Skip to content

Back-to-School Is Coming, and The Future Is Bright

Take a look at the inspiration behind our Fall 2022 campaign.

by Team Primary
Back-to-School Is Coming, and The Future Is Bright
This week marked the arrival of fall at Primary! Take a look below to learn more about what inspired this season's collection, and to stock up on new arrivals kids and more for back-to-school.
 
And pssst: Don't forget to use code FALLPASS at checkout for 20% off + free shipping on all orders of 5+ items! 
 
The transition from summer to fall is often marked by many things, like the return of routines, crisp mornings, or the smell of a just-opened box of crayons. What is especially inspiring to us though, is the sense of potential that pervades the season. Whether it’s in the form of a blank notebook, a new friendship, or an idea for a Halloween costume, the freshness this time of year brings fills us with curiosity and optimism for what’s ahead. Our new fall styles are a celebration of all these feelings, which we hope kids will carry with them through the start of their school year. 

We introduced some new colors to our rainbow that capture the optimism and vividness of the season: mustard, clementine, gumball, cornflower, sea, and oat. We drew inspiration from beautiful sights in nature, such as leaves that change from green to yellow and red, and still blue skies in the day that set as pink and orange in the evening. 

We added a hint of brightness to represent new friendships, new opportunities, the possibility for kids to make the future what they truly want it to be.

Check out a few of our favorite looks:

 

 

 

 

The future is bright. And the future is yours. 

xo
Galyn & Christina
Co-founders



Shop the looks: