Thanks for taking this journey with us! Let’s take a moment to look back at what made the year special.
Most Loved Styles
Most Loved Colors + Patterns
2021 in Numbers
The Primary Signature Shop
Behind the Scenes
- We took 47,537 photos and picked 2,505 to use
- Featured 39 babies, 49 kids, 22 parents, and 5 dogs
- Played Baby Shark 67 times on set
- And consumed approximately 8,634 Goldfish
We fulfilled our goal to become 100% sustainable in every part of our business — from fabric sourcing, to production, to packaging
Used even more recycled materials to make our clothes, including 100% in our swimwear
Shipped 750k (and counting!) compostable packages
And planted 10k trees planted for Earth Day with One Tree Planted
We welcomed 21 new team members in 12 cities across the U.S.
Our work week is now 4 days long and our 60 employees live in 13 different states
And we're hiring, too! Click here to see open jobs.
Another great year is in the books, thanks to you!