Join a team that
brings the magic.

We're a kind, curious team that cares deeply about doing great work together. At Primary, you'll have the space to share ideas, grow your skills, and make a real impact on our customers, your teammates, and the work we put into the world.

See open roles

Primary team members together at the office

Culture & Values

Our values shape how we make decisions, support each other, and show up for our customers.

Bring the Magic

We're passionate about our customers and our culture, and we believe each of us brings something special to make our work better.
Think It Through

We use data to guide our decisions, think holistically across teams, and break big goals into clear, prioritized steps to deliver meaningful results.
Keep It Simple

We focus on what matters most, communicate clearly and thoughtfully, and strive for simple, effective solutions to achieve our goals.
Find a Way

We continuously learn and adapt, anticipate challenges, and find solutions to keep things moving forward.
Own It

We take ownership of everything we do and drive results with accountability and dedication.
Be Authentic

We are open, transparent, and genuine, building trust with everyone we work with across teams and our customers.
Be Kind

We treat others with respect, build strong collaborative relationships, celebrate wins, learn from missteps, and share candid, constructive feedback to grow together.

Benefits & Perks

Our benefits are designed to support you as a whole person, with flexibility built in so you can do what's best for you and your family.

Flexible Ways of Working
- 4-day work week, with flexible Fridays for most roles
- Hybrid and remote work environment
Health & Financial Support
- Health insurance, with the majority of premiums covered by us
- 401(k) with company match
Time to Recharge
- 10 company holidays, plus winter break
- 3-4 weeks of PTO
- 12 weeks of fully paid leave for all new parents
Growth & Everyday Extras
- Primary School, aka a monthly stipend for learning or fitness
- Employee discounts
- Home office stipend
- Annual team-building event