No labels, no slogans. Just super soft, sustainable, simpler clothes that your kids will love.
Welcome to Primary
Shop for babies and kids, not boys and girls.
Every color for every kid.
Anything goes because everything goes.
No labels, no slogans. Just super soft, sustainable, simpler clothes that your kids will love.
Shop for babies and kids, not boys and girls.
Every color for every kid.
Anything goes because everything goes.
Show us your true colors!
Browse #yesprimary on Instagram, and use it for a chance to be featured.