Outfitting
Made Easy
Simplify getting dressed this
season with curated collections
of mix-and-match styles.
Outfitting
Made Easy
Simplify getting dressed this
season with curated collections
of mix-and-match styles.
Outfitting
Made Easy
Simplify getting dressed this
season with curated collections
of mix-and-match styles.
Shop our lowest prices ever on
styles we bought too much of!
Shop our lowest prices ever on
styles we bought too much of!
Shop our lowest prices ever on
styles we bought too much of!
Welcome to Primary
We're on a mission to encourage every kid to be the truest version of themselves. We believe getting dressed can be a powerful act of self-expression. So we make all clothes, in all colors, for all kids.
Start with who you’re shopping for:
Visit the Uniform Shop
Time for a PJ Refresh!
Can’t-Miss New Arrivals
Current Favorite Styles
Shop Feel Good Denim
The Puffer Shop Is Open!
Stock up on our rainbow of bestselling lightweight puffers.
Our Primary Promise
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Color
A rainbow of colors and patterns that mix, match, and stay bright.
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Quality
Super soft and made to wash and wear better than anything else in their closet.
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Inclusion
Simple, slogan-free styles for babies and kids, not boys and girls.
More to Explore