Primary x Born This Way Foundation: Partnering for Kindness in September
We're working together to create a kinder and braver world.
Our mission at Primary is to stand with and stand up for all kids, so we are thrilled to be teaming up with Born This Way Foundation for the month of September. Led by Lady Gaga and her mother Cynthia Germanotta, Born This Way Foundation was founded in 2012 to support the wellness of young people and work with them to create a kinder and braver world. In support of this important organization, we will donate $1 from every order at Primary.com during September, up to $25,000.
But that’s really just the beginning.
Every September, Born This Way Foundation invites everyone to join them for the #BeKind21 challenge to build a habit of kindness by pledging to perform kind acts daily for 21 consecutive days, from September 1st to September 21st. Since its launch in 2018, the campaign has reached over 100 million pledged acts of kindness!
We are here for it, and invite you to join in, too.
Download this 21-day calendar and fill it with acts of kindness (we’ve added a few suggestions to get you started)! Share your calendars, your kind acts, and your newfound habits on social media to keep the momentum going, and remember to use hashtag #BeKind21 and tag @primarydotcom and @btwfoundation for a chance to be reposted.
To join #BeKind21 and learn more about Born This Way Foundation, sign up here.