Bring your DIY skills to life for this year's costume contest!
by Team Primary
Welcome to Primary's annual Costume Contest! Participants can enter to win in 3 categories: baby, kids, and group/family. One winner from each category will receive the grand prize—a year of Primary clothes, valued at over $1,000! Each category also includes prizes for two runners-up who will receive a $250 Primary gift card.
Ready to break out the craft box and get your prize-winning costume going? Read our contest FAQ!
Primary Costume Contest FAQs
What are the categories?
Best Baby Costume
Best Kid Costume
Best Group/Family Costume
How do I enter?
Snap a photo of your DIY costume and fill out this form here.
When is the last day to submit costumes?
Please enter by 11:59pm EST on Friday, November 3, 2023. Submissions received after this date will not be counted.
How many times can I enter?
Pick the category that fits your costume best. Only one costume per category, with a maximum of 3 submissions per household.
How are winners chosen?
The Primary costume committee will review all eligible costume submissions. Five costumes from each category will be chosen by the committee for public voting. The costumes in each category with the most votes win.
What's the criteria for each of the 3 categories?
Babies are ages 0-2 years
Kids are ages 2+
Group is 2+ people (can be a mix of babies, kids, grown-ups, pets)
Do you have to wear Primary?
We would love to see costumes made with Primary, but it is not a requirement to enter.
Does every aspect of the costume have to be DIY?
No, but the more DIY, the better!
Best Photography Practices:
We look for well-lit, focused photos that clearly showcase our clothing. We also like a minimal background. Below are great examples of previous submissions:
For proper entry, your photo must be renamed with your Instagram handle or your first and last name, which you can do most easily on a desktop computer.