-Shop] Holiday Shop https://www.primary.com/en-ca/collections/family-pajamas 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/sale-kids-sweaters-sweatshirts 2026-10-07T16:30:13-04:00 daily https://www.primary.com/en-ca/collections/family-pjs-in-triange-trees 2026-09-14T10:54:57-04:00 daily https://www.primary.com/en-ca/collections/family-pjs-in-fair-isle 2026-09-28T07:09:30-04:00 daily https://www.primary.com/en-ca/collections/family-matching-puffers 2026-10-07T17:25:04-04:00 daily https://www.primary.com/en-ca/collections/family-matching-rainbow-puffers 2026-10-07T07:10:35-04:00 daily https://www.primary.com/en-ca/collections/family-matching-hoodies-sweatshirts 2026-10-07T07:10:24-04:00 daily https://www.primary.com/en-ca/collections/family-pjs-in-chevron 2026-09-14T10:54:57-04:00 daily https://www.primary.com/en-ca/collections/family-pjs-in-snowflake-stars 2026-09-14T10:54:58-04:00 daily https://www.primary.com/en-ca/collections/grown-ups-sweats 2026-09-14T10:54:58-04:00 daily https://www.primary.com/en-ca/collections/pet-jackets-hoodies 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/kids-masks 2026-09-14T10:54:58-04:00 daily https://www.primary.com/en-ca/collections/pet-pjs 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/grown-ups-tops 2026-09-14T10:54:58-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-Tees.png?v=1712776390 [collection:grown-ups-tees] Adult Tees 3 grown-ups standing in a row wearing a solid tees https://www.primary.com/en-ca/collections/grown-ups-sale-tees 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/mega-family-pjs-in-fairisle 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/family-matching-pjs-cozy-sale-holiday-pjs 2026-09-14T10:54:58-04:00 daily https://www.primary.com/en-ca/collections/sale-baby-jackets 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/sale-kids-jackets 2026-10-07T21:45:02-04:00 daily https://www.primary.com/en-ca/collections/french-terry-stars 2026-10-03T07:15:12-04:00 daily https://www.primary.com/en-ca/collections/mega-family-pjs-in-polar-bear 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/cyber-sale-dresses 2026-09-14T10:54:59-04:00 daily https://www.primary.com/en-ca/collections/baby-50-off-bestsellers 2026-09-14T10:54:59-04:00 daily https://www.primary.com/en-ca/collections/baby-all-cyber-sale 2026-09-14T10:54:59-04:00 daily https://www.primary.com/en-ca/collections/family-matching-rainbow-stripe-pajamas 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/all-leggings-1 2026-10-07T19:50:04-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Shop_All_Kids-3.jpg?v=1661364648 Leggings for Kids & Baby https://www.primary.com/en-ca/collections/stocking-stuffers-clothing 2026-09-14T10:54:59-04:00 daily https://www.primary.com/en-ca/collections/grown-ups-sale 2026-09-14T10:54:59-04:00 daily https://www.primary.com/en-ca/collections/grown-ups-sale-puffers 2026-10-07T07:10:35-04:00 daily https://www.primary.com/en-ca/collections/sale-pet 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/rarely-discounted-2021 2026-10-04T07:09:48-04:00 daily https://www.primary.com/en-ca/collections/rarely-discounted-baby-2021 2026-10-04T07:09:48-04:00 daily https://www.primary.com/en-ca/collections/rarely-discounted-kids-2021 2026-09-29T07:09:03-04:00 daily https://www.primary.com/en-ca/collections/holiday-dressed-up-ish 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/all-gloves-mittens 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/heart-shop 2026-09-14T10:55:00-04:00 daily https://www.primary.com/en-ca/collections/heart-tops 2026-10-06T07:10:21-04:00 daily https://www.primary.com/en-ca/collections/heart-bodysuits 2026-09-14T10:55:00-04:00 daily https://www.primary.com/en-ca/collections/heart-bottoms 2026-10-07T07:10:28-04:00 daily https://www.primary.com/en-ca/collections/heart-accessories 2026-10-07T07:10:28-04:00 daily https://www.primary.com/en-ca/collections/heart-sweatshirts 2026-10-07T16:30:13-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-holiday 2026-09-14T10:55:00-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-all-kids 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-all-baby 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/rainbow-star 2026-09-14T10:55:00-04:00 daily https://www.primary.com/en-ca/collections/saint-patricks-day 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/blue-and-green-heart-pajamas 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/puffers-jackets-notify-me 2026-10-07T17:25:04-04:00 daily https://www.primary.com/en-ca/collections/mega-kids-bedding 2026-09-14T10:55:01-04:00 daily https://www.primary.com/en-ca/collections/mega-baby-bedding 2026-10-06T07:10:29-04:00 daily https://www.primary.com/en-ca/collections/family-fleece-pajamas 2026-09-14T10:55:01-04:00 daily https://www.primary.com/en-ca/collections/fleece-pajamas 2026-10-07T07:10:35-04:00 daily https://www.primary.com/en-ca/collections/family-pajamas-stripe-solids 2026-09-14T10:55:01-04:00 daily https://www.primary.com/en-ca/collections/bedding 2026-09-14T10:55:01-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header_2.png?v=1703001182 [collection] Bedding & Blankets A stack of pillows, sheets, and quilts. https://www.primary.com/en-ca/collections/bedding-pajamas 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-bike-short 2026-10-07T07:10:24-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-organic-baby-pant 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-short-sleeve-pj-top 2026-10-04T07:09:52-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-capri-legging 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-mens-slub-crew-tee 2026-09-14T10:55:02-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-new-zip-romper 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-pj-short 2026-09-27T07:10:25-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-tank 2026-09-28T07:09:24-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-polo 2026-10-07T07:10:35-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-womens-slub-v-neck-tee 2026-09-25T07:12:22-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-new-perfect-pocket-dress 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/unified-product-ft-crewneck-sweatshirt 2026-09-14T10:55:02-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-stripe-pj-pant 2026-09-14T10:55:02-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-ls-stripe-pj-top 2026-09-28T07:09:40-04:00 daily https://www.primary.com/en-ca/collections/new-bedding 2026-09-14T10:55:02-04:00 daily https://www.primary.com/en-ca/collections/baby-bedding-pajamas 2026-09-14T10:55:03-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header_63ceeff6-4993-493b-b7c6-eea9ef049cf1.png?v=1676565566 [collection:baby-bedding] All Bedding A baby crib draped with different rainbow Primary baby quilts, and a young baby sitting at the foot of crib https://www.primary.com/en-ca/collections/baby-bedding-matching-pjs 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/kids-bedding-matching-pjs 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/kids-bedding-pajamas 2026-09-14T10:55:03-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header_c5c9f7bf-2695-434b-af9a-abcfc2446351.png?v=1722277820 [collection:kids-bedding] All Bedding A stack of quilts, pillows and sheets showing the different prints of our bedding collection. https://www.primary.com/en-ca/collections/baby-saint-patricks-day 2026-10-02T07:10:34-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-StPaddys.png?v=1644960240 [ARCHIVE] [Breaker-baby-Saint-Patrick's-Day] St. Paddy's Day https://www.primary.com/en-ca/collections/new-saint-patricks-day 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/baby-legging-tees 2026-09-14T10:55:03-04:00 daily https://www.primary.com/en-ca/collections/baby-tee-shop 2026-09-14T10:55:03-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Teeshop.png?v=1716213734 [collection:baby-tops-tees] Tops & Tees A baby sitting upright wearing our graphic sunflower tee paired with our baby boardwalk short. https://www.primary.com/en-ca/collections/clearance-22-leggings 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/clearance-22-tops 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/clearance-22-grown-ups 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/clearance-22-pants 2026-10-07T16:31:08-04:00 daily https://www.primary.com/en-ca/collections/clearance-22-dresses 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/clearance-22 2026-09-14T10:55:04-04:00 daily https://www.primary.com/en-ca/collections/clearance-22-accessories 2026-10-07T16:29:41-04:00 daily https://www.primary.com/en-ca/collections/clearance-22-pjs 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/clearance-22-puffers 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/clearance-22-pets 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/clearance-22-footies-pjs 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/saint-patricks-day-rainbow 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/st-paddy-day 2026-09-14T10:55:04-04:00 daily https://www.primary.com/en-ca/collections/saint-patricks-greens 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/clearance-22-swim 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/clearance-22-featured 2026-09-14T10:55:04-04:00 daily https://www.primary.com/en-ca/collections/leggings-and-legging-tees 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/legging-tees-legging 2026-09-14T10:55:05-04:00 daily https://www.primary.com/en-ca/collections/sale-kids-legging 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/ff22-inclusions 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/family-matching-rainbow-prism-heart-tees 2026-09-14T10:55:05-04:00 daily https://www.primary.com/en-ca/collections/spring-catalog 2026-09-14T10:55:05-04:00 daily https://www.primary.com/en-ca/collections/spring-catalog-page1 2026-10-05T07:11:02-04:00 daily https://www.primary.com/en-ca/collections/spring-catalog-pages4-9 2026-10-04T07:09:52-04:00 daily https://www.primary.com/en-ca/collections/spring-catalog-page10-11 2026-09-14T10:55:05-04:00 daily https://www.primary.com/en-ca/collections/spring-catalog-page12-13 2026-09-14T10:55:05-04:00 daily https://www.primary.com/en-ca/collections/spring-catalog-page18-21 2026-09-14T10:55:05-04:00 daily https://www.primary.com/en-ca/collections/spring-catalog-page22-23 2026-09-14T10:55:05-04:00 daily https://www.primary.com/en-ca/collections/spring-catalog-page24-25 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/spring-catalog-page26-27 2026-10-07T07:10:24-04:00 daily https://www.primary.com/en-ca/collections/spring-catalog-page28-29 2026-09-14T10:55:06-04:00 daily https://www.primary.com/en-ca/collections/spring-catalog-page30-31 2026-10-07T07:10:35-04:00 daily https://www.primary.com/en-ca/collections/spring-catalog-page34-35 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/family-matching-lightweight-sweats 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/sale-tops-sees 2026-09-14T10:55:06-04:00 daily https://www.primary.com/en-ca/collections/kids-graphic-tees 2026-10-07T16:32:28-04:00 daily https://www.primary.com/en-ca/collections/kids-graphic-legging-tees 2026-09-14T10:55:06-04:00 daily https://www.primary.com/en-ca/collections/baby-graphic-tees-bodysuits 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/all-graphic-tees 2026-09-14T10:55:06-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Header_Graphic_shop.png?v=1711635916 [collection:all-graphic-tees] Graphic Tees A grid of 15 graphic tees neatly folded in a 5 by 3 layout. https://www.primary.com/en-ca/collections/mega-camp-active 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/back-to-school-outfits 2026-09-14T10:55:06-04:00 daily https://www.primary.com/en-ca/collections/baby-sleep-rompers 2026-10-07T07:10:35-04:00 daily https://www.primary.com/en-ca/collections/baby-all-bloomers 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/camp 2026-09-14T10:55:07-04:00 daily https://www.primary.com/en-ca/collections/camp-outfits 2026-09-14T10:55:07-04:00 daily https://www.primary.com/en-ca/collections/camp-active 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/camp-tees 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/family-matching-lounge 2026-09-14T10:55:07-04:00 daily https://www.primary.com/en-ca/collections/camp-tanks 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/camp-dressed-up 2026-10-07T07:10:35-04:00 daily https://www.primary.com/en-ca/collections/camp-shorts 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/camp-layers 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/spring-must-haves 2026-09-14T10:55:08-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-active 2026-10-07T07:10:31-04:00 daily https://www.primary.com/en-ca/collections/camp-dresses-rompers 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/camp-pajamas 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/camp-bottoms 2026-09-14T10:55:08-04:00 daily https://www.primary.com/en-ca/collections/camp-swim 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/mega-camp-graphic-tee 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/mega-camp-pocket-tank 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/mega-camp-bike-short 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/mega-camp-polos 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/mega-camp-tie-dye 2026-09-28T07:09:40-04:00 daily https://www.primary.com/en-ca/collections/mega-camp-layers 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/mega-camp-dresses 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/mega-camp-swim 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/mega-camp-signature 2026-10-07T16:30:57-04:00 daily https://www.primary.com/en-ca/collections/mega-camp-gingham 2026-10-07T07:10:35-04:00 daily https://www.primary.com/en-ca/collections/mega-camp-pajamas 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/mega-camp-underwear 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/mega-camp-socks 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-gingham 2026-09-14T10:55:09-04:00 daily https://www.primary.com/en-ca/collections/grown-ups-lounge 2026-09-14T10:55:09-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-9.png?v=1651692536 [ARCHIVE] [breaker:Grown-ups-lounge] Adult Lounge https://www.primary.com/en-ca/collections/family-matching-tie-dye 2026-09-14T10:55:10-04:00 daily https://www.primary.com/en-ca/collections/all-pjs 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/all-shorts-bloomers 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/mega-baby-bundle-stripes-and-solids 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/kids-loungewear-styes 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/baby-summer 2026-09-14T10:55:10-04:00 daily https://www.primary.com/en-ca/collections/swim-tops-and-rash-guards 2026-09-14T10:55:10-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-12.png?v=1711635844 [collection:swim-rash-guards] Rash Guards & Tops An image showing our one-piece rash guards in a beautiful rainbow array. https://www.primary.com/en-ca/collections/mega-baby-bundle-rainbow-stripes 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/kids-sleeveless-dresses 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/mega-camp-legging-legging-tees 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/camp-leggings-tees 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/kids-loungewear 2026-09-14T10:55:10-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-2_46f99551-c668-4c7a-b07b-94c7215edff1.png?v=1651679012 [collection:kids-lounge] Kids Lounge https://www.primary.com/en-ca/collections/mega-good-inside 2026-09-14T10:55:11-04:00 daily https://www.primary.com/en-ca/collections/all-primary 2026-10-07T21:45:02-04:00 daily https://www.primary.com/en-ca/collections/baby-under-shorts-bloomers 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/baby-organic-accessories 2026-10-07T07:10:35-04:00 daily https://www.primary.com/en-ca/collections/kids-organic-pajamas 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/organic-shop 2026-09-15T12:01:14-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/babysuitPLP_header-5_0ee9f0d8-e5bb-44eb-9546-22ebf1c73bcb.png?v=1650403489 [collection:all-organic] Organic Shop https://www.primary.com/en-ca/collections/organic-dresses 2026-09-14T10:55:11-04:00 daily https://www.primary.com/en-ca/collections/organic-tops 2026-09-28T07:09:24-04:00 daily https://www.primary.com/en-ca/collections/camp-essentials 2026-09-14T10:55:11-04:00 daily https://www.primary.com/en-ca/collections/mega-baby-bundle-rainbow-hearts 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/kids-shorts-lounge 2026-09-14T10:55:11-04:00 daily https://www.primary.com/en-ca/collections/mega-baby-bundle-rainbow-hearts-mini-stripe 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/mega-baby-bundle-babysuit 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/mega-baby-bundle-first-outfit 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/gifting 2026-09-14T10:55:12-04:00 daily https://www.primary.com/en-ca/collections/family-matching-rainbow-star-tees 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/dresses-under-shorts-kids 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/dresses-under-short 2026-09-14T10:55:12-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Dress_PLP_d056a6a7-3342-4ac8-8f37-0e10b9a1d0ca.png?v=1712063971 [collection:sale-dresses] Sale Dresses, Baby Rompers, and Under Shorts An image showing 12 different dresses in a rainbow order https://www.primary.com/en-ca/collections/dresses-under-short-baby 2026-10-07T16:30:36-04:00 daily https://www.primary.com/en-ca/collections/baby-sleep-sack-accessories 2026-09-14T10:55:12-04:00 daily https://www.primary.com/en-ca/collections/baby-swaddle-blanket-accessories 2026-09-14T10:55:12-04:00 daily https://www.primary.com/en-ca/collections/baby-layette 2026-09-14T10:55:12-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-7.png?v=1651692732 [collection:baby-layette] Baby Sleep Sacks & Blankets https://www.primary.com/en-ca/collections/our-favorite-gifts 2026-09-14T10:55:12-04:00 daily https://www.primary.com/en-ca/collections/family-matching-tie-dye-new 2026-09-14T10:55:12-04:00 daily https://www.primary.com/en-ca/collections/all-tie-dye 2026-09-14T10:55:12-04:00 daily https://www.primary.com/en-ca/collections/all-under-shorts 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-gauze 2026-09-14T10:55:13-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-layette 2026-09-14T10:55:13-04:00 daily https://www.primary.com/en-ca/collections/summer 2026-09-14T10:55:13-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-11.png?v=1652276034 [collection:Summer] Summer Must-Haves https://www.primary.com/en-ca/collections/kids-dresses-sale 2026-09-14T10:55:13-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Dress_PLP_d4bf0977-e767-49f3-a674-ea12c8e105e6.png?v=1712583311 [collection:kids-dresses-sale] Kids Dresses https://www.primary.com/en-ca/collections/baby-dresses-sale 2026-09-14T10:55:13-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/30_Off_All_Baby_Dresses_Rompers.png?v=1712063181 [collection:baby-dresses-sale] Baby Dresses & Rompers 2 babies sitting on the ground wearing a yellow dress and blue stripe romper https://www.primary.com/en-ca/collections/mega-signature-ss-tees 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/mega-baby-bundle-sleep-set 2026-09-14T10:55:13-04:00 daily https://www.primary.com/en-ca/collections/mega-baby-bundle-starter-set 2026-10-02T07:10:39-04:00 daily https://www.primary.com/en-ca/collections/all-tees-tanks 2026-09-14T10:55:13-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/TeesTanks_All_1.png?v=1677769302 [collection:tees-tanks] Tees & Tanks 10 different kids t-shirts in arainbow of colors, with graphics on them, including hearts, rainbows, lightning bolts and stars. https://www.primary.com/en-ca/collections/family-matching-sale 2026-09-14T10:55:13-04:00 daily https://www.primary.com/en-ca/collections/family-matching-lounge-tanks 2026-09-14T10:55:14-04:00 daily https://www.primary.com/en-ca/collections/baby-essential 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/watercolor-waves 2026-09-14T10:55:14-04:00 daily https://www.primary.com/en-ca/collections/cut-out-dots 2026-09-22T07:09:07-04:00 daily https://www.primary.com/en-ca/collections/ombre-rainbow 2026-09-14T10:55:14-04:00 daily https://www.primary.com/en-ca/collections/tie-dye-print 2026-10-06T07:10:29-04:00 daily https://www.primary.com/en-ca/collections/artful-prints 2026-09-14T10:55:14-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-14.png?v=1653403366 [collections:Artful-prints] The Shapes of Summer https://www.primary.com/en-ca/collections/clearance-rompers-bodysuits 2026-10-07T16:30:36-04:00 daily https://www.primary.com/en-ca/collections/mega-baby-under-30-babysuit 2026-09-14T10:55:14-04:00 daily https://www.primary.com/en-ca/collections/gifting-under-30 2026-09-14T10:55:14-04:00 daily https://www.primary.com/en-ca/collections/gifting-under-50 2026-09-14T10:55:14-04:00 daily https://www.primary.com/en-ca/collections/gifting-under-75 2026-09-14T10:55:14-04:00 daily https://www.primary.com/en-ca/collections/mega-baby-under-30-romper-hat 2026-10-06T07:10:21-04:00 daily https://www.primary.com/en-ca/collections/mega-baby-under-30-footie-hat 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/mega-baby-under-50-footie-bib-blanket 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/mega-baby-under-50-swim 2026-10-05T07:11:02-04:00 daily https://www.primary.com/en-ca/collections/mega-baby-under-50-first-outfit 2026-09-14T10:55:15-04:00 daily https://www.primary.com/en-ca/collections/mega-baby-under-75-footie-sleep-sack 2026-09-14T10:55:15-04:00 daily https://www.primary.com/en-ca/collections/mega-baby-under-75-swim 2026-10-05T07:11:02-04:00 daily https://www.primary.com/en-ca/collections/baby-clearance 2026-09-21T09:43:20-04:00 daily https://www.primary.com/en-ca/collections/signature-styles-baby 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/all-25off-promo 2026-09-14T10:55:15-04:00 daily https://www.primary.com/en-ca/collections/under-10 2026-10-05T07:11:14-04:00 daily https://www.primary.com/en-ca/collections/sale-kids-featured-styles 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/sale-baby-featured-styles 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/rainbow-baby-tops-babysuits 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/rainbow-baby-pjs 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/rainbow-kids-dresses-rompers 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/rainbow-kids-tops 2026-10-07T16:32:28-04:00 daily https://www.primary.com/en-ca/collections/rainbow-baby-swim 2026-09-28T09:19:51-04:00 daily https://www.primary.com/en-ca/collections/rainbow-kids-pjs 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/rainbow-kids-bottoms 2026-10-07T07:10:31-04:00 daily https://www.primary.com/en-ca/collections/rainbow-baby-accessories 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/rainbow-baby-dresses-rompers 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/rainbow-kids-accessories 2026-10-07T07:10:49-04:00 daily 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daily https://www.primary.com/en-ca/collections/unified-product-ls-perfect-pocket-dress 2026-09-14T10:55:17-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-fleece-legging 2026-10-07T17:25:04-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-long-sleeve-tunic 2026-09-14T10:55:17-04:00 daily https://www.primary.com/en-ca/collections/unified-product-ls-slub-pocket-tee 2026-10-07T07:10:24-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-cozy-hoodie 2026-09-14T10:55:18-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-fleece-crew-sweatshirt 2026-09-14T10:55:18-04:00 daily https://www.primary.com/en-ca/collections/baby-footies-pjs 2026-10-07T07:10:49-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/SHOP-collections-babyfooties.png?v=1658856365 Baby Footies & PJs https://www.primary.com/en-ca/collections/new-arrivals-kids-pants-joggers 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-shorts-pants-leggings 2026-09-14T10:55:18-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-socks 2026-10-03T07:15:12-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-tees-sweatshirts 2026-09-14T10:55:18-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-tees 2026-09-14T10:55:18-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-babysuits 2026-10-02T07:10:17-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-layers 2026-09-14T10:55:18-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-dresses-rompers 2026-09-14T10:55:18-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-leggings 2026-09-14T10:55:18-04:00 daily https://www.primary.com/en-ca/collections/new-arrivals-rompers-dresses 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/rainbow-tees-family-matching 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/heathered-tees-rompers 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/baby-newborn-sets 2026-09-14T10:55:19-04:00 daily https://www.primary.com/en-ca/collections/mega-bts-active 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/mega-bts-tees-jeans 2026-10-07T16:32:28-04:00 daily https://www.primary.com/en-ca/collections/mega-bts-tunics-leggings 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/signature-tops 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/signature-bottoms 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/signature-pajamas 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/signature-bodysuits 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/grown-ups-puffers 2026-10-07T07:10:35-04:00 daily https://www.primary.com/en-ca/collections/kids-polos 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/kids-back-to-school-uniform 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/kids-polo-uniform 2026-09-14T10:55:20-04:00 daily https://www.primary.com/en-ca/collections/the-kids-jogger 2026-10-07T19:50:04-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Shop_All_Kids-1.jpg?v=1661364424 [ARCHIVE] [breaker:kids-Jogger] The Jogger https://www.primary.com/en-ca/collections/organic-pajamas-footies 2026-09-14T10:55:20-04:00 daily https://www.primary.com/en-ca/collections/all-socks 2026-10-07T16:29:41-04:00 daily https://www.primary.com/en-ca/collections/star-pajamas 2026-09-14T10:55:20-04:00 daily https://www.primary.com/en-ca/collections/organic-baby-basics 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/mega-bts-dresses-cardi 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/mega-bts-sweatshirts-joggers 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/mega-bts-polos-chinos 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/baby-jackets-teddy 2026-10-07T07:10:28-04:00 daily https://www.primary.com/en-ca/collections/kids-zip-hoodies 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/kids-activewear-hoodies 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/mega-watercolor-waves-pj 2026-09-14T10:55:20-04:00 daily https://www.primary.com/en-ca/collections/kids-capri-legging 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/kids-ps-rainbow 2026-09-14T10:55:21-04:00 daily https://www.primary.com/en-ca/collections/halloween-colors-black-white 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/all-bedding 2026-10-06T07:10:29-04:00 daily https://www.primary.com/en-ca/collections/diy-mega-costume-wednesday-addams 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/kids-jeans-denim-jacket 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/tops-tees-sale 2026-09-14T10:55:21-04:00 daily https://www.primary.com/en-ca/collections/grown-ups-tees-sweatshirts 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/sale-kids-tops-tees-sweatshirts 2026-09-14T10:55:21-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header_1.png?v=1663334680 [collection:sale-kids-tops-tees-sweatshirts] Sweatshirts & Sweaters https://www.primary.com/en-ca/collections/sale-baby-bodysuits-tees 2026-09-14T10:55:21-04:00 daily https://www.primary.com/en-ca/collections/sale-featured-styles 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/sale-grown-up-tees-sweatshirts 2026-09-14T10:55:21-04:00 daily https://www.primary.com/en-ca/collections/diy-mega-costume-bluey-bingo 2026-10-07T19:50:04-04:00 daily 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https://www.primary.com/en-ca/collections/grown-ups-crewneck-sweatshirts 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/grown-ups-joggers 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/grown-ups-all-sweatshirts 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/baby-zip-footie-pj 2026-10-07T07:10:45-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Footies_Pajamas.png?v=1663775571 [breaker:baby-zip-footie-pj-exposed-colors] Organic Zip Footies https://www.primary.com/en-ca/collections/baby-sale-legging-tops 2026-09-14T10:55:23-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Header_Baby.jpg?v=1680196459 [collection:baby-legging-tees] Sale Baby Leggings https://www.primary.com/en-ca/collections/leggings-shop 2026-09-14T10:55:23-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Legging_Shop.png?v=1759771552 [collection:leggings-shop-all] Leggings Shop https://www.primary.com/en-ca/collections/sale-all-legging-pants 2026-09-14T10:55:24-04:00 daily https://www.primary.com/en-ca/collections/mega-zip-fooite 2026-09-14T10:55:24-04:00 daily https://www.primary.com/en-ca/collections/top-20-costume-basics 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/all-puffers-jackets 2026-10-07T11:06:11-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header-2.webp?v=1722524491 [collection:all-puffers-jackets-puffer-shop] 30% Off Puffers & Outerwear 13 lightweight puffer jackets hanging on rack, arranged in rainbow order. https://www.primary.com/en-ca/collections/parka-puffer-jackets 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/heart-bedding 2026-10-06T07:10:29-04:00 daily https://www.primary.com/en-ca/collections/diy-mega-costume-harry-styles 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/diy-mega-costume-clouds-rainbow-sun 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https://www.primary.com/en-ca/collections/2022-holiday-pajamas-by-print 2026-10-07T07:10:35-04:00 daily https://www.primary.com/en-ca/collections/2022-holiday-family-pjs 2026-09-14T10:55:25-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Holiday_PJ_PLP_header_44dec1d7-4871-4b7f-8298-2ae083372bde.png?v=1666029723 [collection:2022-holiday-family-pjs] Holiday PJs https://www.primary.com/en-ca/collections/mega-family-pjs-candy-trees 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/mega-family-pjs-polar-pals 2026-10-04T07:10:05-04:00 daily https://www.primary.com/en-ca/collections/mega-family-pjs-plaid 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/mega-family-pjs-so-many-stripes 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/mega-family-pjs-penguin 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/pajamas-stripe 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/plaid-pajamas 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/cozy-accessories 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/kids-holiday-pjs 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/kids-stripe-pajamas 2026-09-14T10:55:26-04:00 daily https://www.primary.com/en-ca/collections/all-pet 2026-09-14T10:55:26-04:00 daily https://www.primary.com/en-ca/collections/pet-accessories 2026-10-05T07:11:14-04:00 daily https://www.primary.com/en-ca/collections/bedding-pillowcase 2026-09-14T10:55:26-04:00 daily https://www.primary.com/en-ca/collections/bedding-sheets 2026-09-14T10:55:26-04:00 daily https://www.primary.com/en-ca/collections/bedding-quilts 2026-09-14T10:55:26-04:00 daily https://www.primary.com/en-ca/collections/bedding-blankets 2026-09-14T10:55:26-04:00 daily https://www.primary.com/en-ca/collections/bedding-crib-sheets 2026-10-06T07:10:29-04:00 daily https://www.primary.com/en-ca/collections/baby-bedding-quilts 2026-10-05T07:11:14-04:00 daily https://www.primary.com/en-ca/collections/kids-graphic-sweatshirts 2026-10-07T07:10:35-04:00 daily https://www.primary.com/en-ca/collections/baby-graphic-sweatshirts 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/kids-socks-tights 2026-10-05T20:52:59-04:00 daily https://www.primary.com/en-ca/collections/kids-underwear 2026-09-14T10:55:27-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Header_Kids_Underwear.png?v=1711635700 [collection:kids-underwear] Underwear A grid of colorful gender neutral kids underwear, including kids boxer briefs and kids briefs. https://www.primary.com/en-ca/collections/kids-pillowcase-sheets 2026-09-14T10:55:27-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_header_d89cbd72-f8ea-4b71-8b94-140a773dae90.png?v=1675710803 [collection:kids-pillowcase-sheet] Pillowcases & Sheets A stack of kids sheets, pillows and blankets in rainbow stripes, rainbow stars, and rainbow heart patterns. https://www.primary.com/en-ca/collections/quilts-blankets 2026-09-14T10:55:27-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Pajamas_16.png?v=1676565505 [collection:kids-quilts-blankets] Quilts & Blankets A young child wearing red pajamas, and walking with a rainbow heart print quilt thrown over his shoulder. https://www.primary.com/en-ca/collections/baby-quilts-blankets 2026-09-14T10:55:27-04:00 daily https://www.primary.com/en-ca/collections/kids-slipper-socks 2026-10-05T20:50:35-04:00 daily https://www.primary.com/en-ca/collections/unified-the-cozy-dress 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/sale-best-sellers 2026-09-14T10:55:27-04:00 daily https://www.primary.com/en-ca/collections/sale-kids-best-sellers 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/sale-baby-best-sellers 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/graphic-sweatshirts 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/30-off-best-sellers 2026-10-07T19:50:04-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Homepage_merch_banner_Desktop_2048x_0d5fc697-696b-463d-9c97-13f3ac0d9b7a.webp?v=1666712937 Best Sellers https://www.primary.com/en-ca/collections/kids-holiday-socks 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/baby-sweaters-sets 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/grown-ups-pets 2026-09-14T10:55:28-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLP_Shop_All_Grown-Ups.png?v=1709225897 [collection:grown-ups-pets] Adult 3 grown-ups standing in a row wearing a solid tees https://www.primary.com/en-ca/collections/grown-ups-holiday-socks 2026-10-07T07:10:42-04:00 daily https://www.primary.com/en-ca/collections/unified-the-baby-cozy-fleece-legging 2026-10-07T07:10:31-04:00 daily https://www.primary.com/en-ca/collections/baby-clothing 2026-09-14T10:55:28-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/PLPHeader_Up_to_40_Off_Fall_Baby_Styles.png?v=1722522981 [collection:baby-clothing] Baby Clothing 3 young babies standing in a row looking straight ahead wearing rompers and overalls. https://www.primary.com/en-ca/collections/kids-clothing 2026-09-14T10:55:28-04:00 daily https://www.primary.com/en-ca/collections/sale-baby-fall 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/sale-kids-fall 2026-10-07T07:10:50-04:00 daily https://www.primary.com/en-ca/collections/sale-grown-ups-fall 2026-09-14T10:55:28-04:00 daily https://www.primary.com/en-ca/collections/fall-sale 2026-09-14T10:55:28-04:00 daily https://www.primary.com/en-ca/collections/cozy-tops-sale 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/cozy-bottoms-sale 2026-10-07T17:25:04-04:00 daily 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https://www.primary.com/en-ca/collections/puffers-outerwear 2026-10-07T17:25:04-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/puffers.png?v=1668713392 Puffers & Outerwear https://www.primary.com/en-ca/collections/grown-ups-puffer-jackets 2026-09-14T10:55:30-04:00 daily https://www.primary.com/en-ca/collections/sale-bedding 2026-09-14T10:55:31-04:00 daily https://www.primary.com/en-ca/collections/daily-deal-sale 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/kids-clearance 2026-09-21T09:43:21-04:00 daily https://www.primary.com/en-ca/collections/sale-baby-essentials 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/sale-grown-ups-pet 2026-09-14T10:55:31-04:00 daily https://www.primary.com/en-ca/collections/heart-shop-colors 2026-10-07T19:50:04-04:00 daily https://www.primary.com/en-ca/collections/embroidered-sweatshirts-romper 2026-09-14T10:55:31-04:00 daily https://www.primary.com/en-ca/collections/kids-embroidered-sweatshirts 2026-10-07T07:10:31-04:00 daily https://www.primary.com/en-ca/collections/graphic-tees 2026-09-14T10:55:31-04:00 daily https://www.primary.com/en-ca/collections/unified-the-pocket-tank 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/the-heart-shop 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/the-winter-sale 2026-10-07T07:10:49-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/SHOP-wintersale-collections.png?v=1675106160 Up to 50% off Sale https://www.primary.com/en-ca/collections/sale-activewear 2026-10-06T07:10:34-04:00 daily https://www.primary.com/en-ca/collections/kids-activewear-dresses-skorts 2026-09-14T10:55:32-04:00 daily https://www.primary.com/en-ca/collections/kids-raincoats 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/kids-short-sleeve-legging-tees 2026-09-14T10:55:32-04:00 daily https://www.primary.com/en-ca/collections/all-raincoats 2026-10-07T07:10:49-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Raincoats.png?v=1674070879 [ARCHIVE] [breaker:all-rain-coats] Raincoats https://www.primary.com/en-ca/collections/pet-raincoat 2026-09-28T07:09:46-04:00 daily https://www.primary.com/en-ca/collections/activewear-flexknit 2026-10-07T07:10:45-04:00 daily https://www.primary.com/en-ca/collections/activewear-staycool 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/active-shop 2026-09-14T10:55:32-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Active.png?v=1709224039 [collection:kids-activewear-top-bottom] The Active Shop Multiple styles of our StayCool activewear hanging in a rainbow order including tees, tanks, and hoodies. https://www.primary.com/en-ca/collections/lightweight-solid-colors 2026-09-14T10:55:32-04:00 daily https://www.primary.com/en-ca/collections/lightweight-stripe 2026-09-14T10:55:32-04:00 daily https://www.primary.com/en-ca/collections/lightweight-embroidered 2026-09-14T10:55:32-04:00 daily https://www.primary.com/en-ca/collections/all-lightweight 2026-09-14T10:55:32-04:00 daily https://www.primary.com/en-ca/collections/baby-pointelle 2026-10-06T07:10:38-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Pointelle.png?v=1674070361 [breaker:baby-pointelle] Pointelle https://www.primary.com/en-ca/collections/baby-outfits-sets 2026-10-06T19:30:53-04:00 daily https://www.primary.com/en-ca/collections/baby-pointelle-sets 2026-10-06T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/pointelle 2026-09-14T10:55:33-04:00 daily https://cdn.shopify.com/s/files/1/0304/3013/4331/collections/Pointelle_097004bd-d26c-4fbb-862e-af3a15392b03.png?v=1675710641 [collection:baby-pointelle] Introducing Pointelle A collage of 5 close-up photos of pointelle knit cotton fabric for baby, in a rainbow of light pastel colors. https://www.primary.com/en-ca/collections/kids-lightweight-sweats 2026-09-14T10:55:33-04:00 daily https://www.primary.com/en-ca/collections/family-matching-banner-tees 2026-10-07T07:10:28-04:00 daily https://www.primary.com/en-ca/collections/new-all-lightweight 2026-09-14T10:55:33-04:00 daily https://www.primary.com/en-ca/collections/rainbow-coats 2026-10-07T07:10:38-04:00 daily https://www.primary.com/en-ca/collections/baby-pointelle-babysuit 2026-09-14T10:55:33-04:00 daily https://www.primary.com/en-ca/collections/baby-pointelle-dress 2026-09-27T07:10:29-04:00 daily https://www.primary.com/en-ca/collections/baby-pointelle-footie 2026-10-04T07:09:48-04:00 daily https://www.primary.com/en-ca/collections/active-staycool 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/baby-pointelle-3-piece-set 2026-09-25T07:12:14-04:00 daily https://www.primary.com/en-ca/collections/baby-pointelle-2-piece-set 2026-10-06T07:10:38-04:00 daily 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https://www.primary.com/en-ca/collections/new-gingham 2026-10-06T07:10:21-04:00 daily https://www.primary.com/en-ca/collections/upf-50-swim 2026-09-14T10:55:34-04:00 daily https://www.primary.com/en-ca/collections/unified-product-the-baby-knit-short 2026-10-07T07:10:35-04:00 daily https://www.primary.com/en-ca/collections/mega-baby-under-50-rainbow-star 2026-10-07T07:10:28-04:00 daily https://www.primary.com/en-ca/collections/mega-baby-under-50-rainbow-stripe 2026-10-07T07:10:35-04:00 daily https://www.primary.com/en-ca/collections/baby-outfitting 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/baby-bubble-shorts 2026-09-14T10:55:35-04:00 daily https://www.primary.com/en-ca/collections/sale-last-chance 2026-10-07T07:10:49-04:00 daily https://www.primary.com/en-ca/collections/bedding-flat-sheets 2026-09-14T10:55:35-04:00 daily https://www.primary.com/en-ca/collections/baby-outfitting-layers 2026-10-07T07:10:50-04:00 daily 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